Air Combat and Coal
Understanding Business Agility and
IT Spending in the Age of Cloud
Dave Roberts
Sr. Director, Solution...
2
3
Air Combat and Coal
Understanding Business Agility and
IT Spending in the Age of Cloud
Dave Roberts
Sr. Director, Solution...
What are the benefits of
cloud computing?
5
2. Decreased IT spending.
1. Improved business agility.
6
How?
7
Most people don’t have a
good answer.
8
The ones who do will win.
9
History doesn’t repeat
itself, but it does rhyme.
-- Mark Twain
10
11
12
What is agility?
13
14
USAF Fighter Weapons School, Nellis AFB
15
John Boyd, USAF
16
Student
Boyd
17
Student
Boyd
18
19
20
21
“40 Second Boyd”
22
Boyd never lost the bet.
23
Why?
24
OODA
Loop
25
O
O
D
A
bserve
rient
ecide
ct
26
27
28
29
30
Worst&
Slightly&
Be/er&
Best&
Fast Transients
31
Predictability is bad.
32
33
34
Lesson:
Whoever can handle the
quickest rate of radical
change survives the fight.
35
How can we engineer
this outcome?
36
1. Small loops (small teams)
37
1. Small loops (small teams)
2. Communicate high-level
intent
38
Central(
Authority(
OODA(
High3Level(
Objec9ves(
High3Level(
Objec9ves(
OODA( OODA( OODA(
OODA(
39
40
Although al Qaeda's decision-making loop was
quick, their ability to apply that in a systemic manner
was slow because it w...
“So by the time the surge comes along, what
[Gen. David] Petraeus did, which was brilliant,
was to decentralize our own OO...
“The enemy was still stuck with a classical Maoist-
type of decision-making apparatus while the
coalition had a much more ...
Central(
Authority(
OODA(
High3Level(
Objec9ves(
High3Level(
Objec9ves(
OODA( OODA( OODA(
OODA(
44
45
Self-service access
shrinks the loops
46
Cloud enables small
groups to create
“fast transients.”
47
48
49
50
What sort of IT cost reduction should
we expect from cloud computing?
51
1865
52
53
William Stanley Jevons
54
When would Britain
exhaust its coal mines?
55
56
Greater Efficiency ➡ More Consumption
57
The Jevons’ Paradox
Greater Efficiency ➡ More Consumption
58
?
59
The Jevons’ Paradox
Greater Efficiency ➡ More Consumption
60
The Jevons’ Paradox
Greater Efficiency ➡
More Consumption
New Applications
New Applications ➡
61
62
Cloud may make individual
workloads less expensive.
63
Cloud may make individual
workloads less expensive.
But you’ll use more, and
thus costs will increase in
aggregate.
64
But you won’t care if
each of those uses is
profitable.
65
Caveat:
IT intensity matters
66
67
68
@sandhillstrat
69
@BMCcloud
@sandhillstrat
70
Thank You
Dave%Roberts%
Sr.%Director,%Solu3ons%Marke3ng%
Email:% % %david_roberts@bmc.com%
Twi@er: % %@sandhillstrat%
Goog...
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CIO100 Presentation: Air Combat and Coal Cloud Agility

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Understanding Business Agility and IT Spending in the Age of Cloud

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CIO100 Presentation: Air Combat and Coal Cloud Agility

  1. 1. Air Combat and Coal Understanding Business Agility and IT Spending in the Age of Cloud Dave Roberts Sr. Director, Solutions Marketing david_roberts@bmc.com @sandhillstrat 1
  2. 2. 2
  3. 3. 3
  4. 4. Air Combat and Coal Understanding Business Agility and IT Spending in the Age of Cloud Dave Roberts Sr. Director, Solutions Marketing david_roberts@bmc.com @sandhillstrat 4
  5. 5. What are the benefits of cloud computing? 5
  6. 6. 2. Decreased IT spending. 1. Improved business agility. 6
  7. 7. How? 7
  8. 8. Most people don’t have a good answer. 8
  9. 9. The ones who do will win. 9
  10. 10. History doesn’t repeat itself, but it does rhyme. -- Mark Twain 10
  11. 11. 11
  12. 12. 12
  13. 13. What is agility? 13
  14. 14. 14
  15. 15. USAF Fighter Weapons School, Nellis AFB 15
  16. 16. John Boyd, USAF 16
  17. 17. Student Boyd 17
  18. 18. Student Boyd 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. “40 Second Boyd” 22
  23. 23. Boyd never lost the bet. 23
  24. 24. Why? 24
  25. 25. OODA Loop 25
  26. 26. O O D A bserve rient ecide ct 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. Worst& Slightly& Be/er& Best& Fast Transients 31
  32. 32. Predictability is bad. 32
  33. 33. 33
  34. 34. 34
  35. 35. Lesson: Whoever can handle the quickest rate of radical change survives the fight. 35
  36. 36. How can we engineer this outcome? 36
  37. 37. 1. Small loops (small teams) 37
  38. 38. 1. Small loops (small teams) 2. Communicate high-level intent 38
  39. 39. Central( Authority( OODA( High3Level( Objec9ves( High3Level( Objec9ves( OODA( OODA( OODA( OODA( 39
  40. 40. 40
  41. 41. Although al Qaeda's decision-making loop was quick, their ability to apply that in a systemic manner was slow because it would take weeks or months to put together a dramatically staged event like a bomb attack in a crowded market. And that often gave the coalition the ability to counter the insurgent’s efforts. 41
  42. 42. “So by the time the surge comes along, what [Gen. David] Petraeus did, which was brilliant, was to decentralize our own OODA loop, if you will, by delegating the responding authorities down to brigade and, in some cases, battalion level,” Scales said. 42
  43. 43. “The enemy was still stuck with a classical Maoist- type of decision-making apparatus while the coalition had a much more streamlined decision- making apparatus that allowed them to react very quickly on the street.” 43
  44. 44. Central( Authority( OODA( High3Level( Objec9ves( High3Level( Objec9ves( OODA( OODA( OODA( OODA( 44
  45. 45. 45
  46. 46. Self-service access shrinks the loops 46
  47. 47. Cloud enables small groups to create “fast transients.” 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. What sort of IT cost reduction should we expect from cloud computing? 51
  52. 52. 1865 52
  53. 53. 53
  54. 54. William Stanley Jevons 54
  55. 55. When would Britain exhaust its coal mines? 55
  56. 56. 56
  57. 57. Greater Efficiency ➡ More Consumption 57
  58. 58. The Jevons’ Paradox Greater Efficiency ➡ More Consumption 58
  59. 59. ? 59
  60. 60. The Jevons’ Paradox Greater Efficiency ➡ More Consumption 60
  61. 61. The Jevons’ Paradox Greater Efficiency ➡ More Consumption New Applications New Applications ➡ 61
  62. 62. 62
  63. 63. Cloud may make individual workloads less expensive. 63
  64. 64. Cloud may make individual workloads less expensive. But you’ll use more, and thus costs will increase in aggregate. 64
  65. 65. But you won’t care if each of those uses is profitable. 65
  66. 66. Caveat: IT intensity matters 66
  67. 67. 67
  68. 68. 68
  69. 69. @sandhillstrat 69
  70. 70. @BMCcloud @sandhillstrat 70
  71. 71. Thank You Dave%Roberts% Sr.%Director,%Solu3ons%Marke3ng% Email:% % %david_roberts@bmc.com% Twi@er: % %@sandhillstrat% Google+:% %h@p://gplus.to/sandhillstrat% 71
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