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Burson-Marsteller Italy Credentials


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Established in 1953, Burson-Marsteller is a leading global public relations and communications firm. It has been based in Italy since 1982 and has operations both in Milan and Rome.

Established in 1953, Burson-Marsteller is a leading global public relations and communications firm. It has been based in Italy since 1982 and has operations both in Milan and Rome.

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  • This is the client service process which we already use and you all should be familiar with, and Evidence-Based has been infused into the process.
  • Transcript

    • 1. Burson-Marsteller Italy Company overview and business model
    • 2. Burson-Marsteller at glance
      • Burson-Marsteller is one of the leading communication and PR consulting agencies in the world
        • active since 1953
        • part of the Y&R/WPP Group
      • Burson-Marsteller is part of an international network
        • real-time connection
        • continuous exchange of knowledge, expertise, case histories etc
      • Burson-Marsteller's seamless worldwide network consists of 70 Offices and 67 affiliate offices, together operating in 92 countries across six continents.
    • 3. Around the World
      • Total Offices:  137
      • Offices:  70
      • Affiliates:  67
      • Total Countries:  92
      • Countries with Offices:  41
      • Affiliates' countries:  51
    • 4. Burson-Marsteller Italy
      • In Italy since 1982, Burson-Marsteller
        • combines the knowledge and resources of its international network with a specific understanding of the Italian market
        • includes among its clients important national and multinational companies, associations and public institutions
        • employs around 55 professionals in its two offices in Milan and Rome
      • B-M is the only highly-specialised agency in Italy, with several Business Units (marketing, corporate, crisis, public affairs, corporate advertising) and with a solid know-how in specific industries such as Financial, Healthcare, Technology
      • Our professionals have specific communication skills and specific competences, which allow them to promptly and proactively to clients and market needs
      • Digital is pivotal for all communication strategies and enhances clients’ brand reputation and their relations with different stakeholders and consumers
    • 5. Organization and know-how Corporate Communication Corporate Positioning Internal Communications Corporate Social Responsibility Public Affairs, Issue & Crisis Management Government Relations Issue Prepardeness Crisis Management Marketing & Brand Communication Brand Building/Positioning Product Enhancement Events and Sponsorships Industries Practice Finance, Crisis & Energy Technology, Web & Business Innovation Healthcare & Wellness Marsteller Corporate ADV Digital Communications
    • 6. Methodology
      • To support clients in achieving their business objectives, Burson-Marsteller applies Evidence Based Communication  , a scientific approach to communications, guided by data at the beginning, the middle and the end of the campaign
      • Burson-Marsteller is committed to create and implement communication which is
        • based on knowledge
        • conceived with creativity and competence
        • integrated, to ensure coherence between various communication tools
    • 7. The Evidence-Based Process: Breaking it Down
    • 8. Main c lients
      • Accenture
      • Adecco
      • Adobe
      • Assolatte
      • Barilla
      • BB Biotech
      • Betfair
      • Billà
      • Boehringer Ingelheim
      • Bristol Mayer Squibb
      • BuyVip
      • Cembre
      • Ceva Logistics
      • Citigroup
      • Consorzio Nazionale Lotterie
      • Costa Crociere
      • CRIF
      • Danone
      • Discovery
      • Ericsson
      • Expo Milano 2015
      • Fox Interactive
      • Global Refund
      • Henkel
      • Herman Miller
      • Hewlett Packard
      • HSBC
      • Indesit
      • Kraft Saiwa
      • Janssen Cilag
      • Johnson & Johnson Medical
      • Johnson & Johnson Consumer
      • Lamborghini
      • Lufthansa,
      • Mellin
      • Nokia
      • Novo Nordisk
      • Ocè
      • Pfizer
      • Roche
      • SAP
      • Seat Pagine Gialle
      • Symantec
      • Sony Ericsson
      • Swiss