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Welcome to the Webinar:
LinkedIn 101 for Business Professionals
Friday, May 9, 2014
LinkedIn is the #1 professional networ...
© 2014 Walsh College
Let’s Learn About LinkedIn
• Introductions
• LinkedIn 101 for Business Professionals
– Overview
– How...
© 2014 Walsh College
Introductions
3
Assistant Vice President of
Marketing
MBA Student
Coffee / Pie / Chocolate Lover
A Li...
© 2014 Walsh College
LinkedIn Reminders…
• Company rules / policies
• LinkedIn will change…
again
• Everyone has a differe...
© 2014 Walsh College
Who are you? Why are you here?
Enter your response in “CHAT”
5
© 2014 Walsh College
What is ?
• Professional networking site:
– 300 million members in 200 countries*
– Every Fortune 500...
© 2014 Walsh College
What’s So Great About LinkedIn
(as it applies to business)?
Virtual rolodex
Purely professional
Worki...
How to Get Started
on LinkedIn
8www.linkedin.com/in/brendameller
© 2014 Walsh College
© 2014 Walsh College
Three Areas
(for beginners)
1. Create a FREE Account
2. Build Your Profile
3. Invite and accept conne...
© 2014 Walsh College
A QUICK POLL…
Are you on LinkedIn?
No, but there’s a really good reason.
Yes, I already have a Linked...
© 2014 Walsh College
1. Create a FREE Account
11
• Your connections will see your email address IF you connect
• You can a...
© 2014 Walsh College
2. Build Your Profile
Pick One:
 Build Your Profile
OR
 Invite and Accept Invitations
12www.linkedi...
© 2014 Walsh College
DO BOTH
 Build Your Profile
AND
 Invite and Accept Invitations
13
• Snowball effect
• Your profile ...
© 2014 Walsh College
My suggested
profile checklist
1. Photo
 Professional (no baseball caps, no sunglasses)
 Pleasant /...
© 2014 Walsh College
My suggested
profile checklist
6. Professional summary statement
7. Experience
8. Recommendations fro...
© 2014 Walsh College
My suggested profile checklist
(continued)
9. Endorsements
10.Groups
www.linkedin.com/in/brendameller...
17 17
© 2014 Walsh College
Any Overachievers?
To achieve “All-Star”
• Your Industry and Location
• An up-to-date Current P...
© 2014 Walsh College
TIPS: Character Limits
• Headline: 120 characters
• Professional Summary: 2,000 characters
• Status U...
3. Invite and Accept Invitations
www.linkedin.com/in/brendameller 19
© 2014 Walsh College
1. In search box,
type in name.
Inviting Someone to Connect
20
ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
© 2014 Walsh College
BONUS: be helpful.
Create s...
© 2014 Walsh College
People Search
2121
© 2014 Walsh College
© 2014 Walsh College
People Search
2222
© 2014 Walsh College
© 2014 Walsh College
Receiving Unknown Invites:
Should You Accept?
• Hover over “Accept” and click arrow
• Click “Reply (d...
© 2014 Walsh College
Six Tips for Business Professionals
(beginners)
1. Join “Groups” on LinkedIn
2. Offer recommendations...
© 2014 Walsh College
A QUICK POLL…
Which areas interest you most?
(select all that apply)
Using “Groups” Effectively
Recom...
1. Join “Groups” on LinkedIn
Associations
1. Join groups where you
have professional
memberships.
2. Join college, alumni
...
2. Recommendations = Highly Visible Kudos
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give someon...
3. Endorsements: Quick, but Telling
1. Consciously endorse someone in your network.
2. Review your endorsements.
www.linke...
Endorsements: Change Your Focus,
Change Your Results
29
© 2014 Walsh College
October 2013 May 2014
© 2014 Walsh College
4. Add LinkedIn URL to your email
signature and business card
30www.linkedin.com/in/brendameller
HOW ...
© 2014 Walsh College
5. Update Your Status Frequently
Your status
31www.linkedin.com/in/brendameller
1. Update your
status...
© 2014 Walsh College
Suggested Status Updates
• Conferences, workshops, etc. attended
• Job opening at your company, in yo...
© 2014 Walsh College
A QUICK POLL…
Interest by Area?
Using LinkedIn to Find Prospects
Using LinkedIn to Find a New Career
...
© 2014 Walsh College
6. Using LinkedIn to Find Prospects
• If you’re initiating…relationship first, connect
second
• If th...
© 2014 Walsh College
6. Using LinkedIn to Find A New Career
• Modify broadcast settings
• Tap into your network for “warm”...
© 2014 Walsh College
6. Using LinkedIn to Market Your Company
• Company Page
• Groups
• LinkedIn
Ambassadors
36
© 2014 Walsh College
7. Visit “HELP” on LinkedIn
37www.linkedin.com/in/brendameller
© 2014 Walsh College
Q&A – LinkedIn Blog
http://15minutesadayonlinkedin.blogspot.com/
• Shhh.... Hiding Profile Updates
• ...
© 2014 Walsh College
A QUICK POLL…
Any Walsh Affiliations?
Walsh student or alumni
Future Walsh student
Employer
Attended ...
About Walsh College
© 2014 Walsh College
Live. Breathe. Business.
A Leader in Business Education
• All-business college offering business and ...
© 2014 Walsh College
The Walsh Experience
• Flexible scheduling designed for
working professionals: nights and
weekends
• ...
© 2014 Walsh College
Across Metro Detroit and Online
• Campuses based in southeast
Michigan
• Many degree programs offered...
© 2014 Walsh College
Employers Seek Walsh
The Numbers:
• More than 1,000 companies recruited in 2012-13
academic year.
• M...
© 2014 Walsh College
Career Fairs and Presentations
• Two career fairs per year
– May (Novi)
– September (Troy)
45
• Compa...
© 2014 Walsh College
Q&A
46
Brenda Meller
Assistant Vice President of Marketing
www.linkedin.com/in/brendameller
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LinkedIn 101 for Business Professionals

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LinkedIn is the #1 professional networking site for business professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this presentation is for you.

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  1. 1. Welcome to the Webinar: LinkedIn 101 for Business Professionals Friday, May 9, 2014 LinkedIn is the #1 professional networking site for business professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this session is for you. Let’s Connect: www.linkedin.com/in/brendameller
  2. 2. © 2014 Walsh College Let’s Learn About LinkedIn • Introductions • LinkedIn 101 for Business Professionals – Overview – How to Get Started on LinkedIn – Using LinkedIn to find prospects, find a new career, or market your company – Etiquette and tips to expand your network, techniques to highlight your expertise, and more • About Walsh College • Q&A from webinar attendees 2
  3. 3. © 2014 Walsh College Introductions 3 Assistant Vice President of Marketing MBA Student Coffee / Pie / Chocolate Lover A LinkedIn Ambassador
  4. 4. © 2014 Walsh College LinkedIn Reminders… • Company rules / policies • LinkedIn will change… again • Everyone has a different comfort level • Listen, learn, consider… then decide 4
  5. 5. © 2014 Walsh College Who are you? Why are you here? Enter your response in “CHAT” 5
  6. 6. © 2014 Walsh College What is ? • Professional networking site: – 300 million members in 200 countries* – Every Fortune 500 company* – 89 of Fortune 100 use for recruiting* – Fastest growing: college students and graduates (39M+) • “Connections” www.linkedin.com/in/brendameller 6*Source: LinkedIn.com NOTE: LinkedIn is technology. Technology is NOT perfect.
  7. 7. © 2014 Walsh College What’s So Great About LinkedIn (as it applies to business)? Virtual rolodex Purely professional Working professionals and in transition Companies and people 3 degrees of connections Demonstrate your expertise 7
  8. 8. How to Get Started on LinkedIn 8www.linkedin.com/in/brendameller © 2014 Walsh College
  9. 9. © 2014 Walsh College Three Areas (for beginners) 1. Create a FREE Account 2. Build Your Profile 3. Invite and accept connections 9www.linkedin.com/in/brendameller
  10. 10. © 2014 Walsh College A QUICK POLL… Are you on LinkedIn? No, but there’s a really good reason. Yes, I already have a LinkedIn Account Yes, I’ve started building my profile. Yes, I’ve started inviting and accepting connections. I still need help with building my profile. I still need help inviting/accepting connections. 10
  11. 11. © 2014 Walsh College 1. Create a FREE Account 11 • Your connections will see your email address IF you connect • You can associate multiple emails (home, work) to your account www.linkedin.com/in/brendameller
  12. 12. © 2014 Walsh College 2. Build Your Profile Pick One:  Build Your Profile OR  Invite and Accept Invitations 12www.linkedin.com/in/brendameller
  13. 13. © 2014 Walsh College DO BOTH  Build Your Profile AND  Invite and Accept Invitations 13 • Snowball effect • Your profile will always be “in progress” www.linkedin.com/in/brendameller  
  14. 14. © 2014 Walsh College My suggested profile checklist 1. Photo  Professional (no baseball caps, no sunglasses)  Pleasant / smiling  Head & shoulders 2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase. 3. >10 connections shows you are active 4. Simplified URL 5. Websites: use all 3 links  Your company website  Blog  Association website www.linkedin.com/in/brendameller 14 1 2 3 4 5 HINT: click “Edit,” choose “Other” and type in description.
  15. 15. © 2014 Walsh College My suggested profile checklist 6. Professional summary statement 7. Experience 8. Recommendations from 2+ different connections www.linkedin.com/in/brendameller 15 7 6 8
  16. 16. © 2014 Walsh College My suggested profile checklist (continued) 9. Endorsements 10.Groups www.linkedin.com/in/brendameller 16 9 10
  17. 17. 17 17 © 2014 Walsh College Any Overachievers? To achieve “All-Star” • Your Industry and Location • An up-to-date Current Position (with a description) • Two Past Positions • Your Education • Your Skills (minimum of 3) • A Profile Photo • At least 50 Connections
  18. 18. © 2014 Walsh College TIPS: Character Limits • Headline: 120 characters • Professional Summary: 2,000 characters • Status Update: 700 on LinkedIn (only 140 if sharing on Twitter) Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/ 18
  19. 19. 3. Invite and Accept Invitations www.linkedin.com/in/brendameller 19 © 2014 Walsh College 1. In search box, type in name.
  20. 20. Inviting Someone to Connect 20 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE © 2014 Walsh College BONUS: be helpful. Create social media karma.
  21. 21. © 2014 Walsh College People Search 2121 © 2014 Walsh College
  22. 22. © 2014 Walsh College People Search 2222 © 2014 Walsh College
  23. 23. © 2014 Walsh College Receiving Unknown Invites: Should You Accept? • Hover over “Accept” and click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met? 23
  24. 24. © 2014 Walsh College Six Tips for Business Professionals (beginners) 1. Join “Groups” on LinkedIn 2. Offer recommendations 3. Click to “endorse” skills 4. Add LinkedIn URL to your email signature, résumé, business card 5. Update Your Status Frequently 6. Using LinkedIn by Need Type 7. Visit Help 24www.linkedin.com/in/brendameller
  25. 25. © 2014 Walsh College A QUICK POLL… Which areas interest you most? (select all that apply) Using “Groups” Effectively Recommendations Endorsements Status Updates LinkedIn Help 25 Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL number (not toll free) and charges may apply, depending on your calling plan.
  26. 26. 1. Join “Groups” on LinkedIn Associations 1. Join groups where you have professional memberships. 2. Join college, alumni groups, former employers. 3. Join professional interest groups to network with like- minded professionals in your industry. 26 © 2014 Walsh College Industry Groups
  27. 27. 2. Recommendations = Highly Visible Kudos Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum. www.linkedin.com/in/brendameller 27 © 2014 Walsh College
  28. 28. 3. Endorsements: Quick, but Telling 1. Consciously endorse someone in your network. 2. Review your endorsements. www.linkedin.com/in/brendameller 28 © 2014 Walsh College Add Skills & Expertise to Your Profile Click to Endorse Your Connections
  29. 29. Endorsements: Change Your Focus, Change Your Results 29 © 2014 Walsh College October 2013 May 2014
  30. 30. © 2014 Walsh College 4. Add LinkedIn URL to your email signature and business card 30www.linkedin.com/in/brendameller HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller
  31. 31. © 2014 Walsh College 5. Update Your Status Frequently Your status 31www.linkedin.com/in/brendameller 1. Update your status TODAY. 2. Update your status once per week.
  32. 32. © 2014 Walsh College Suggested Status Updates • Conferences, workshops, etc. attended • Job opening at your company, in your network • Industry news item • Company items: news, blog posts, enews • Business tips / your expertise and passion • Networking or other professional events you plan to attend • BONUS: Tips you’ve learned on LinkedIn 32
  33. 33. © 2014 Walsh College A QUICK POLL… Interest by Area? Using LinkedIn to Find Prospects Using LinkedIn to Find a New Career Using LinkedIn to Market Your Company 33 Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL number (not toll free) and charges may apply, depending on your calling plan.
  34. 34. © 2014 Walsh College 6. Using LinkedIn to Find Prospects • If you’re initiating…relationship first, connect second • If they’re seeking you… be ON LinkedIn – Answer questions in groups, add keywords to your profile – Recommendations, endorsements – Go where your sales leads are (Groups, etc.) 34
  35. 35. © 2014 Walsh College 6. Using LinkedIn to Find A New Career • Modify broadcast settings • Tap into your network for “warm” introductions • Jobs Board • Groups 35
  36. 36. © 2014 Walsh College 6. Using LinkedIn to Market Your Company • Company Page • Groups • LinkedIn Ambassadors 36
  37. 37. © 2014 Walsh College 7. Visit “HELP” on LinkedIn 37www.linkedin.com/in/brendameller
  38. 38. © 2014 Walsh College Q&A – LinkedIn Blog http://15minutesadayonlinkedin.blogspot.com/ • Shhh.... Hiding Profile Updates • Getting Started on LinkedIn for the Graduating High School Student • LinkedIn for Executives: How Do You Stack Up? • Is Your Company on LinkedIn? It Should Be. 38
  39. 39. © 2014 Walsh College A QUICK POLL… Any Walsh Affiliations? Walsh student or alumni Future Walsh student Employer Attended a Walsh Event I Like Your Yellow Pad Commercials None of the above (But I will connect with Brenda on LinkedIn) 39
  40. 40. About Walsh College
  41. 41. © 2014 Walsh College Live. Breathe. Business. A Leader in Business Education • All-business college offering business and related IT programs: undergraduate, graduate, certificate • Private, not for profit business college with costs comparable to public institutions • Founded in 1922 • Fully accredited 41 Professor Lee Meadows speaking to an MBA class.
  42. 42. © 2014 Walsh College The Walsh Experience • Flexible scheduling designed for working professionals: nights and weekends • Support: – Academic Advisors – Instructors and Faculty – Career Services – Student organizations / networking • Reputation Matters: Ask Around 42
  43. 43. © 2014 Walsh College Across Metro Detroit and Online • Campuses based in southeast Michigan • Many degree programs offered entirely online 43 Troy Campus Novi Campus University Center Locations www.walshcollege.edu/facebook www.walshcollege.edu/linkedin www.twitter.com/walshcollege
  44. 44. © 2014 Walsh College Employers Seek Walsh The Numbers: • More than 1,000 companies recruited in 2012-13 academic year. • More than 2,300 job opportunities posted through Career Services during the 2012-13 academic year. Free Recruitment Services • Intern, entry-level, and experienced executives • Access more than 4,000 students and 22,000 experienced alumni • Most are working professionals offering experience and targeted business competencies 44
  45. 45. © 2014 Walsh College Career Fairs and Presentations • Two career fairs per year – May (Novi) – September (Troy) 45 • Company presentations and career Information tables • Inquire about assistance with job descriptions or salaries Over 90 employers attract hundreds of Walsh students and alumni to the bi-annual career fairs
  46. 46. © 2014 Walsh College Q&A 46 Brenda Meller Assistant Vice President of Marketing www.linkedin.com/in/brendameller
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