Photo Credit: David Wild




             Social Social
                Brynn M. Evans
                 UC San Diego
BarCa...
Photo Credit: Image Source
Search is an extended
       process.
Search can be social.
The Study
The Survey
We sought the context and purpose of the search experience.
The Survey
We sought the context and purpose of the search experience.
The Survey
We sought the context and purpose of the search experience.


    BEFORE



     DURING



     AFTER
The Survey
We sought the context and purpose of the search experience.

                  • when did the episode occur?
  ...
The Survey
We sought the context and purpose of the search experience.

                  • when did the episode occur?
  ...
The Survey
We sought the context and purpose of the search experience.

                  • when did the episode occur?
  ...
Subject Sample
             • N = 150
             • Anonymous, English-speaking users
             • diverse backgrounds
...
Subject Sample
                         $41.50
                         http://bit.ly/mturk
             • N = 150
       ...
Subject Sample
                         $41.50
                         http://bit.ly/mturk
             • N = 150
       ...
Subject Sample
                         $41.50
                         http://bit.ly/mturk
             • N = 150
       ...
Subject Sample
                         $41.50
                         http://bit.ly/mturk
             • N = 150
       ...
Subject Sample
                         $41.50
                         http://bit.ly/mturk
             • N = 150
       ...
externally-motivated searchers   self-motivated searchers
externally-motivated searchers   self-motivated searchers
 specific request from a boss,
 customer, or client
externally-motivated searchers    self-motivated searchers
        specific request from a boss,
        customer, or clie...
externally-motivated searchers      self-motivated searchers
        specific request from a boss,   self-initiated search...
externally-motivated searchers      self-motivated searchers
        specific request from a boss,   self-initiated search...
Pre-search social interactions are prevalent
Almost half of our sample interacted with other prior to searching.




   ex...
Pre-search social interactions are prevalent
Almost half of our sample interacted with other prior to searching.




   ex...
Pre-search social interactions are prevalent
Almost half of our sample interacted with other prior to searching.




   ex...
During-search social interactions are prevalent
...for “informational” or “exploratory” searches = undefined information n...
During-search social interactions are prevalent
...for “informational” or “exploratory” searches = undefined information n...
During-search social interactions are prevalent
...for “informational” or “exploratory” searches = undefined information n...
Post-search social interactions are prevalent
Over half of users shared information with others




    externally-motivat...
Post-search social interactions are prevalent
Over half of users shared information with others




    externally-motivat...
Post-search social interactions are prevalent
Over half of users shared information with others




    externally-motivat...
What is social search ?
social search :
       accessing information through social resources




Social resources:
 •   people
 •   online social...
social search :
       accessing information through social resources




Social resources:
 •   people
 •   online social...
social search :
       accessing information through social resources




Social resources:              Interactions:
 • ...
Many factors are involved
in getting information from social resources.
Photo Credit: Brian Talbot




Information
Photo Credit: Brian Talbot




Information                        Photo Credit: David Wild
                               ...
Photo Credit: Brian Talbot




Information                        Photo Credit: David Wild
                               ...
Photo Credit: Brian Talbot




Information                        Photo Credit: David Wild
                               ...
Photo Credit: Brian Talbot




        Information                                           Photo Credit: David Wild
    ...
Current state of
 social search?
Is social search a “people search” engine?
Is social search “people-powered” search?
Is social search wiki-edited search listings?
Is social search finding “the pulse of the web”?
Is social search outsourced question-answering?
Is social search search within your social network?
Thank you #barcampsd4!
                        Short summary of my research:
          http://brynnevans.com/blog/2008/10/...
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A BarCamp talk on Social Search

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This was a talk on social search that I gave at BarCamp San Diego 4 on Nov 15, 2008. It included a brief overview of my research on the role of social interactions in search, followed by a review of current \"social search\" engines. (Hint: I\'m interested in Friendfeed\'s model of social search above all others).

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  • For the record (in addition to Friendfeed), Delver.com also has a great model of social search that fits my notion of using a social network as an information resource.
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Transcript of "A BarCamp talk on Social Search"

  1. 1. Photo Credit: David Wild Social Social Brynn M. Evans UC San Diego BarCampSD4 http://brynnevans.com Nov 15, 2008 bmevans@gmail.com
  2. 2. Photo Credit: Image Source
  3. 3. Search is an extended process.
  4. 4. Search can be social.
  5. 5. The Study
  6. 6. The Survey We sought the context and purpose of the search experience.
  7. 7. The Survey We sought the context and purpose of the search experience.
  8. 8. The Survey We sought the context and purpose of the search experience. BEFORE DURING AFTER
  9. 9. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING AFTER
  10. 10. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? AFTER
  11. 11. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? • what did you do immediately after? AFTER • did you share your results with anyone?
  12. 12. Subject Sample • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  13. 13. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  14. 14. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  15. 15. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  16. 16. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  17. 17. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  18. 18. externally-motivated searchers self-motivated searchers
  19. 19. externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client
  20. 20. externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client Photo Credit: tuexperto_com5
  21. 21. externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5
  22. 22. externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5 Photo Credit: Peter Voerman
  23. 23. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated
  24. 24. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30%
  25. 25. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30% 1. seek advice 2. brainstorm 3. collect search tips (e.g., keywords, URLs)
  26. 26. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated Photo Credit: Children at Risk Foundation
  27. 27. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
  28. 28. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
  29. 29. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated
  30. 30. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48%
  31. 31. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48% 1. obligation 2. thought others would be interested 3. to get feedback
  32. 32. What is social search ?
  33. 33. social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
  34. 34. social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
  35. 35. social search : accessing information through social resources Social resources: Interactions: • people • explicit or implicit • online social networks • co-located or remote • discussion forums • synchronous or asynchronous • archived conversations • online or offline
  36. 36. Many factors are involved in getting information from social resources.
  37. 37. Photo Credit: Brian Talbot Information
  38. 38. Photo Credit: Brian Talbot Information Photo Credit: David Wild People
  39. 39. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit:LuckyGun Culture
  40. 40. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Culture
  41. 41. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Technology Photo Credit: Generation X-Ray Culture
  42. 42. Current state of social search?
  43. 43. Is social search a “people search” engine?
  44. 44. Is social search “people-powered” search?
  45. 45. Is social search wiki-edited search listings?
  46. 46. Is social search finding “the pulse of the web”?
  47. 47. Is social search outsourced question-answering?
  48. 48. Is social search search within your social network?
  49. 49. Thank you #barcampsd4! Short summary of my research: http://brynnevans.com/blog/2008/10/15/user-needs-during-social-search/ http://asc-parc.blogspot.com/2008/10/user-needs-during-social-search.html Link to the paper: http://brynnevans.com/papers/social-search-cscw08-preprint.pdf Link to the (more academic) slides: http://www.slideshare.net/bmevans/towards-a-model-of-understanding-social-search-presentation/ Link to the Interactions Magazine article: http://interactions.acm.org/content/?p=1189
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