6+1 Secrets of Successful SOA

6+1 Secrets of Successful SOA Brenda M. Michelson Elemental Links Open Group Conference, Boston MA July 20, 2010

SOA Success Secret #1
Accept that
SOA has a Marketing Problem

SOA Marketing Problem I’m SOA I’m Web 2.0 I’m SOA I’m SaaS
SOA…
Perceived as IT Thing
Worse, an EA IT Thing
Duration > Exec’s attention span
SOA is Faceless
Forces broader view
Uncovers ‘sins of the past’
Shift Conversation…

SOA Marketing Problem I’m SOA I’m Web 2.0 I’m SOA I’m SaaS Shift Conversation to Business Value
SOA…
Perceived as IT Thing
Worse, an EA IT Thing
Duration > Exec’s attention span
SOA is Faceless
Forces broader view
Uncovers ‘sins of the past’

Selling SOA - Approaches
SOA as IT Strategy/Platform
Next Generation Architecture
Technical Underpinnings
Code Re-use
Business Pain Points Approach
Business Process and Activities
Business Information
Business Opportunities
Current Constraints
Skunkworks Approach
Prove out under the radar
Deliver business value

SOA is not a Destination
SOA is a Journey

SOA: Destination vs. Journey

SOA Journey Checklist *
Reason – SOA Driver(s)
Target Offering – End Deliverable & Business Outcome
Program w/Leadership & Roadmap
Services – Business, Information & Infrastructure
Supporting Architecture
Supporting Infrastructure
Project Execution – Management & Engineering
Operations Support
Controls: Governance & Measurement
Communication / Change Management Plan
Portfolio Management
* Individual starting points, activity choices, sequences, depth and execution and overall experience will vary based on drivers, resources, existing environment and organizational maturity.

SOA Journey: Planning Context Diagram

Have a Business Reason
Measure in Business Terms

Real World SOA Drivers

Your SOA is only
as Good as Your Services

Consumer Influences on Enterprise IT

Advertise Your Services?

Advertise Your Services! Service Catalog Service Description

Service Definition
Common Areas of Agreement
Service = Business Concept
Business, Information, Utility & Infrastructure Services
Multiple Versions in Production
Leverage Composition
Externalize Context, Policy & Mgt
“ Develop the skillset to define services correctly. A service needs to contain a complete business unit of work.
Too specific business context included, little reuse. Too fine-grained, lacking business rules, consumers won’t know how to use it accurately.
Layer on specific business context using business process automation or composite service assembly.” – winning case study
Organization Options
Method: capability, process, domain, MDM, industry model
Analysis (Modeling) vs. Design (Contract)
EA, Business Analyst, Service Designer, Service Developer
Number of Active Versions (3)

SOA Governance
Common Areas of Agreement
Policies for Design-time & Run-time
Relates to Data & IT Governance
Command & Control has limited effectiveness
Exceptions / Waivers should be formal
Incentive is Performance Review
“ SOA Governance is the combination of people, policies, and processes within your organization that will ensure that the desired behaviors of your strategic SOA initiative are achieved".
– SOA Governance by Todd Biske
“ Clearly projects need to succeed. At the same time, lasting enterprise value can be delivered with shared services.
Governance ensures that value is not lost in the normal hurly burly of how projects go.”
– Chief Architect at Executive Summit
Organization Options
Degree of automation, tooling
Centralization vs. Federation
Governing Board: EA, SOA Center, Business Initiative, IT leadership
Industry Specific Policies & Compliance

SOA is Collaborative

Business Smart IT Organization
“ One of my VPs said, I’m never bringing [architect] to another meeting because he opens his mouth and all that ever comes out is SOA, SOA, services-oriented architecture, and I can’t bring him to my business clients.
[Architect gets Business Smart]
A year later, he is the most articulate business speaker and has really turned the community where they now say, we want [architect] at all of our meetings.
– CIO at Feb 2007 Executive Summit

SOA is Social
“ A significant challenge of SOA is bringing together organizations, processes, people, systems and information that historically existed in silos.”
“ The maturity of an SOA reflects the organization’s ability to collaborate.”
“ You need the community effect for the socialization of the ideas, but not necessarily the community to develop every idea.”
- European SOA Practice Leaders

Ignore the Hype

Hype Sampler Cloud Computing

Business Capability Building Blocks
“ By nature, SOA enables an enterprise to compose business services, business events, rules and policies into business processes and interactions that actually match the intent of the business strategists and process owners.” – Elemental Links
Business Technology

SOA Success Secret +1
Be Holistic

Adopt a Product Management Perspective Market Analysis Funding Model Design to Delivery Marketing Support Manage Lifecycle Service Portfolio Management

Strive for Everyday SOA

Think About This…
What outcomes will a SOA approach allow your organization to achieve?
How prevalent are silos in your organization? Business? IT? Business & IT?
Does your organization have the maturity / fortitude to adopt SOA as a business-driven IT strategy?
What will your service marketing strategy look like?
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Questions? Thank You! Brenda M. Michelson Elemental Links [email_address] Twitter: bmichelson

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6+1 Secrets of Successful SOA

by Brenda Michelson on Jul 21, 2010

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6+1 Secrets of Successful SOA — Presentation Transcript