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Social Media for Small Biz Marketing

Social Media for Small Biz Marketing



Presentation to Walsh College workshop attendees on Social Media for Small Business. High level overview of LinkedIn, Facebook, and Twitter. March 18, 2010

Presentation to Walsh College workshop attendees on Social Media for Small Business. High level overview of LinkedIn, Facebook, and Twitter. March 18, 2010



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    Social Media for Small Biz Marketing Social Media for Small Biz Marketing Presentation Transcript

    • Supercharging Your Business through Social Media: LinkedIn, Facebook, and Twitter – OH, MY! Presented by: Brenda Meller Walsh College – Novi Campus March 18, 2010 http://www.linkedin.com/in/brendameller www.walshcollege.edu/BLI © 2010 Walsh College
    • Before We Begin…
    • My Picks #walshsocialmedia @brendameller © 2010 Walsh College Yes, tweeting during today’s workshop is encouraged!
    • Social Media for Business 1. LinkedIn: required (individual, company) 2. Facebook: optional (personal, fanpage) #walshsocialmedia @brendameller 3. Twitter: optional (personal, company) 4 © 2010 Walsh College
    • Why Use Social Media? • Reach New Customers • Building Connections: past, present, future • Information and Insights 5 © 2009 Walsh College
    • What is ? • Professional networking site: – 60 million members – 200 countries – 150 industries – Every Fortune 500 company • Networking Tool: a way to Watch this video: manage professional http://press.linkedin.com/about relationships • “Connections” http://www.linkedin.com/in/brendameller 6 © 2010 Walsh College
    • How Can You Use LinkedIn? Events: Create, Find Find Employees Q&A – Your Expertise Testimonials Virtual Networking Virtual Business Join “Groups” Card Holder 7 © 2010 Walsh College
    • Name, Personal Profile Photo 1. Personalize your public profile URL. SIMPLIFY! Your Page 2. Add to your email, business Your elevator card pitch 8
    • Be a Billboard © 2010 Walsh College @brendameller
    • My suggested profile checklist Your current job title. Be specific. Status update (every 3-5 days) Simplified URL Recommendations from 2+ different connections Groups Summary statement: written similar as a job description >10 connections shows me you are active Link to me for a copy of this PPT Photo Professional (no baseball caps, sunglasses, etc) Pleasant / smiling Head & shoulders Links: your company website, blog, Twitter
    • Company Profile Employees Google likes links 11
    • Use Your Network Via Connections 12 © 2010 Walsh College
    • 1. Invite me to connect with you. Tell me what your favorite tip was from today’s workshop. Have We Met? 2. Invite your neighbor to connect with you. Blah, blah, blah….Who??? Oh, a nice note from Brenda! 13 © 2010 Walsh College
    • Offer Endorsements (aka Recommendations) Give a Recommendation…. …and Receive a Recommendation Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum. 14 © 2010 Walsh College
    • Showcase Your Professional Affiliations JOIN! 1. Join groups where you have professional memberships. Former Employers 2. Join college, alumni groups, former employers. Associations 3. Join professional interest groups to network with like- minded professionals in your industry. General 15 Networking!
    • Ask Questions, Offer Answers, Build Credibility 1. Answer a question. 2. Ask a question and rank the top response. 16 © 2010 Walsh College
    • Become an Expert… AIM LOW #walshsocialmedia © 2010 Walsh College @brendameller
    • TIP: Update Your Status Frequently… Your status; new: TWITTER! Read and respond to network updates 1. Update your status NOW. 2. Update your status once per week. http://www.linkedin.com/in/brendameller 18 © 2010 Walsh College
    • …and your network receives updates. http://www.linkedin.com/in/brendameller 19 © 2010 Walsh College
    • Use Your Email Signature to “Invite” Connections HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL – or simply the text. Ex: www.linkedin.com/in/brendameller http://www.linkedin.com/in/brendameller 20 © 2010 Walsh College
    • Enhance Your Profile with Applications 1. Advertise company presentations with “Events.” 2. Add one application to your profile. My favorite: “Reading List.” http://www.linkedin.com/in/brendameller 21 © 2010 Walsh College
    • Your Homework 1. If you’re on LinkedIn, invite me to connect with you (hint: join Walsh College group first) 2. Personalize ALL invitations 3. Connect to at least one person from this workshop 4. Practice 4 words: ARE YOU ON LINKEDIN? 5. Answer 1 question: AIM LOW Link to me for a 6. Keep me posted on your progress. I love copy of this success stories! presentation 22 © 2010 Walsh College
    • What is ? • Social networking site – More than 400 million active users* – More than half of users log on at least once each day* • Social Networking Tool: a way to manage Getting Started Overview: http://www.facebook.com/help professional and social /new_user_guide.php relationships • “Friends” *Source: www.facebook.com 23 © 2010 Walsh College
    • How Can You Use Facebook? Personal, Business Events Customer Feedback Sharing Campaign for a Cause 24 Trends
    • Your Personal Facebook Page Your Name, Status, Thoughts Photo (maiden name, too) Who are you? Discussion w/friends Friends 25 © 2010 Walsh College
    • Your Company Fan Page – Status updates: updating, commenting (you<them) 26 – Fans could be customers or future referrals.
    • Awareness © 2010 Walsh College
    • Your Homework 1. Create a fan page for your business 2. Post regularly on your fan page (post news, events, videos) and reply back to fans 3. Become a Fan of “Walsh College” : www.facebook.com/walshcollegefanpage 4. Search for your “Company Name” mentions by EVERYONE 28 © 2010 Walsh College
    • What is ? • 140 characters or less • Short messaging services and microblogging site: – 10% of users dominate Twitter** – 80% of users have <10 followers*** – Largest age group is 35-49 • Networking Tool: a way to manage professional and How to Use Twitter video: http://help.twitter.com/portal social conversations • “Followers” * www.nielson.com ** www.foxnews.com/story/0,2933,525227,00.html *** www.techcrunch.com/2009/06/06/on-twitter-most-people-are-sheep-80- percent-of-accounts-have-fewer-than-10-follower/ 29 © 2010 Walsh College
    • How Can You Use Twitter? Listen & Learn Find Really Savvy Employees & Connections Be a Celebrity and Paparazzi Spread the Word #walshsocialmedia 30 © 2010 Walsh College @brendameller
    • Go Ahead… Take a Peek www.twitter.com © 2010 Walsh College
    • The Language of Twitter • Twitter = the site • Tweet = (n) a post, or (v) the action of posting on twitter • RT = retweet • Use @ to make a response trackable • Use a hashtag # to categorize tweets • DM = direct message #walshsocialmedia 32 © 2010 Walsh College @brendameller
    • Unique Aspects of Twitter http://www.twitip.com/leverage-twitter-for-your-job-search/ • Casual, immediate, and a great place to “meet” informally. • Variety of people on Twitter, including CEOs, top- level executives, entrepreneurs, etc. • Unlike Facebook, it’s acceptable (and expected) to follow people on Twitter because another friend or colleague does. • Forces you to be brief. 140 characters or less per tweet. 120 is better! 33 © 2010 Walsh College
    • Your Twitter Profile Your Name, Location Web: Blog, LinkedIn Your one-liner Who you’re following, who’s following you “Tweets” #walshsocialmedia 34 © 2010 Walsh College @brendameller
    • Are you “List” worthy? © 2010 Walsh College @brendameller
    • www.twitter.com/brendameller © 2010 Walsh College 36
    • www.twitter.com/walshcollege © 2010 Walsh College 37
    • From my Twitter Network © 2010 Walsh College 38
    • Twitter Superstars #walshsocialmedia 39 © 2010 Walsh College @brendameller
    • Check Out Yourself… http://tweetcloud.com/ http://tweetstats.com 40 © 2010 Walsh College
    • …or a Competitor, Your Company, etc. http://tweetcloud.com/ http://tweetstats.com 41 © 2010 Walsh College
    • Your Homework 1. Mention @WalshCollege or #walshsocialmedia in a tweet 2. Tweet at least once per day for a week 3. Check out your tweetcloud 4. Reply, retweet, and respond more than you tweet (remember: you<them) 5. If you are a restaurant, entertainment venue, bar, etc. == GET ON FOURSQUARE 6. Find and attend a tweetup. Ex: #troytwitterati #walshsocialmedia 42 © 2010 Walsh College @brendameller
    • How Much Time? • 15 minutes a day to start • Everyday • Don’t be overwhelmed • Even when business is doing well #walshsocialmedia 43 © 2009 Walsh College @brendameller
    • About 240 – Not Too Shabby!
    • So now, tell me what YOU know… #walshsocialmedia @brendameller
    • www.walshcollege.edu 800‐WALSH‐01 ‐ ‐ admissions@walshcollege.edu Troy Novi Clinton Township Harper Woods Port Huron Online About Walsh College Founded in 1922, Walsh College is the area’s only all-business college. The College offers upper‐division undergraduate and graduate business and technology degree and certificate programs to 4,600 students at campuses in Troy, Novi, Clinton Township, Harper Woods, and Port Huron, as well as online. Our mission is to deliver a business education that integrates application and theory to prepare graduates for successful careers. The faculty are experienced professionals as well as being dedicated teachers, while the administrative staff ensures each student receives personalized service in a professional learning environment. As a leader in our local business community, Walsh College partners with many local businesses and corporations to offer a variety of resources to our students and alumni. This includes exclusive access to career services tools and information, including our bi‐annual Career Fairs, Job Listings in our eRecruiting database, and individual career advising assistance. Walsh College is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools and the International Assembly for Collegiate Business Education (IACBE). 46 © 2010 Walsh College