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LinkedIn Tips and Tricks

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LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Review these …

LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Review these slides if you have an established LinkedIn account and if you are looking to further expand and supercharge your profile and networking efforts.
Includes:
- Creative, powerful techniques: recommendations, endorsements, groups, and status updates
- Secrets LinkedIn won't tell you - but will help you with networking and your LinkedIn efforts
- Profile do's and don'ts - and why

Published in: Business, Education
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  • 1. Welcome to the Session: LinkedIn Tips and Tricks Presented to Detroit Regional Chamber Leads to Business Wednesday, April 2, 2014 Let’s Connect: www.linkedin.com/in/brendameller
  • 2. © 2014 Walsh College Tips and Tricks LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Attend this session if you have an established LinkedIn account and if you are looking to further expand and supercharge your profile and networking efforts. 2
  • 3. © 2014 Walsh College Let’s Learn Some Tips and Tricks! • Creative, powerful techniques: recommendations, endorsements, groups, and status updates • Secrets LinkedIn won't tell you - but will help you with networking and your LinkedIn efforts • Profile do's and don'ts - and why • Q&A 3
  • 4. © 2014 Walsh College • Company rules / policies • LinkedIn will change… again • Everyone has a different comfort level • Listen, learn, consider… then decide 4 Because I’m Not the Boss of You
  • 5. © 2014 Walsh College What is ? • Professional networking site: – 250 million members in 200 countries* – Every Fortune 500 company* – 85 of Fortune 100 use for recruiting* – Fastest growing: college students and graduates (20M+) • Networking Tool: a way to manage professional relationships • “Connections” www.linkedin.com/in/brendameller 5*Source: LinkedIn.com
  • 6. © 2014 Walsh College TIP: Which Email Do You Use? 6 • Your connections will see your email address IF you connect • You can associate multiple emails (home, work) to your account www.linkedin.com/in/brendameller
  • 7. 7 7 © 2014 Walsh College TIP: Become an “All Star” To achieve “All-Star” • Your Industry and Location • An up-to-date Current Position (with a description) • Two Past Positions • Your Education • Your Skills (minimum of 3) • A Profile Photo • At least 50 Connections
  • 8. © 2014 Walsh College My suggested profile checklist 1. Photo  Professional (no baseball caps, no sunglasses)  Pleasant / smiling  Head & shoulders 2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase. 3. >10 connections shows you are active 4. Simplified URL 5. Websites: use all 3 links  Your company website  Blog  Association website www.linkedin.com/in/brendameller 8 1 2 3 4 5 HINT: click “Edit,” choose “Other” and type in description.
  • 9. © 2014 Walsh College My suggested profile checklist 6. Professional summary statement 7. Experience 8. Recommendations from 2+ different connections www.linkedin.com/in/brendameller 9 7 6 8
  • 10. © 2014 Walsh College My suggested profile checklist (continued) 9. Endorsements 10.Groups www.linkedin.com/in/brendameller 10 9 10
  • 11. © 2014 Walsh College TIP: Character Limits • Headline: 120 characters • Professional Summary: 2,000 characters • Status Update: 700 on LinkedIn (only 140 if sharing on Twitter) Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/ 11
  • 12. TIP: Invitations 12 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE © 2014 Walsh College
  • 13. © 2014 Walsh College TIP: People Search 1313 © 2014 Walsh College
  • 14. © 2014 Walsh College Advanced People Search Using “Free” Account 1414 © 2014 Walsh College
  • 15. © 2014 Walsh College TRICK: Invitations Should You Accept? • Hover over “Accept” and click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met? 15
  • 16. TIP: Join “Groups” on LinkedIn Associations 1. Join groups where you have professional memberships. 2. Join college, alumni groups, former employers. 3. Join professional interest groups to network with like- minded professionals in your industry. 16 © 2014 Walsh College Industry Groups
  • 17. TRICK: Making the Connection 17 © 2014 Walsh College Common groups
  • 18. TIP: Kudos = Recommendations Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum. www.linkedin.com/in/brendameller 18 © 2014 Walsh College
  • 19. TIP: Endorsements Can Be Telling 1. Endorse someone in your network. 2. Review your endorsements. www.linkedin.com/in/brendameller 19 © 2014 Walsh College Add Skills & Expertise to Your Profile Click to Endorse Your Connections
  • 20. © 2014 Walsh College TIP: Update Your Status Frequently Your status 20www.linkedin.com/in/brendameller 1. Update your status TODAY. 2. Update your status once per week.
  • 21. © 2014 Walsh College Suggested Status Updates • Conferences, workshops, etc. attended • Job opening at your company, in your network • Industry news item • Company items: news, blog posts, enews • Business tips / your expertise and passion • Networking or other professional events you plan to attend • BONUS: Tips you’ve learned on LinkedIn 21
  • 22. © 2014 Walsh College TIP: Using LinkedIn to Find Prospects • If you’re initiating…relationship first, connect second • If they’re seeking you… be ON LinkedIn – Answer questions in groups, add keywords to your profile – Recommendations, endorsements – Go where your sales leads are (Groups, etc.) 22
  • 23. © 2014 Walsh College TRICK: Visit “HELP” on LinkedIn (Because I don’t know everything… I just know where to look) 23www.linkedin.com/in/brendameller
  • 24. © 2014 Walsh College TIP: Get Comfortable with LinkedIn • How much? – 15 minutes a day • How often? – Daily until you are comfortable using LinkedIn – Then, once a week 24
  • 25. © 2014 Walsh College How to Spend that 15 Minutes http://15minutesadayonlinkedin.blogspot.com/ • Shhh.... Hiding Profile Updates • Anonymous Views of Your LinkedIn Profile • CHEESE (your LinkedIn profile photo) • LinkedIn for Executives: How Do You Stack Up? 25
  • 26. About Walsh College
  • 27. © 2014 Walsh College Live. Breathe. Business. A Leader in Business Education • All-business college offering business and related IT programs: undergraduate, graduate, certificate • Private, not for profit business college with costs comparable to public institutions • Founded in 1922 • Fully accredited (for both on campus and online degrees): www.walshcollege.edu/accreditation for details 27 Professor Lee Meadows speaking to an MBA class.
  • 28. © 2014 Walsh College Why Walsh? • Small class size: 25 students or less • All-business focus: application using real-world examples • Considering online? No on-campus residency requirement* • Case-study based learning 28 * Note: some online classes may require proctored exams at approved testing locations
  • 29. © 2014 Walsh College Across Metro Detroit and Online • Campuses based in southeast Michigan • Many degree programs offered entirely online 29 Troy Campus Novi Campus University Center Locations www.walshcollege.edu/facebook www.walshcollege.edu/linkedin www.twitter.com/walshcollege
  • 30. © 2014 Walsh College Hire Walsh Students and Alumni The Numbers: • More than 1,000 companies recruited in 2012-13 academic year. • More than 2,300 job opportunities posted through Career Services during the 2012-13 academic year. Recruitment Services • Intern, entry-level, and experienced executives • Access more than 4,000 students and 22,000 experienced alumni • Most are working professionals offering experience and targeted business competencies 30
  • 31. © 2014 Walsh College Career Fairs and Presentations • Two career fairs per year – May (Novi) – September (Troy) 31 • Company presentations and career Information tables • Inquire about assistance with job descriptions or salaries Over 90 employers attract hundreds of Walsh students and alumni to the bi-annual career fairs
  • 32. © 2014 Walsh College Your Featured Presenter Brenda Meller is the Assistant Vice President of Marketing for Walsh College and experienced in using social media for networking and business marketing. She is a self- proclaimed social media ambassador whose goal is for each attendee to walk away feeling more inspired about using LinkedIn. www.linkedin.com/in/BrendaMeller 32

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