Digital Benchmarking Credential
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Digital Benchmarking Credential

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Digital Benchmarking Credential Presentation Transcript

  • 1. Selected Products - Website Benchmarking
    • Why is it important?
    • You never get a second chance to make a first impression
    • and that goes for your website in particular.
    • But how do you make sure that your site really meets the
    • needs of all your stakeholders? And does it stack up against
    • the sites of your competitors or does it suffer by
    • comparison?
    • What is it?
    • A tool that shows:
    • How a website compares to the sites of direct competitors and other businesses
    • If a website is as good as it can be or if it can be even better
    • Website best practice
    • How does it work?
    • Considering corporate communications and behavioural criteria
    • Recruiting a team of analysts, that reflect the spectrum of company key stakeholders, to surf the web and asses its performance.
    • Combining BM extensive knowledge of digital universe and client’s corporate communication objectives to provide relevant analysis and deliver key conclusions and recommendations.
    • What you get
    • A report card and plan of action to improve your positioning, perception and communications performance in the digital world.
    • Visual charts to see at a glance how your site performs on each of the criteria we have examined. best practices that can be adapted or adopted for your website.
    • A set of actionable recommendations
    Going beyond Website benchmarking: Ask us about our complete Digital Check-Up
  • 2. What does it look like? Selected Products - Website Benchmarking