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LinkedIn for Job Seekers

LinkedIn for Job Seekers



LinkedIn presentation to PPN at Livonia Michigan Works - Friday, June 11, 2010

LinkedIn presentation to PPN at Livonia Michigan Works - Friday, June 11, 2010



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    LinkedIn for Job Seekers LinkedIn for Job Seekers Presentation Transcript

    • LinkedIn for Job Seekers Presented by: Brenda Meller http://www.linkedin.com/in/brendameller www.walshcollege.edu/takecharge / Revised June 10, 2010
    • Times Change…. Change Window Want Ads Job Search Sites Social Media Signs 2 © 2010 Walsh College
    • Why Social Media for your Career? • Edge in your job search and networking • “Smart” searching • Generate responses via relationships G t i l ti hi • Avoid the bottomless pit… 3 © 2009 Walsh College
    • Ground Rules for Today • Ask questions q – Shows you are paying attention – Makes you memorable – Do this at EVERY presentation you attend • Make connections IN THIS ROOM • You can download these slides on my LinkedIn profile in “websites” 4 © 2009 Walsh College
    • Using Social Media for Your Job Search & Networking 1. 1 LinkedIn: required 2. Facebook: optional 2 F b k ti l 3. Twitter: optional 5 © 2010 Walsh College
    • Remember… • You are your own BOSS • Everyone has a different comfort level • Listen learn Listen, learn, consider… then decide
    • What is ? • Professional networking site: – 65 million members illi b – 200 countries – Every Fortune 500 company – A new member every SECOND! • Networking Tool: a way to Watch this video: manage professional http://press.linkedin.com/about relationships • “Connections” http://www.linkedin.com/in/brendameller 7 © 2010 Walsh College
    • Why Should You Join LinkedIn? Professional “Website” f “ ” Get Connected Virtual Business Card Q&A – Your Expertise Holder Groups Find a Job 8 © 2010 Walsh College Public Recommendations
    • Create a FREE Account 9 © 2010 Walsh College
    • The Basics Current or Desired Your Name, Photo Profession Former Employers Recommendations Connections Your Page Your elevator pitch 10 © 2010 Walsh College
    • My suggested profile checklist  Your current job title. Be specific.  Status update (every 3-5 days)  Simplified URL  Recommendations from 2+ different connections  Groups  Summary statement: written similar as a job description  >10 connections shows me you are active Link to me for a  Photo copy of this PPT Professional (no baseball caps, sunglasses, etc) Pleasant / smiling Head & shoulders  Links: your company website, blog, Twitter
    • You are the CENTER of Your Network Via Connections 12 © 2010 Walsh College
    • Jobs in our Area – as of April 21, 2010 Check for Your Connections 13 © 2009 Walsh College
    • You Need Something… Let them Know! Give a Recommendation…. …and Receive a Recommendation Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. 2 Request recommendations Aim for 2-3 minimum recommendations. 2 3 minimum. 14 © 2010 Walsh College
    • Showcase Your Professional Affiliations JOIN! 1. Join 1 J i groups where h you have professional p memberships. 2. Join college, alumni groups, former employers employers. 3. Join professional interest groups to network with like- Former minded Employers professionals in your industry. industry 15 General Networking!
    • Personalize EVERY Invitation e so a e tat o Blah, blah, blah….Who??? Oh, a nice note from Brenda! 16 © 2010 Walsh College
    • Ask Questions, Offer Answers, Build Credibility 1. Answer a question. 2. 2 Ask a question and rank the top response. 17 © 2010 Walsh College
    • Become an Expert… AIM LOW #walshsocialmedia 18 © 2010 Walsh College @brendameller
    • How are You Spending Time on LinkedIn? Grow My G M Network? 19 © 2010 Walsh College
    • Building Your Profile… …always a Work In Progress always TIP! don’t worry about 100% b t 100%... 20 © 2010 Walsh College
    • Growing Your Network Step 1: Connect Step 2: Review their Contacts Step 3: Connect with “known” (and repeat) 21 © 2010 Walsh College
    • FAQs on LinkedIn • How do I invite someone to connect? • LI Etiquette: Do’s and Don’ts • You’re Y ’ unemployed. C l d Current employer? t l ? • Status updates: status feeds, email • How to use LinkedIn in your email g signature • What about applications? • How much time???? © 2010 Walsh College http://www.linkedin.com/in/brendameller
    • Inviting Someone to Connect Search for their Name Click to “Add…” http://www.linkedin.com/in/brendameller 23 © 2010 Walsh College
    • Inviting Someone to Connect Select one HINT: Groups Personalize your invitation http://www.linkedin.com/in/brendameller 24 © 2010 Walsh College
    • What NOT to Do… http://www.linkedin.com/in/brendameller 25 © 2010 Walsh College
    • Etiquette on LinkedIn DON’T …but DO Be one-sided Help your connections Have a static profile • Standard invite Update your profile regularly (especially “Status” updates) Status Select “I don’t know this Accept --- or, “Archive” their invitation person” (if you do know them) Send your résumé to all Send your résumé ONLY when someone your connections requests it http://www.linkedin.com/in/brendameller 26 © 2010 Walsh College
    • Etiquette on LinkedIn DON’T …but DO Feel obligated to connect Know others associate you with your connections • Standard invite Only “sell” in your status y y Share events, business needs, and let your , , y updates network know how they can help you Forget that LinkedIn is not Remember that it’s about your relationships about YOU with your connection Connect and forget Check in with your connections periodically (me, too!) http://www.linkedin.com/in/brendameller 27 © 2010 Walsh College
    • TIP: Update Your Status Frequently… Your status Read network updates 1. Update your status NOW. 2. Update your status once per week. http://www.linkedin.com/in/brendameller 28 © 2010 Walsh College
    • …and your network receives updates. http://www.linkedin.com/in/brendameller 29 © 2010 Walsh College
    • Use Your Email Signature to “Invite” Connections Invite HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings Typically this is referred to as settings. “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL – or simply th t t E www.linkedin.com/in/brendameller i l the text. Ex: http://www.linkedin.com/in/brendameller 30 © 2010 Walsh College
    • Enhance Your Profile with Applications 1. Find and attend a FREE networking event. 2. 2 Add one application to your profile My favorite: “Reading List ” profile. List.” http://www.linkedin.com/in/brendameller 31 © 2010 Walsh College`
    • How Much Time? • 15 minutes a day to start • Everyday • Don’t be overwhelmed Don t • Even when you’ve found your next job 32 © 2010 Walsh College
    • Need HELP on LinkedIn? 33 © 2010 Walsh College
    • Your Homework 1. Get on LinkedIn 2. 2 Invite I it me to connect with you t t ith 3. Connect to at least one person from this class 4. 4 Join the “St Irenaeus Career Path Network” Group on St. Network LinkedIn 5. Practice 4 words: ARE YOU ON LINKEDIN? 6. Answer 1 question 7. Personalize ALL invitations 8. Request / give at least one recommendation 9. Add your LinkedIn address to your email and résumé 34 © 2010 Walsh College
    • www.walshcollege.edu  800‐WALSH‐01  admissions@walshcollege.edu Troy  Novi  Clinton Township  Harper Woods  Port Huron  Online About Walsh College Founded in 1922, Walsh College is the area’s only all-business college. The College offers upper‐division undergraduate and graduate business and technology degree and certificate p g programs to 4,600 students at campuses in Troy, Novi, Clinton Township, Harper Woods, and , p y, , p, p , Port Huron, as well as online. Our mission is to deliver a business education that integrates application and theory to prepare graduates for successful careers The faculty are experienced professionals as well careers. as being dedicated teachers, while the administrative staff ensures each student receives personalized service in a professional learning environment. As a leader in our local business community, Walsh College partners with many local businesses and corporations to offer a variety of resources to our students and alumni. This includes exclusive access to career services tools and information, including our bi‐annual Career Fairs, Job Listings in our eRecruiting database, and individual career advising assistance. Walsh College is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools and the International Assembly for Collegiate Business Education (IACBE). 35 © 2010 Walsh College