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CIO100 Presentation: Air Combat and Coal Cloud Agility

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Understanding Business Agility and IT Spending in the Age of Cloud

Understanding Business Agility and IT Spending in the Age of Cloud

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  • 1. Air Combat and Coal Understanding Business Agility and IT Spending in the Age of Cloud Dave Roberts Sr. Director, Solutions Marketing david_roberts@bmc.com @sandhillstrat 1
  • 2. 2
  • 3. 3
  • 4. Air Combat and Coal Understanding Business Agility and IT Spending in the Age of Cloud Dave Roberts Sr. Director, Solutions Marketing david_roberts@bmc.com @sandhillstrat 4
  • 5. What are the benefits of cloud computing? 5
  • 6. 2. Decreased IT spending. 1. Improved business agility. 6
  • 7. How? 7
  • 8. Most people don’t have a good answer. 8
  • 9. The ones who do will win. 9
  • 10. History doesn’t repeat itself, but it does rhyme. -- Mark Twain 10
  • 11. 11
  • 12. 12
  • 13. What is agility? 13
  • 14. 14
  • 15. USAF Fighter Weapons School, Nellis AFB 15
  • 16. John Boyd, USAF 16
  • 17. Student Boyd 17
  • 18. Student Boyd 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. “40 Second Boyd” 22
  • 23. Boyd never lost the bet. 23
  • 24. Why? 24
  • 25. OODA Loop 25
  • 26. O O D A bserve rient ecide ct 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. Worst& Slightly& Be/er& Best& Fast Transients 31
  • 32. Predictability is bad. 32
  • 33. 33
  • 34. 34
  • 35. Lesson: Whoever can handle the quickest rate of radical change survives the fight. 35
  • 36. How can we engineer this outcome? 36
  • 37. 1. Small loops (small teams) 37
  • 38. 1. Small loops (small teams) 2. Communicate high-level intent 38
  • 39. Central( Authority( OODA( High3Level( Objec9ves( High3Level( Objec9ves( OODA( OODA( OODA( OODA( 39
  • 40. 40
  • 41. Although al Qaeda's decision-making loop was quick, their ability to apply that in a systemic manner was slow because it would take weeks or months to put together a dramatically staged event like a bomb attack in a crowded market. And that often gave the coalition the ability to counter the insurgent’s efforts. 41
  • 42. “So by the time the surge comes along, what [Gen. David] Petraeus did, which was brilliant, was to decentralize our own OODA loop, if you will, by delegating the responding authorities down to brigade and, in some cases, battalion level,” Scales said. 42
  • 43. “The enemy was still stuck with a classical Maoist- type of decision-making apparatus while the coalition had a much more streamlined decision- making apparatus that allowed them to react very quickly on the street.” 43
  • 44. Central( Authority( OODA( High3Level( Objec9ves( High3Level( Objec9ves( OODA( OODA( OODA( OODA( 44
  • 45. 45
  • 46. Self-service access shrinks the loops 46
  • 47. Cloud enables small groups to create “fast transients.” 47
  • 48. 48
  • 49. 49
  • 50. 50
  • 51. What sort of IT cost reduction should we expect from cloud computing? 51
  • 52. 1865 52
  • 53. 53
  • 54. William Stanley Jevons 54
  • 55. When would Britain exhaust its coal mines? 55
  • 56. 56
  • 57. Greater Efficiency ➡ More Consumption 57
  • 58. The Jevons’ Paradox Greater Efficiency ➡ More Consumption 58
  • 59. ? 59
  • 60. The Jevons’ Paradox Greater Efficiency ➡ More Consumption 60
  • 61. The Jevons’ Paradox Greater Efficiency ➡ More Consumption New Applications New Applications ➡ 61
  • 62. 62
  • 63. Cloud may make individual workloads less expensive. 63
  • 64. Cloud may make individual workloads less expensive. But you’ll use more, and thus costs will increase in aggregate. 64
  • 65. But you won’t care if each of those uses is profitable. 65
  • 66. Caveat: IT intensity matters 66
  • 67. 67
  • 68. 68
  • 69. @sandhillstrat 69
  • 70. @BMCcloud @sandhillstrat 70
  • 71. Thank You Dave%Roberts% Sr.%Director,%Solu3ons%Marke3ng% Email:% % %david_roberts@bmc.com% Twi@er: % %@sandhillstrat% Google+:% %h@p://gplus.to/sandhillstrat% 71