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The Social EnterpriseHow BMC Embraces Social Collaboration         27 November 2012               #BMCSocial
@servicesphere                                                                         #BMCSocial                       Ag...
#BMCSocial3   © Copyright 11/30/2012 BMC Software, Inc
An Early, Extreme Adopter4            © Copyright 11/30/2012 BMC Software, Inc
@servicesphere                                                                     #BMCSocial                             ...
@servicesphere                                                  #BMCSocial                     Not Human                 6...
@servicesphere                                                            #BMCSocial                     New Skills, Need ...
Social at BMC8      © Copyright 11/30/2012 BMC Software, Inc
@debbiehutchings                                                                        #BMCSocial                        ...
@debbiehutchings                                                                                                          ...
@debbiehutchings                                                                                                       #BM...
@debbiehutchings                                                                                 #BMCSocial               ...
@debbiehutchings                                                                   #BMCSocial                        BMC: ...
@debbiehutchings                                                                                                          ...
@debbiehutchings                                                                                        #BMCSocial        ...
@debbiehutchings                                                                                                     #BMCS...
@debbiehutchings                                                                    #BMCSocial                    How to G...
How Social Changed Me18          © Copyright 11/30/2012 BMC Software, Inc
@ErinKAvery                                                                                               #BMCSocial  http...
@ErinKAvery                                                                  #BMCSocial                                   ...
@ErinKAvery                                                                                          #BMCSocial           ...
@servicesphere                                                                      #BMCSocial                        Dec ...
#BMCSocial                   Thank You23   © Copyright 11/30/2012 BMC Software, Inc
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The Social Enterprise: How BMC Embraces Social Collaboration

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BMC Software Social Media experts share their experiences with rolling out a social program, and keeping users connected with each other and across the industry.

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Transcript of "The Social Enterprise: How BMC Embraces Social Collaboration"

  1. 1. The Social EnterpriseHow BMC Embraces Social Collaboration 27 November 2012 #BMCSocial
  2. 2. @servicesphere #BMCSocial Agenda • Introductions • The journey of an early, extreme adopter@debbiehutchings • Social @ BMC • The impact of social, one person at a time • Q&A@ErinKAvery 2 © Copyright 11/30/2012 BMC Software, Inc
  3. 3. #BMCSocial3 © Copyright 11/30/2012 BMC Software, Inc
  4. 4. An Early, Extreme Adopter4 © Copyright 11/30/2012 BMC Software, Inc
  5. 5. @servicesphere #BMCSocial Perspective Listen Create / Share Re-share Consume 5 © Copyright 11/30/2012 BMC Software, Inc
  6. 6. @servicesphere #BMCSocial Not Human 6 © Copyright 11/30/2012 BMC Software, Inc
  7. 7. @servicesphere #BMCSocial New Skills, Need New Measurement 7 © Copyright 11/30/2012 BMC Software, Inc
  8. 8. Social at BMC8 © Copyright 11/30/2012 BMC Software, Inc
  9. 9. @debbiehutchings #BMCSocial Four Drivers of Social Supporting Sales Intelligence Social Message Amplification Infrastructure Sales Industry Growth Leadership Customer Support 9 © Copyright 11/30/2012 BMC Software, Inc
  10. 10. @debbiehutchings #BMCSocial Structuring a Socially Connected Business Strategy, Planning & Execution Global Comms Marketing Sales Governance, Education & Oversight BMC Social Hub “Center of Excellence” Customer R&D Service Human Resources Governed and aided through the Hub, the business units operate collaboratively and yet independently to define and execute on business unit Social Strategy. 2011 Altimeter Group 10 © Copyright 11/30/2012 BMC Software, Inc
  11. 11. @debbiehutchings #BMCSocial Social Channels ROI & Guidelines Social The right Measures & Process Infrastructure infrastructure is essential to Influencer Tools & Outreach Listening activating social Technology channels. Content Social Creation Education Building the Channels Graphic adapted from 2011 Blue Focus Marketing LLC: 11 © Copyright 11/30/2012 BMC Software, Inc
  12. 12. @debbiehutchings #BMCSocial Protecting the Brand #1 Priority: Training to Monitoring Mitigation Abide by BMC Support External Process Compliance & Behavior Channels Established Ethics 12 © Copyright 11/30/2012 BMC Software, Inc
  13. 13. @debbiehutchings #BMCSocial BMC: It raises the stakes and elevates the visibility of BMC in the industry You: It’s critical for your own professional development and career growth 13 © Copyright 11/30/2012 BMC Software, Inc
  14. 14. @debbiehutchings #BMCSocial Any topic can be championed through social media with the following mix: Key Business Ideal Activity Role Profile/Personality Activities Value Frequency Can be any level within BMC Listening for conversations about BMC and our Listening & Daily (:30 mins - 1 Reach or Partners. Products. Amplification for our content and Amplifiers hr). conversations. Technical content creator; Few times per week strong SME; passionate user Forum posting/responding; Product blogging; Expert Content (tied to content advocate; day-to-day Product podcasts, videos creation activities) product focus External social network focus (tweeting, Strong industry awareness; retweeting, commenting, sharing) Evangelist Conversation Daily passionate communicator Finding and engaging internal and external influencers Earned position of someone to listen to; Recognizable name, industry probably started as an expert/evangelist Weekly (minimum Industry Brand following, senior amount to keep Leader management level status or it is lost) Social Success will largely be dictated by the commitment and participation within these Roles. 14 © Copyright 11/30/2012 BMC Software, Inc
  15. 15. @debbiehutchings #BMCSocial Social Activation at BMC Pocket-Playbooks Listening Third-Party Sites Twitter LinkedIn Tools BMC Communities Google+ Blogging Chatter The Wednesday Measurement Social 15 © Copyright 11/30/2012 BMC Software, Inc
  16. 16. @debbiehutchings #BMCSocial Plan Organize Engage  Readiness Assessment  Determine the SME’s  Build in the incentive for Social Activation  Be Realistic about the  Use Gamification resources available to  Readiness Assessment you  Understand your wins  Assign roles and topics and how you are being  Priority & Selection  Coordinate with successful Criteria internal departments  Find your army in non-  Set expectations for social roles social SME’s and time required 16 © Copyright 11/30/2012 BMC Software, Inc
  17. 17. @debbiehutchings #BMCSocial How to Get Started Tap into the expertise that’s already there Mess some stuff up Less is More Imitation IS the sincerest form of flattery Build Social into your Business not the other way around 17 © Copyright 11/30/2012 BMC Software, Inc
  18. 18. How Social Changed Me18 © Copyright 11/30/2012 BMC Software, Inc
  19. 19. @ErinKAvery #BMCSocial http://canitbesaturdaynow.com/dived/single/404_motivation/ 19 © Copyright 11/30/2012 BMC Software, Inc
  20. 20. @ErinKAvery #BMCSocial • Cost Effective (It’s free, most of the time) • Instant gratification • My audience was there • If I’m not there, I’m missing out • It’s #FUN and easy 20 © Copyright 11/30/2012 BMC Software, Inc
  21. 21. @ErinKAvery #BMCSocial • Find a place you want to start • Listen/ Watch Your version of social is just • Engage that, it’s your version. • Encourage others • You can’t fail. 21 © Copyright 11/30/2012 BMC Software, Inc
  22. 22. @servicesphere #BMCSocial Dec 10: The Contextual Bio Enabled Enterprise@debbiehutchings of Tomorrow Follow @BMCSoftware@ErinKAvery 22 © Copyright 11/30/2012 BMC Software, Inc
  23. 23. #BMCSocial Thank You23 © Copyright 11/30/2012 BMC Software, Inc
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