A BarCamp talk on Social Search

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This was a talk on social search that I gave at BarCamp San Diego 4 on Nov 15, 2008. It included a brief overview of my research on the role of social interactions in search, followed by a review of …

This was a talk on social search that I gave at BarCamp San Diego 4 on Nov 15, 2008. It included a brief overview of my research on the role of social interactions in search, followed by a review of current \"social search\" engines. (Hint: I\'m interested in Friendfeed\'s model of social search above all others).

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  • For the record (in addition to Friendfeed), Delver.com also has a great model of social search that fits my notion of using a social network as an information resource.
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  • 1. Photo Credit: David Wild Social Social Brynn M. Evans UC San Diego BarCampSD4 http://brynnevans.com Nov 15, 2008 bmevans@gmail.com
  • 2. Photo Credit: Image Source
  • 3. Search is an extended process.
  • 4. Search can be social.
  • 5. The Study
  • 6. The Survey We sought the context and purpose of the search experience.
  • 7. The Survey We sought the context and purpose of the search experience.
  • 8. The Survey We sought the context and purpose of the search experience. BEFORE DURING AFTER
  • 9. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING AFTER
  • 10. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? AFTER
  • 11. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? • what did you do immediately after? AFTER • did you share your results with anyone?
  • 12. Subject Sample • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 13. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 14. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 15. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 16. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 17. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 18. externally-motivated searchers self-motivated searchers
  • 19. externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client
  • 20. externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client Photo Credit: tuexperto_com5
  • 21. externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5
  • 22. externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5 Photo Credit: Peter Voerman
  • 23. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated
  • 24. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30%
  • 25. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30% 1. seek advice 2. brainstorm 3. collect search tips (e.g., keywords, URLs)
  • 26. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated Photo Credit: Children at Risk Foundation
  • 27. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
  • 28. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
  • 29. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated
  • 30. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48%
  • 31. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48% 1. obligation 2. thought others would be interested 3. to get feedback
  • 32. What is social search ?
  • 33. social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
  • 34. social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
  • 35. social search : accessing information through social resources Social resources: Interactions: • people • explicit or implicit • online social networks • co-located or remote • discussion forums • synchronous or asynchronous • archived conversations • online or offline
  • 36. Many factors are involved in getting information from social resources.
  • 37. Photo Credit: Brian Talbot Information
  • 38. Photo Credit: Brian Talbot Information Photo Credit: David Wild People
  • 39. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit:LuckyGun Culture
  • 40. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Culture
  • 41. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Technology Photo Credit: Generation X-Ray Culture
  • 42. Current state of social search?
  • 43. Is social search a “people search” engine?
  • 44. Is social search “people-powered” search?
  • 45. Is social search wiki-edited search listings?
  • 46. Is social search finding “the pulse of the web”?
  • 47. Is social search outsourced question-answering?
  • 48. Is social search search within your social network?
  • 49. Thank you #barcampsd4! Short summary of my research: http://brynnevans.com/blog/2008/10/15/user-needs-during-social-search/ http://asc-parc.blogspot.com/2008/10/user-needs-during-social-search.html Link to the paper: http://brynnevans.com/papers/social-search-cscw08-preprint.pdf Link to the (more academic) slides: http://www.slideshare.net/bmevans/towards-a-model-of-understanding-social-search-presentation/ Link to the Interactions Magazine article: http://interactions.acm.org/content/?p=1189