Enterprise Architecture Conference 2007: SOA and Business Architecture
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Enterprise Architecture Conference 2007: SOA and Business Architecture

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This is a presentation I gave in 2007 at the Enterprise Architecture Conference.

This is a presentation I gave in 2007 at the Enterprise Architecture Conference.

I'll be carrying forward some of the ideas from the Business & EA sections in Change-Friendly.

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Enterprise Architecture Conference 2007: SOA and Business Architecture Enterprise Architecture Conference 2007: SOA and Business Architecture Presentation Transcript

  • Service-Oriented Architecture or Business Architecture: Who’s on First? Brenda M. Michelson Principal, Elemental Links Program Director, SOA Consortium October 23, 2007 Enterprise Architectures Conference Las Vegas, NV Elemental Links Page: 1The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Today’s *Discussion* Business Service-Orientation Enterprise Architecture Enterprise Architects Elemental Links Page: 2The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Context: Changing Mission of IT “IT-led teams have consistently found new ways to streamline enterprise business processes, vastly improving operating efficiency and reducing costs. Corporate leaders, however, are raising the bar: they expect IT’s core mission to expand from cost- cutting to enabling revenue generation within a short period of time.” – EIU, December 2006 Elemental Links Page: 3The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Context: Changing Role of CIO “According to recent CIO polls from research firm Gartner Inc., 50% of CIOs surveyed said they now have duties outside of core technology, such as helping to craft corporate strategy.” –WSJ 2.20.2007 - The Seven Roles of Highly Effective CIOs, Ziff Davis CIO Insight, March 2007 Elemental Links Page: 4The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Business Elemental Links Page: 5The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • 21st Century Enterprise: Globalization Elemental Links Page: 6The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • 21st Century Enterprise: Connectedness Elemental Links Page: 7The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • 21st Century Enterprise: Digital Markets & Value Chains Elemental Links Page: 8The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • 21st Century Enterprise: Continuous Innovation Elemental Links Page: 9The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • 21st Century Enterprise: Change Creation & Adaptation "If you dont like change, youre going to like irrelevance even less.” - General Eric Shinseki, Chief of Staff, US Army. Elemental Links Page: 10The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • 21st Century Enterprise = Complexity Impedes Elemental Links Page: 11The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Managing Complexity – McKinsey “When companies treat complexity as something they must overcome, they miss an opportunity.” “If complexity, in all its aspects, is seen as a challenge to be managed and potentially exploited, not as a problem to be eliminated, businesses can generate additional sources of profit and competitive advantage” McKinsey Quarterly 2007, Cracking the Complexity Code Elemental Links Page: 12The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Managing Complexity – McKinsey Institutional Complexity – “A consequence of the number of nodes and interactions within (and outside) an organization.” Stems from strategic choices, external environment, organization and operating choices Individual Complexity – “How hard is it to get things done” McKinsey Quarterly 2007, Cracking the Complexity Code Elemental Links Page: 13The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Institutional Complexity Reduction: Node Cutting Good: Waste Removal Bad: Risk Protection Removal Bad: Limit Growth, Threaten Survival Elemental Links Page: 14The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Individual Complexity Reduction Streamlining MBE Ecosystems Service Provider Elemental Links Page: 15The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Simple Ecosystems Example Reduce Complexity Increase Business Agility Elemental Links Page: 16The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Service-Orientation Elemental Links Page: 17The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Service-Orientation • Known Purpose/Job • Known Input and Output • Consumer and Provider • Contract (Agreement) – Service Levels – Policies – Cost/Payment – Change Management Rules – Problem Management Rules • “How” of service is only known to Provider Elemental Links Page: 18The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Service-Orientation • Known Purpose/Job • Known Input and Output • Consumer and Provider • Contract (Agreement) – Service Levels – Policies – Cost/Payment – Change Management Rules – Problem Management Rules • “How” of service is only known to Provider * Business Activity Ecosystems are Service-Oriented * Elemental Links Page: 19The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Service-Oriented Architecture … is an architectural strategy to design and fulfill business scenarios using service-orientation … is NOT the underlying technology … may be applied to business, organizational, “application” and infrastructure domains … gets its power from composability … mixes well with BPM, Event Processing and Web 2.0 ... allows IT to instantiate the intent of business strategists … requires business and IT collaboration … needs to be managed as an ecosystem Elemental Links Page: 20The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Traditional Business and IT Collaboration Elemental Links Page: 21The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Service-Oriented World Business and IT Collaboration Ecosystem Management Elemental Links Page: 22The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Business-Driven SOA “Our entry is always the process and that’s what we actually talk about – how to optimize the process, how to drive the process… When I hear business people talk about systems and they mention System A, System B, System C, I know we’re in trouble. Because basically that means to me is that we are locked into the constraints of the environment.” - CTO at US Executive Summit Elemental Links Page: 23The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Enterprise Architecture Elemental Links Page: 24The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • EA Mission Create an Environment for: That Embraces: And Manages: Elemental Links Page: 25The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • “Environment” Business IT Integration Portfolio Planning & Management Business Agility Platform Governance to Compliance Elemental Links Page: 26The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Enterprise Architecture in 2010 • Technology Focused • Business & Technology Focus • Governance & Control Origins • Business Advancement • Portfolio Productivity • True Enterprise Level Function Elemental Links Page: 27The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Business Architecture • Business Architecture is an organization’s Business Blueprint to actualize its Strategic Intent • Business Architectures encompass these elements: – Business Motivations, Intents – Value Chains, Value Streams – Product Categories, Channels and Markets – Business Processes, Interactions, Events, Activities – Organizational Models – Business Policy – Business Instrumentation – Measurement and Learning • Business Architecture has close ties to: – Business and IT Strategy – Project Management Office (Strategic Initiatives) – Business and IT Governance – Enterprise “Technology Architecture” Elemental Links Page: 28The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Business Architecture Misconceptions • Business Architecture = Business Process Modeling • Business Architecture is a tool, discipline, for IT • Business Architects are facilitators, recorders, not creators • Business Architecture is Model Centric • Business Architecture Requires End-to-End Business Modeling Elemental Links Page: 29The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Business-Driven Architecture Soapbox • The most viable, agile architectures will be comprised of a blend of architecture strategies, including: – Service-Oriented Architecture – Event-Driven Architecture – Business Process Management – Federated Information – Enterprise Integration – Open Source Adoption – “Web 2.0” Collaboration and Generation – Etc. • How you blend, depends on your business. Elemental Links Page: 30The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Enterprise Architects “Linchpin Role” Elemental Links Page: 31The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Enterprise Architects… • Are strategists, evangelists, architects, project leaders, developers, mentors, and enforcers. • Collectively and collaboratively provide coverage across the architectural domains––business, application, information, integration, platform, network, security, and systems management. Elemental Links Page: 32The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • A Great Enterprise Architect… 1. Is not afraid to make mistakes, and always learns from them. 2. Knows one answer does not fit all problems. Understands any given problem may have many good answers. 3. Builds a community to create an environment of compliance, rather than one of enforcement. 4. Asks great questions that compel further discussion, research, collaboration and innovation. 5. Makes smart compromises, never boxing himself/herself in. Elemental Links Page: 33The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • A Great Enterprise Architect… 6. Doesn’t work on an island. Collaborates internally and externally. Researches opposite points of view. 7. Considers technology in terms of business benefits, rather than the technological cool factor. 8. Is equally effective in a leadership, collaborator, or follower role. 9. Thinks holistically, yet acts pragmatically. 10. Can innovate, simply. 11. Is Business-Smart… Elemental Links Page: 34The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Enterprise Architects Need Business Smarts “One of my VPs said, I’m never bringing [architect] to another meeting because he opens his mouth and all that ever comes out is SOA, SOA, services-oriented architecture, and I can’t bring him to my business clients. A year later, he is the most articulate business speaker and has really turned the community where they now say, we want [architect] at all of our meetings.” - CIO, Fortune 200 Company Elemental Links Page: 35The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Business Smarts Industry Business Skills Business Trends Financial Acumen Elemental Links Page: 36The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • In Closing… Business Service-Orientation Enterprise Architecture Enterprise Architects Elemental Links Page: 37The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • In Closing… Business Service-Orientation Enterprise Architecture Enterprise Architects Elemental Links Page: 38The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Think About This… 1. Who is architecting your business? How is that person/group connected to your Enterprise Architecture Group? 2. How is service-orientation being applied in your organization? 3. What is your EA Program doing to create a change-friendly environment for 21st Century Business? 4. Is your Business IQ High Enough? 5. [Intentionally Left Blank] Elemental Links Page: 39The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Questions? Comments? Elemental Links Page: 40The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.
  • Thanks for your time! Brenda Michelson: bmichelson@elementallinks.com Blogs: http://elementallinks.typepad.com http://www.ebizq.net/blogs/bda Elemental Links Page: 41The Home of Business-Driven Architecture: http://www.elementallinks.com © 2007 Elemental Links, Inc.