Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
Message Gap Presentation
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Message Gap Presentation

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Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.

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  • In some European countries, such as the U.K., user-generated content is more highly regulated, which may contribute to a lower gap. (Ofcom, U.K. Office of Communications). In Latin America, there is much more independence of bloggers from the corporate world, so the gap may be greater.
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