We’re making changesThe 3 year plan we were working to isn’tdelivering the product that our customers (bothtrade & consumer) want.So...The members of the executive, working with theelected NBS Board Members will make thenecessary changes to ensure the Tullett PrebonLondon Boat Show will thrive.
In taking direction the team has spoken to:• Visitors - at Show/forums• Exhibitors - at Show/post Show research• Boating press - invited to Marine House to talk
2012 Tullett Prebon London Boat ShowTRADE & VISITOR FEEDBACK
Product MixThere isn’t enough boats: sailboats, affordable boats, small power, multihulls, day boats and dinghies, narrow boats, canoes/kayaks, inflatables/RIBs, rowing boatsIn addition, the Show is lacking in other areas: Training courses, sailmakers and rigging, finance, chandleries, small/independent retailers, wetsuits
Complementary Shows• The London Bike, Outdoors & Active Travel Show was rated 4th highest attraction o Rated higher this year than in 2011 (3.82) o 40% of our visitors rate the opportunity to visit it as very/ quite important• Luxury Lifestyle & Supercar Showcase = good concept o Visitors rated it highly at 3.78 o High end power boat companies welcomed this product
AtmosphereFeedback:• Boulevard ‘steals’ atmosphere• Show dressing missing• Noticeable difference between atmosphere in Boat Show & Bike Show• Front end of week too quiet• South Hall was still quiet – but does this suit the product sectors?• Car parking is still an issue – hours, v price
LayoutFeedback:• Product sectioning worked (for most)• Product sector colour coding works• Supply chain companies – want to be with the boat manufacturers• 40% of visitors still access the venue via the west entrance and therefore don’t see the wow• Marina access still difficult
Time of year• Exhibitors - would like it to Which dates in January? move back a week, perhaps to the end of the month• Visitors – are, in the main, happy with time of year• Day trippers - want the Show in the summer
2012 Tullett Prebon London Boat ShowVISITOR PROFILE
Who are our visitors?• Mostly men: 72% male, 28% female• Average age of 44• Successful in life: 71% AB (av household income circa 100K)• 60% of visitors own a boat• 73% are likely to return next yearHowever……..• 43% of visitors are unlikely to recommend the Show to others
Why visitors won’t recommend• “Not enough sailing yachts”• “No longer a boat show”• “Not enough atmosphere and very limited sailing stands”• “Not enough sailing exhibitors and on water exhibits”• “Not enough boats”• “Not enough yachts”
2013 Tullett Prebon London Boat ShowHOW ARE WE GOING TO ADDRESSTHE ISSUES?
The changes...• Greater emphasis on boats - particularly sail boats• Attractively priced packages - exhibitors can benefit from up to 50% off, NBS is easing the cost of exhibiting• 9 days – reduce your costs, start on a busy Saturday, bigger crowds for product launches• South Hall location – whole show on waterside, reduce impact of boulevard, direct access
More changes...• Variable opening hours - close at 18.00 weekday and 19.00 at the weekends (late night Thursday still at 21.00)• Discounted early week tickets – will encourage more to attend on Mon-Wed• One price all day parking for visitors – means you will see more of them longer, no more leaving early
2013 Tullett Prebon London Boat ShowDELIVERING AFFORDABLESOLUTIONS
Sail Boats Over 35% of visitors own a sail boat• 50% off the headline price for standard floor space or• Just £95per sqm on a Sail Boat Boardwalk including electricity, lifting and interlock
Small Boats & Starter BoatsWith more visitors on a budget these are great opportunities• Small Boats only £416 per slot plus free carpeting• Starter Boats only £520 per slot - turn up and do business
Retailers 34% of visitors want to pick up new kit• Shell scheme now with a 20% discount• NBS can offer one price all day parking, plus• Early weekday discount ticket - just £10.00• Co location of Outdoor, Bike & Travel Show will continue to support this sector
2013 Tullett Prebon London Boat ShowWHAT THE SHOW WILL LOOKLIKE
OUTDOOR SHOW WEST IN THE NORTH EAST ENTRANCE HALL ENTRANCETo include: To include: To include:sail, sail boardwalk, power, OEMs, Luxury Lifestyledinghies, small boats, starter boats, & Supercarholidays & charter, retail, power boardwalk Showcaseequipment, watersports
Companies applied to date Aura Yachting; Fairline; Flexisail; Intramore; Key Yachting with their sail and power brands J Boats, Grand Soleil and MJM Yachts; Mersea Trailers (Macgregor Yachts); Northshore; Princess Yachts; Renapur; IPC; TCS Chandlery; Roche Marine (Sea Bob); Sailing Holidays; A Glaze Marine; Sunseeker; and Topper
How will you benefit? The 2013 Show is being designed to help you achieve your objectives:• Offers you a fantastic sales platform• Offers you a Show that offers you valuable networking• Helps raise brand awareness for you• Delivers improved ROI for your business
Boats, boats, boats• Improved Boat Search tool• NBS needs to know what boats you are planning to bring as early as possible• Please let us know if you are planning a launch• If you have new kit, please let us know• Let us have your press releases• Do you have a product film we can use?