Message Gap Presentation

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Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.

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  • In some European countries, such as the U.K., user-generated content is more highly regulated, which may contribute to a lower gap. (Ofcom, U.K. Office of Communications). In Latin America, there is much more independence of bloggers from the corporate world, so the gap may be greater.
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