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Power to persuade

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  • 1. OBJECTIVES:• YOU WILL CAREFULLY READ THROUGH THE POWERPOINT LEARNING ABOUT HOW TO CONSTRUCT APERSUASIVE WRITING PIECE.• AS YOU NAVIGATE THROUGH THE POWERPOINT YOU WILL PARTICIPATE AS REQUESTED ON THEPERSUASIVE WRITING HANDOUT. WHEN YOU SEE A BLANK ON YOUR HANDOUT, FILL IN THE MISSINGWORDS.• YOU WILL USE THIS LESSON TO CREATE A COMMERCIAL IN WHICH YOU WILL BE SELLING AN IMAGINARYPRODUCT. THE COMMERCIAL WILL HIGHLIGHT THE PERSUASIVE WRITING TECHNIQUES YOU LEARNED INTHIS LESSON.• YOU WILL BE GRADED ACCORDING TO THE RUBRIC AT THE END OF THE PRESENTATION. GOOD LUCK!
  • 2. BEGIN STRONG!• ALL PERSUASIVE WRITING SHOULD BEGIN WITH A WRITING LEAD!!• THE INTRODUCTION OF YOUR PAPER PROVIDES THE READER WITH YOURTOPIC IDEA, YOUR REASON FOR WRITING, AND YOUR OPINION ON THE TOPIC.• YOU CAN ALSO PROVIDE THE AUDIENCE WITH YOUR SUPPORTING DETAILS OFYOUR PAPER.
  • 3. 7 TYPES OF WRITING LEADS• You can open or lead your paper in several ways:– A series of related questions• How do author’s show style? When does it change? Can you tell when the author isentertaining versus explaining?
  • 4. CONTINUED…– A quotation– “I had dropped out of school again so there was plenty of time to do the reading in CentralPark…” pg 146– An anecdote• A vivid story that can indirectly or directly relate to the topic you will be addressing• AT THIS TIME CREATE YOUR OWN ANECDOTE ON YOUR HANDOUT. RAISE YOUR HAND WHEN COMPLETE.
  • 5. CONTINUED…– A joke• A humorous opening that must clearly relate to the topic or main idea– A surprising or shocking opinion• You can provide your personal opinion or one that you have heard• AT THIS TIME CREATE YOUR OWN SURPRISING OR SHOCKING OPINION ON YOUR HANDOUT. RAISE YOURHAND WHEN COMPLETE.
  • 6. CONTINUED…– Exciting, amazing, or startling fact• This should be true, so this might involve some research– A vignette• A vivid, mental picture of the topic; use imagery to make the reader want to keep reading• AT THIS TIME CREATE YOUR OWN VIGNETTE ON YOUR HANDOUT. RAISE YOUR HAND WHEN COMPLETE.
  • 7. INTRODUCTIONS•THE INTRODUCTION SHOULD INCLUDE:•WRITING LEAD•TOPIC•THESIS•BRIEF POINTS YOU WILL MENTION TO PROVE YOUR THESIS
  • 8. EXAMPLE INTRODUCTION
  • 9. THINK AND WRITE:• TAKE ANOTHER LOOK AT THE EXAMPLE INTRODUCTION. FIND EACH PART OF THE INTRODUCTION ANDWRITE IT DOWN ON YOUR HANDOUT. RAISE YOUR HAND WHEN YOU HAVE FINISHED.
  • 10. WORKING ON THE BODY•FOR EACH TOPIC PARAGRAPH YOU SHOULD FOLLOW THESES STEPS:• FIRST SENTENCE: TOPIC OR CLAIM OF THE ENTIRE PARAGRAPH.• THEN ADD: SUPPORTING DETAILS, TEXTUAL EVIDENCE, ADDITIONAL INFORMATION.• LASTLY, ADD A TRANSITION WORD AND RESTATE YOUR TOPIC SENTENCE BY REWORDING THE TOPIC…….DON’T FORGET TO FILL IN YOUR HANDOUTS!!!
  • 11. INSERT PERSUASION!WHY EVEN USE PERSUASION??• YOU USE PERSUASION WHEN YOU WANT TO SELL A PRODUCT, CONVINCE SOMEONE TO AGREE WITH YOU,OR GET ANOTHER PERSON TO DO SOMETHING YOU WANT THEM TO DO!
  • 12. PERSUASIVE TECHNIQUES•SLOGAN•REPETITION•BANDWAGON•TESTIMONIAL•EMOTIONAL APPEAL•EXPERT OPINION
  • 13. PERSUASIVE TECHNIQUES•SLOGAN• A CATCHY PHRASE THAT IS USED IN ORDER TO SELL A PRODUCT OR IDEA• EX: “BE ALL THAT YOU CAN BE” –UNITED STATES ARMY•REPETITION• A CONSTANT REPETITION OF A PARTICULAR BRAND OVER AND OVER AGAIN.• EX: AFLAC (THE REPETITIVE DUCK)
  • 14. PERSUASIVE TECHNIQUES• BANDWAGON• A STATEMENT THAT SUGGEST THAT EVERYONE IS USING THE PRODUCT OR DOING A CERTAIN THING AND SOSHOULD YOU• EX: NIKE “JUST DO IT”• TESTIMONIAL• A WELL-KNOWN PERSON SUPPORTS A PRODUCT OR SERVICE• EX: BEYONCÉ IN PEPSI COLA COMMERCIALS
  • 15. PERSUASIVE TECHNIQUES• EXPERT OPINION• THE USE OF EXPERTS TO CONVINCE THE AUDIENCE THAT THE PRODUCT IS SAFE OR WORTH BUYING.• EX: 5 OUT OF 6 DENTIST RECOMMEND THIS TOOTH PASTE• EMOTIONAL APPEAL• THE GOAL IS TO REAL A PERSON’S STRONG FEELINGS ON EITHER SIDE OF THE EMOTIONAL SCALE. (EXTREMELYHAPPY OR EXTREMELY SAD)• EX: FEED THE CHILDREN ADVERTISEMENTS
  • 16. DON’T FORGET THE OTHER SIDE•COUNTER ARGUMENTS• ADDRESSING THE PEOPLE WHO MAY NOT AGREE WITH YOU• WHEN WRITING A PERSUASIVE PIECE IT IS VERY IMPORTANT TO BRIEFLY DISCUSS WHY THOSE WHO AGREEWITH YOU ARE WRONG. IT ADDS CREDIBILITY TO YOUR ARGUMENT.
  • 17. COUNTER THIS!• TAKE NOTE OF THE FOLLOWING EXAMPLE OF A COUNTER ARGUMENT.• THESIS: HOOVER VACUUM CLEANERS ARE PROVIDE THE BEST PRODUCT FOR THE CHEAPEST PRICE.• COUNTER ARGUMENT: SOME PEOPLE MAY SAY THAT DEVIL PRICES ARE LOWER THAN HOOVER. THOSEWHO BELIEVE THIS HAVE NOT TAKEN INTO ACCOUNT THAT DEVIL HAS MANY NOTED MAINTENANCEISSUES AND HAS QUALITY TO MATCH THEIR CHEAP PRICE. A RECENT STUDY SHOWS THAT HOOVERVACUUMS LAST UP TO FIVE TIMES LONGER THAN DEVIL
  • 18. CONCLUSION• REMEMBER TO RESTATE YOU THESIS (IN DIFFERENT WORDS OF COURSE)• THIS IS YOU LAST CHANCE TO MAKE A PLEA TO YOUR AUDIENCE.• HINTS:• GIVE THEM A CHOICE: YOU CAN HAVE MY WAY OR YOU CAN HAVE THIS OTHER AWFUL THING..• YOU CAN REVAMP YOUR WRITING LEAD AND CONCLUDE WHAT YOU FIRST BEGIN.EX: IF YOU USED A SERIES OF RELEVANT QUESTIONS. YOU CAN ANSWER THE QUESTIONS.
  • 19. DIRECTIONS FOR COMMERCIALS• REVIEW ALL NOTES FROM THIS SLIDE SHOW.• COLLABORATEWITH YOUR GROUP TO CREATE AN IMAGINARY PRODUCT.• CREATE SCRIPT FOR A COMMERCIAL TO ADVERTISE YOUR PRODUCT.• CONSULT MS. FERGUSON ABOUT YOUR SCRIPT FOR APPROVAL.• CROSS CHECK THE RUBRIC ON THE NEXT PAGE TO ENSURE ALL PARTS ARE INCLUDED.• CHECK OUR A FLIP CAMERA FROM MS. FERGUSON AND SHOOT YOUR COMMERCIAL.• NOTIFY MS. FERGUSON WHEN YOU HAVE COMPLETED THIS TASK.
  • 20. GRADING RUBRICStudent Name: ________________________________________CATEGORY 20 15 10 0 ScoreWriting Lead Script included oneof the seven writingleads. Lead wasrelevant and ontopic.Script included oneof the seven writingleads. Lead wasirrelevant and offtopic.Script did notinclude one of theseven writing leads.Lead was irrelevantand off topic.Script did notinclude a writinglead.Thesis Script included athesis thatpresented a strongpoint of view.Script included athesis thatpresented a weakpoint of view.Script included athesis that does notexpand throughoutthe script.Script did notinclude a thesis.PersuasiveTechniquesScript includedthree differenttypes of persuasivetechniques thatwere relevant andScript included atwo different typesof persuasivetechniques thatwere relevant andScript included onepersuasivetechnique that wasrelevant and ontopic.Script did notinclude anypersuasivetechniques.Counter Argument Script included acounter argumentthat was relevantand on topic.Script included acounter argumentthat was irrelevantand off topic.Script included acounter argumentthat is notsupported.Script did notinclude a counterargument.Conclusion Script included aconclusion thatrestated their initialthesis. Conclusionalso followed theirScript included aconclusion thatrestated their initialthesis.Script included aconclusion that didnot restate theirinitial thesis.Script did notinclude a thesis.