Burson-Marsteller Italy Credentials

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Established in 1953, Burson-Marsteller is a leading global public relations and communications firm. It has been based in Italy since 1982 and has operations both in Milan and Rome.

Established in 1953, Burson-Marsteller is a leading global public relations and communications firm. It has been based in Italy since 1982 and has operations both in Milan and Rome.

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  • This is the client service process which we already use and you all should be familiar with, and Evidence-Based has been infused into the process.

Transcript

  • 1. Burson-Marsteller Italy Company overview and business model
  • 2. Burson-Marsteller at glance
    • Burson-Marsteller is one of the leading communication and PR consulting agencies in the world
      • active since 1953
      • part of the Y&R/WPP Group
    • Burson-Marsteller is part of an international network
      • real-time connection
      • continuous exchange of knowledge, expertise, case histories etc
    • Burson-Marsteller's seamless worldwide network consists of 70 Offices and 67 affiliate offices, together operating in 92 countries across six continents.
  • 3. Around the World
    • Total Offices:  137
    • Offices:  70
    • Affiliates:  67
    • Total Countries:  92
    • Countries with Offices:  41
    • Affiliates' countries:  51
  • 4. Burson-Marsteller Italy
    • In Italy since 1982, Burson-Marsteller
      • combines the knowledge and resources of its international network with a specific understanding of the Italian market
      • includes among its clients important national and multinational companies, associations and public institutions
      • employs around 55 professionals in its two offices in Milan and Rome
    • B-M is the only highly-specialised agency in Italy, with several Business Units (marketing, corporate, crisis, public affairs, corporate advertising) and with a solid know-how in specific industries such as Financial, Healthcare, Technology
    • Our professionals have specific communication skills and specific competences, which allow them to promptly and proactively to clients and market needs
    • Digital is pivotal for all communication strategies and enhances clients’ brand reputation and their relations with different stakeholders and consumers
  • 5. Organization and know-how Corporate Communication Corporate Positioning Internal Communications Corporate Social Responsibility Public Affairs, Issue & Crisis Management Government Relations Issue Prepardeness Crisis Management Marketing & Brand Communication Brand Building/Positioning Product Enhancement Events and Sponsorships Industries Practice Finance, Crisis & Energy Technology, Web & Business Innovation Healthcare & Wellness Marsteller Corporate ADV Digital Communications
  • 6. Methodology
    • To support clients in achieving their business objectives, Burson-Marsteller applies Evidence Based Communication  , a scientific approach to communications, guided by data at the beginning, the middle and the end of the campaign
    • Burson-Marsteller is committed to create and implement communication which is
      • based on knowledge
      • conceived with creativity and competence
      • integrated, to ensure coherence between various communication tools
  • 7. The Evidence-Based Process: Breaking it Down
  • 8. Main c lients
    • Accenture
    • Adecco
    • Adobe
    • Assolatte
    • Barilla
    • BB Biotech
    • Betfair
    • Billà
    • Boehringer Ingelheim
    • Bristol Mayer Squibb
    • BuyVip
    • Cembre
    • Ceva Logistics
    • Citigroup
    • Consorzio Nazionale Lotterie
    • Costa Crociere
    • CRIF
    • Danone
    • Discovery
    • Ericsson
    • Expo Milano 2015
    • Fox Interactive
    • Global Refund
    • Henkel
    • Herman Miller
    • Hewlett Packard
    • HSBC
    • Indesit
    • Kraft Saiwa
    • Janssen Cilag
    • Johnson & Johnson Medical
    • Johnson & Johnson Consumer
    • Lamborghini
    • Lufthansa,
    • Mellin
    • Nokia
    • Novo Nordisk
    • Ocè
    • Pfizer
    • Roche
    • SAP
    • Seat Pagine Gialle
    • Symantec
    • Sony Ericsson
    • Swiss