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  • - those on the cover of TIME,

Time Presentation Time Presentation Presentation Transcript

  •  
  • TIME
    • 1923: first weekly news magazine in U.S.
    • Objective: Telling the news by describing the actors
    • Criticized for light tone and heavy emphasis on pop culture/celebrities
    • Partnership with CNN
  • What does a print magazine have to offer?
    • Glossy photos
    • Rich, thoughtful writing
    • Trustworthy
    • More comfortable reader experience?
    • Tangible, physical presence
    • Can reach older (non-digital) audiences
    • Portable
  •  
  • September 11 th “Special Issue”
    • September 11 th “Special” Issue
      • Accounts from each hour of the day
      • Incorporates personal stories
      • “ The air smelled of smoke and concrete. You could task the air more easily than you could breathe it”
  • Time Specials
    • Cover stories
    • Person of the Year
    • Time 100
  • Cover Stories
    • Influences whether or not someone will read it
    • Indicator of a person's notability, fame or notoriety
    • “ Is God Dead?” cover leads to public backlash
  • Person of the Year
    • Most popular feature
    • Often regarded as an honor
    • “ the individual or group of individuals who have had the biggest effect on the year's news”
    • Featured several controversial people
    • Backlash from choosing Ayatollah Khomeini in 1979
  • Time 100
    • List of 100 most influential people in the world
    • Started in 1999, made annual in 2004
    • “ changing the world, for better or for worse”
    • Generated controversy over
    • who was included or excluded
  • Good Qualities of TIME
    • Criticism of the government
    • Summarizing and explaining stories
    • Suggestions for future problems
  • Criticism of the Government
    • “ So What Went Wrong?” (2003)
    • Mission Accomplished
        • “ The mission wasn’t accomplished then, and it’s still not”
        • “ Wanted to invade Iraq…Used
        • 9/11 emotions as a catalyst
        • and justification”
  • Criticism of the Government
    • “ Untruths and Consequences” (2003)
    • Bush’s State of the Union Address
      • “ Just how aware was Bush of the accuracy of what he was about to say?”
      • “ Now the false assertion and
      • rising causalities are
      • combining to take a toll on
      • Bush’s standing with
      • the public”
  • Predictions and Suggestions
    • “ New Orleans: the Big Easy on the Brink” (2000)
      • Concern that a category 5 hurricane would “essentially destroy New Orleans”
      • “ Watery threat to New Orleans is extreme”
      • “ One idea is to raise levees. Take immediate steps to reverse the loss of the sensitive wetlands”
  • Predictions
    • “ Is Inflation Back?” (2005)
        • “ I don’t think we’re going to have an inflation problem”- economist, Robert Brusca
        • “ But something big has changed”- “Companies are at long last managing to pass part of those costs along to the consumers”
        • “ This is hardly a return to double- digit inflation, but it bears watching”
  • Summarize and Explain Stories
    • “ With Fannie and Freddie, US is Bailout Nation” (2008)
      • “ Americans not versed in financial- market arcana can be forgiven for scratching their heads at this time”
    • “ Why Obama needs to support the Rebels?”
    • “ This would be a terrible outcome. President Obama has made it unambiguously clear that he wants Gaddafi to step down”
    TIME as a news source? Libya: Why Obama needs to support the Rebels? (March 21, 2011)
  • Don’t Bet Against the United States (March 14, 2011)
    • “ It is deeply misleading, though, to cherry-pick dismal statistics from here and there to create an overall image of decline.”
    • “ As Americans, we are in favor of creativity wherever it can be found”
  • A national crime news coverage
    • “ Biggie fans may finally get their chance to learn what happened to the legendary rapper 14 years after his death”
  • Soft news > Hard news
  • An environmental issue on the cover?
    • The latest TIME Magazine Cover
    • (April 11, 2011)
  • What TIME readers are reading…