Burson-Marsteller Italy Company overview and business model
Burson-Marsteller at glance <ul><li>Burson-Marsteller is one of the leading communication and PR consulting agencies in th...
Around the World <ul><li>Total Offices:  137  </li></ul><ul><li>Offices:  70  </li></ul><ul><li>Affiliates:  67  </li></ul...
Burson-Marsteller Italy <ul><li>In Italy since 1982, Burson-Marsteller </li></ul><ul><ul><li>combines the knowledge and re...
Organization and know-how   Corporate  Communication Corporate Positioning Internal Communications Corporate Social Respon...
Methodology <ul><li>To support clients in achieving their business objectives, Burson-Marsteller applies Evidence Based Co...
The Evidence-Based Process: Breaking it Down
Main c lients <ul><li>Accenture  </li></ul><ul><li>Adecco </li></ul><ul><li>Adobe  </li></ul><ul><li>Assolatte </li></ul><...
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Burson-Marsteller Italy Credentials

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Established in 1953, Burson-Marsteller is a leading global public relations and communications firm. It has been based in Italy since 1982 and has operations both in Milan and Rome.

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  • This is the client service process which we already use and you all should be familiar with, and Evidence-Based has been infused into the process.
  • Burson-Marsteller Italy Credentials

    1. 1. Burson-Marsteller Italy Company overview and business model
    2. 2. Burson-Marsteller at glance <ul><li>Burson-Marsteller is one of the leading communication and PR consulting agencies in the world </li></ul><ul><ul><li>active since 1953 </li></ul></ul><ul><ul><li>part of the Y&R/WPP Group </li></ul></ul><ul><li>Burson-Marsteller is part of an international network </li></ul><ul><ul><li>real-time connection </li></ul></ul><ul><ul><li>continuous exchange of knowledge, expertise, case histories etc </li></ul></ul><ul><li>Burson-Marsteller's seamless worldwide network consists of 70 Offices and 67 affiliate offices, together operating in 92 countries across six continents. </li></ul>
    3. 3. Around the World <ul><li>Total Offices:  137 </li></ul><ul><li>Offices:  70 </li></ul><ul><li>Affiliates:  67 </li></ul><ul><li>Total Countries:  92 </li></ul><ul><li>Countries with Offices:  41 </li></ul><ul><li>Affiliates' countries:  51 </li></ul>
    4. 4. Burson-Marsteller Italy <ul><li>In Italy since 1982, Burson-Marsteller </li></ul><ul><ul><li>combines the knowledge and resources of its international network with a specific understanding of the Italian market </li></ul></ul><ul><ul><li>includes among its clients important national and multinational companies, associations and public institutions </li></ul></ul><ul><ul><li>employs around 55 professionals in its two offices in Milan and Rome </li></ul></ul><ul><li>B-M is the only highly-specialised agency in Italy, with several Business Units (marketing, corporate, crisis, public affairs, corporate advertising) and with a solid know-how in specific industries such as Financial, Healthcare, Technology </li></ul><ul><li>Our professionals have specific communication skills and specific competences, which allow them to promptly and proactively to clients and market needs </li></ul><ul><li>Digital is pivotal for all communication strategies and enhances clients’ brand reputation and their relations with different stakeholders and consumers </li></ul>
    5. 5. Organization and know-how Corporate Communication Corporate Positioning Internal Communications Corporate Social Responsibility Public Affairs, Issue & Crisis Management Government Relations Issue Prepardeness Crisis Management Marketing & Brand Communication Brand Building/Positioning Product Enhancement Events and Sponsorships Industries Practice Finance, Crisis & Energy Technology, Web & Business Innovation Healthcare & Wellness Marsteller Corporate ADV Digital Communications
    6. 6. Methodology <ul><li>To support clients in achieving their business objectives, Burson-Marsteller applies Evidence Based Communication  , a scientific approach to communications, guided by data at the beginning, the middle and the end of the campaign </li></ul><ul><li>Burson-Marsteller is committed to create and implement communication which is </li></ul><ul><ul><li>based on knowledge </li></ul></ul><ul><ul><li>conceived with creativity and competence </li></ul></ul><ul><ul><li>integrated, to ensure coherence between various communication tools </li></ul></ul>
    7. 7. The Evidence-Based Process: Breaking it Down
    8. 8. Main c lients <ul><li>Accenture </li></ul><ul><li>Adecco </li></ul><ul><li>Adobe </li></ul><ul><li>Assolatte </li></ul><ul><li>Barilla </li></ul><ul><li>BB Biotech </li></ul><ul><li>Betfair </li></ul><ul><li>Billà </li></ul><ul><li>Boehringer Ingelheim </li></ul><ul><li>Bristol Mayer Squibb </li></ul><ul><li>BuyVip </li></ul><ul><li>Cembre </li></ul><ul><li>Ceva Logistics </li></ul><ul><li>Citigroup </li></ul><ul><li>Consorzio Nazionale Lotterie </li></ul><ul><li>Costa Crociere </li></ul><ul><li>CRIF </li></ul><ul><li>Danone </li></ul><ul><li>Discovery </li></ul><ul><li>Ericsson </li></ul><ul><li>Expo Milano 2015 </li></ul><ul><li>Fox Interactive </li></ul><ul><li>Global Refund </li></ul><ul><li>Henkel </li></ul><ul><li>Herman Miller </li></ul><ul><li>Hewlett Packard </li></ul><ul><li>HSBC </li></ul><ul><li>Indesit </li></ul><ul><li>Kraft Saiwa </li></ul><ul><li>Janssen Cilag </li></ul><ul><li>Johnson & Johnson Medical </li></ul><ul><li>Johnson & Johnson Consumer </li></ul><ul><li>Lamborghini </li></ul><ul><li>Lufthansa, </li></ul><ul><li>Mellin </li></ul><ul><li>Nokia </li></ul><ul><li>Novo Nordisk </li></ul><ul><li>Ocè </li></ul><ul><li>Pfizer </li></ul><ul><li>Roche </li></ul><ul><li>SAP </li></ul><ul><li>Seat Pagine Gialle </li></ul><ul><li>Symantec </li></ul><ul><li>Sony Ericsson </li></ul><ul><li>Swiss </li></ul>
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