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BSM for Cloud Computing


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  • The cloud mandate seeks to address a set of key challenges that IT faces. While Cloud Computing promises to address these challenges, how you get a feeling for IT and business impacts prior to implementing cloud service delivery mechanisms is the purpose of this simulation exercise.First, it is clear that IT needs to become significantly more responsive to the needs of the business, provisioning services in minutes or hours, rather than days and weeks. Second, the quality of the service delivery is often gated by the physical infrastructure upon which a service is hosted. A more flexible environment would enable more resources to be applied to certain services, as appropriate. Third, the increasing prevalence of public cloud alternatives is highlighting the high cost of internal IT services. Many businesses are circumventing IT surreptitiously by provisioning public cloud resources outside the traditional IT process. As a result, at a minimum, IT needs to begin lowering its cost structure – and the first step to that is a better use of resources- both physical and human.Finally, the need for increasingly diligent and sophisticated financial transparency is further growing due to the dynamic virtualization and cloud environment. NOTE: Case Study Metrics: Macquarie Telecom- Cut provisioning time and effort by 50%Federal Agency- Reduce time to provision from nearly 10 weeks to 1 day Anticipated reclamation of 20% of resources that are currently unused Anticipated capacity planning savings in excess of 300K provisioning time on 95 servers from 3 months to 2 daysDoubled Server:Admin ratio from 60:1 to 120:1
  • NOTE: Case Study Metrics: Macquarie Telecom- Cut provisioning time and effort by 50%Federal Agency- Reduce time to provision from nearly 10 weeks to 1 day Anticipated reclamation of 20% of resources that are currently unused Anticipated capacity planning savings in excess of 300K provisioning time on 95 servers from 3 months to 2 daysDoubled Server:Admin ratio from 60:1 to 120:1
  • Transformation is an aggressive approach to migrate existing and new services to cloud computing. It involves the entire IT environment and requires comprehensive, rapid shifts in how services are delivered. Typically this approach is characterized by implementation of a new service delivery platform architecture along with associated new design services. This may be a greenfield opportunity or an enterprise that has committed to gain financial and other business advantages as quickly as possible.A Cloud Pilot approach can deal with specific pain points an enterprise may need to address quickly in isolation. This is also an opportunity to implement in parallel to gain experience before selecting applications to migrate to a cloud style of service delivery in full production. In some cases these may be the only use cases for cloud services an enterprise may have. Single department examples may includes dev & test and sales [e.g.,, hr services, etc.]. Single applications may be project oriented, such as scientific calculations that are used periodically or occasionally with high peak resource demands for short periods of time. Mature and stable services may not be candidates for migration in any event. Provides flexibility to IT organizations.Evolving IT organizations taking a holistic approach to cloud computing can take advantage of comprehensive solutions and roadmap planning/adoption services to reach a well-defined structure for delivering a wide range of services using appropriate methods for each service. Here, Cloud Computing is both a delivery and an organizational transformation objective to which a roadmap is developed to fit the specific enterprise business and IT management position on a cloud maturity curve. This approach is ideal for managing steps of improvement for virtualization, automation, operations, service and business management on the way to reaching an optimized Cloud Computing service delivery environment.
  • Self Explanatory
  • Self Explanatory
  • Describe the BMC CLM solution – introducing the major features. We’ll step into each in turn. If the customer has existing BMC technologies, this would be a good time to highlight the role of those solutions in this cloud environment.If not, this is a time to emphasize that this is an integrated, end to end solution
  • Walk through as follows:The administrator (little blue man) designs a set of services as Service Blueprints from within an admin portalThe service blueprint is translated into a Service Offering in the Service Catalog. That offering is in business/user terms – not technical descriptionsUsers – the little green man – are exposed to the Service Offerings through their own self-service portal. They complete a service request – which can involve configuring the cloud service according to parameters offered in the designWith the Service Blueprint, which defines the service, the user’s request and configuration, and information about the user themselves, the Service Governor provisions and places the cloud service. This placement takes into account a complex range of factors and, leveraging configurable policies, makes both the initial placement decision and ongoing management choices for the cloud service.The cloud service is also mapped to the central CMDB, as one must maintain a central source of truth in the environmentFinally, to actually gartner the resources, the Service Governor calls the resource management layer, which acts as an interface to all underlying cloud resources, including external public cloud services
  • Explain that BMC has a construct called a Service Blueprint… explain that:The initial component is a functional description of the service. Multi-tier, or single-tier. Physical or virtual. All the components.The second piece is the deployment model. There can be a one-to-many relationship between functional models and deployment models, so the same functional service description can be deployed small, medium, large, horizontally scalable, and so on.The third piece is a set of service options – a set of configurable choices pertaining to the service, which can be chosen by the user. Together, you have an outline for a service offering presented to the user in business language. The benefit of this construct is that a single functional description can drive a multitude of different cloud services. If this level of user choice and flexibility were executed with traditional template techniques, administrators would find themselves managing hundreds, if not thousands, of permutations of cloud services. Every time a patch has to happen, each one has to be maintained and updated. The administrative overhead would be astounding.
  • Next, tough on the challenges of service delivery in the service governor. From the top, information on the service request, including user information and service blueprint. To the left, a set of inputs that can drive the decisions of the policy engine. From the bottom, a set of rules governing the use of resources. The service governor takes all these inputs and performs the actions in the blue box, in an automated, configurable, policy-based way.
  • This slide is meant to cover the importance of broad support of a range of underlying platforms. Ensure you highlight the support of multiple hypervisors, as part of the “infrastructure”, as well as our plans to broaden the range of supported platforms. Highlight, if your customer is interested, the ability to tap into public cloud resources as well. BMC supports this heterogeneity with an open API to which additional providers can write adaptors.
  • Self Explanatory
  • Self Explanatory
  • BMC has a commitment to heterogeneity which is exposed through its portfolio of partners and role in the ecosystem:Dell and Netapp represent a few of the strong partnerships we have with infrastructure providers. Underneath the cloud lie storage, server and network resources, and BMC supports choice on the part of the customer.Similarly, VMware and Citrix are strong infrastructure partners. We work with both to provide choice in the hypervisor layer of the infrastructure. Cisco represents a partnership in which both firms have invested a great deal, going to market together and integrating solutions for unique differentiation, like secure multi-tenant environments.Amazon – and many other cloud providers represent a different type of infrastructure openness – to public cloud resources. BMC has open APIs to support the provisioning of public cloud resources from many providers. BMC works strongly with Accenture to deliver cloud solutions to our customers. Accenture helps organizations with the organizational side of the transformation to cloud computing – as well as the technology implementation.
  • Slide ObjectivesEngage the customer in a conversation about how BMC can help them be successful with their Cloud Computing initiative with a specific focus on the Cloud Lifecycle Management value pathDemonstrate that we have a proven and prescriptive approach to helping customers define, implement, run and manage a Cloud Lifecycle Management solution in as little as 4 monthsSample ScriptAs the market leader in providing Business Service Management solutions, BMC has developed a proven and prescriptive approach for helping our customers increase the success rate and speed the Duration-to-value for their Cloud Computing initiatives. With BMC, you will stand up a complete Cloud Lifecycle Management solution (across product, consulting, education, and support) in as little as four months or less.First, we will help you to define and set up your project for success. This starts with a process audit, where we will work with you to identify and document the project objectives, complete a current infrastructure assessment of your physical and virtual environments along with your core processes for requesting, approving, and provisioning new server builds and environments. We will then prove the value of the solution (via in-depth or custom demonstration, customer references, EBC visit, proof-of-concept, or a combination of these). Following this, we will lead a Solution Planning Workshop (typically 1 to 3 weeks in length) where we will refine objectives, review best practices for creating cloud environments, help you develop an 18-month roadmap for your initiative, refine the gap analysis between your current and desired state, and also identify any risks, people and process changes, and assess your organizational readiness. We will also work with you to create a compelling and financially-sound business case to justify the investment in the initiative. And finally, BMC can further increase the success rate of your initiative by helping to develop a solution adoption plan, which will increase organizational awareness for the project and coming changes, and ensure an effective plan is put in place for enabling your project team and end users. This includes awareness campaigns, certifications, job aids, etc… all focused on ensuring user acceptance and adoption of the solution.In the next 90 days, we will work with your in-house team to implement the Cloud Lifecycle Management solution with two base requestable cloud computing offerings. For example, Deploy a Linux or Windows OS with network and storage from pre-allocated pools. Includes OS, configuration, patch, and audit. Deploy a virtual machine with guest OS. Includes instantiate a VM, copy a VM, and delete a VM; Modify a VM (CPU + RAM only) with back-up snapshot; Firewall configuration; and add VM to a load balancer.The solution also includes:A self-service request portal for IT operations useProvisioning of physical and virtual infrastructure (including servers, Windows or Linux OS, and storage and network resources in a new cloud development environment). Note: Pools of network and storage must be pre-defined and all resource allocations (network, storage, load balancer, firewall) performed at provisioning – no post-provisioning management of resources is in scopeDecommissioning of virtual infrastructure. Note: Network and storage resources must be manually added back to poolsBMC will also act as overall project manager, including helping you analyze and design the architecture and ensure implementation best practices are utilized. BMC can also support an extended implementation by expanding service catalog to meet your unique requirements with additional offerings, enable the solution to operate in a production environment, full service decommissioning (including removal of user access rights and active directory integration), hybrid cloud operations, and ITSM, billing, and chargeback integrations (along with any additional custom integration development). Finally, we’ll educate the project team on the new processes and tools, and transfer any knowledge required to ensure the project team can successfully administer and maintain the solution once in production. In the Run and Manage phase, BMC will help you to deploy the solution into your production environment and educate your end users on how to use the solution. We can also provide go-live and post-production assistance, premier support, measure the value realized against the original business case that was defined, and can also provide Managed Operations to help you with future upgrades, tuning, periodic health checks of the solution, staff augmentation and more.As you can see, BMC has a well-thought through approach for helping our customers with their Cloud Lifecycle Management solutions; an offering that goes well beyond simply installing and configuring the software solution to ensure a successful outcome of your project and tangible business value.  
  • Highlight each one of these differentiators of our cloud solution in-turn, spending time on what the implications of each are to your customer:Flexible service offerings enable IT to offer the business precisely what they need. Reference the use cases the customer is seeking to support.Policy-based governance is about making intelligent placement decisions. This is the right way to automate a cloud environment, optimizing for more than what a human admin could ever do.Business awareness is about tops down approach to cloud. Not starting with the infrastructure – but starting with the business problem, and aligning your cloud design to meet those business needs.Open commitment to heterogeneity means you can build you cloud on whatever resources you have – or whichever make business sense over the long-termOngoing operations refers to the integrated support for day 2 operations – capacity management, performance management, compliance – everything that has to happen AFTER the provisioning is done. Also, to the extent relevant, integration with the customer’s existing ITIL processes.
  • This slide is designed to be an opening or closing slide. This will allow the presenter to have a presentation cued up in slideshow mode without being on the title slide. The audience can take their seats, leave, or have open discussion with this slide up.
  • Transcript

    • 1. Clouds that work for your business
      BSM for Cloud Computing
    • 2. Current IT Challenges
      IT cannot respond flexibly to business needs
      IT services exceed cost targets
      Business turns to external providers outside IT’s control
      Service levels, compliance, cost and risk are difficult to balance
    • 3. Cloud Computing Benefits
      Flexibility to respond rapidly to business needs
      Cost optimization through shared infrastructure utilization
      Financial transparency and increased business value and responsiveness
      Consistent, reliable service quality
    • 4. The Roads to Cloud Computing
      Goal: Overhaul IT management systems to manage the hybrid cloud environment
      Goal: Rapidly establish an initial cloud environment from which to learn and grow
      Private Cloud
      Use of Public Cloud
      Cloud Pilot
      Goal: Evolve and mature current IT environment toward a cloud goal
    • 5. BSM simplifies and automates hybrid IT management
      Services and applications delivered on demand, based on service tiers
      Dynamic allocation of internal and external shared resources based on policy
      Support Multi-Sourcing for infrastructure, software, and IT services
      Continuously monitor and optimize resource utilization based on business requirements
      Customers, Suppliers, Partners, and Employees
      Private Cloud
    • 6. Cloud Planning & Design
      Cloud Planning & Design
      Design the cloud environment to meet the needs of the business
      Cloud Service Design
      • Design cloud services (internal & external)
      • 7. Define service tiers & service levels
      • 8. Create service “bill of materials”
      Top-down design of cloud services
      Operational design of cloud architecture and capacity needs
      Integrated cloud architecture and IT management processes
      Business planning for hybrid cloud delivery
      Cloud Operations Definition
      • Define cloud reference architecture
      • 9. Design performance and capacity planning
      • 10. Define operational compliance & security
      • 11. Plan for demand & manage cloud service providers
      • 12. Define service costing & pricing
      • 13. Ensure regulatory compliance
      Cloud Business Planning
    • 14. Hybrid Cloud Delivery
      Hybrid Cloud Delivery
      Build an operational cloud environment
      Service Catalog Establishment
      • Enable self-service request and administration
      • 15. Offer tiered, configurable services
      • 16. Customize role-based access and flexible approval workflows
      Flexible cloud service offerings to meet business needs
      Efficient delivery of single and multi-tier cloud services
      Intelligent, policy-driven placement and ongoing optimization
      Broad resource support for physical and virtual, private and public cloud
      Cloud Service Delivery
      • Enable provisioning/ deprovisioning
      • 17. Perform ongoing patching and configuration management
      • 18. Provide continuous policy-based management
      • 19. Define resource pooling
      • 20. On board resources, locally and from external service providers
      • 21. Enable secure multi-tenancy
      Cloud Resource Management
    • 22. BMC Cloud Lifecycle Management
      Deliver business services – not just VMs – with end-to-end cloud management
      Easy-to-use cloud administration and user self-service portal
      Flexible service design and provisioning with Service Blueprints
      Intelligent policy-based placement and ongoing operations with the industry’s first Service Governor
      Secure multi-tenancy based on deep network integrations
      Ongoing operations with integrated ITIL processes, performance and capacity management
      Support for heterogeneity, from physical to virtual, multi-hypervisor, public cloud integrations and more
    • 23. BMC Cloud Lifecycle ManagementHigh-Level Process Flow
      Designs Services & Options
      Requests a
      Cloud Service
      User Info
      Service Blueprint
      Service Catalog
      to CMDB
      Service Governor
      Resource Management
      Option 1
      Option 2
      Public Clouds
      Option 3
    • 24. Hybrid Cloud DeliveryService Catalog Establishment
      Hybrid Cloud Delivery
      Service Blueprint – Functional Model: The functional components of the service and their relationships
      Service Catalog Establishment
      Service Blueprint - Deployment Model: The Cloud resources required to deploy the service (can be multiple models)
      Cloud Service Delivery
      Service Catalog
      Public Clouds
      Service Options: Optional items that can be requested at deployment, or added / changed in the service after deployment (e.g., more capacity)
      Service Offerings: The cloud services, priced and with tiered service levels, presented in business language, to requestors, based on their role
      Option 1
      Option 1
      Option 1
      Option 2
      Option 2
      Option 2
      Cloud Resource Management
      Option 3
      Option 3
      Option 3
    • 25. Hybrid Cloud DeliveryCloud Service Delivery
      Hybrid Cloud Delivery
      Service Blueprint
      User Info
      Service Catalog
      Service Catalog Establishment
      • Intelligent placement based on configured policies
      • 26. Services matched to resources with advanced tagging
      • 27. Secure multi-tenancy for each customer (company, organization, user)
      • 28. Ongoing policy-based management throughout the life of the cloud service
      • 29. Capacity Management
      • 30. Performance Management
      • 31. Service Level Management
      • 32. IT Business Management
      • 33. Automated Discovery
      • 34. 3rd Party Inputs
      Resource Management
      Cloud Service Delivery
      • Fill-first policies
      • 35. Load balancing policies
      • 36. Different service tiers
      • 37. Different compliance profiles
      • 38. External supplier policies
      Option 1
      Option 2
      Cloud Resource Management
      Public Clouds
      Option 3
    • 39. Hybrid Cloud DeliveryCloud Resource Management
      Hybrid Cloud Delivery
      Resource Management
      Service Catalog Establishment
      • Onboard virtual & physical resources
      • 40. Pool resources based on logical groupings
      • 41. Integrate compute resources with cloud network topology
      • 42. Manage cloud resource pool capacity and monitor usage
      • Onboard Layer-2 network “pods”
      • 43. Securely isolate tenants through auto-configuration of network topology
      • 44. Build virtual network zones with integrated firewalls and load balancers for workload optimization
      • Manage storage service catalog
      • 45. Expose storage offerings to cloud users (enable “storage as a service”)
      • 46. Enable users to attach/detach storage to existing cloud server(s)
      External Clouds
      • Integrate to commercial public clouds or other organization external clouds
      • 47. Leverage public cloud APIs for provision, status and control
      • 48. Enable directed provisioning or overflow capacity based on policies
      Cloud Service Delivery
      Cloud Resource Management
    • 49. Cloud Operations
      Cloud Operations
      Run and optimize the cloud to deliver superior service
      Service Level Enforcement
      • Actively manage service levels
      • 50. Automate remediation
      Holistic ongoing operations, linking performance, capacity and service levels
      Business-aware delivery of cloud service levels
      Proactive management of performance in public and private clouds
      Optimized resource utilization
      Proactive Service Performance Management
      • Monitor and manage privatecloud service performance
      • 51. Monitor and manage performance of externally-hosted services
      • 52. Continuously audit cloud services
      • 53. “Right” size resource pools
      • 54. Optimize resource allocation for business priorities
      Continuous Resource Optimization
    • 55. Cloud Governance & Compliance
      Cloud Governance & Compliance
      Govern the cloud environment for business excellence
      IT Process Integration
      • Enforce license compliance
      • 56. Federate CMDB / CMS
      • 57. Enable incident and problem management
      Alignment of business metrics with IT operations
      Extension of existing operational best practices to cloud
      Responsible compliant operations
      Tight fiscal controls and transparency
      Continuous Compliance
      • Enforce regulatory, operational and security compliance
      • 58. Facilitate auditing
      • 59. Integrate change management
      • 60. Enable billing (showback. chargeback)
      • 61. Drive usage accounting
      • 62. Actively manage suppliers
      Financial Management
    • 63. BMC Cloud Partners for Infrastructure and Services
      Unique infrastructure integrations for better cloud resource management
      Extensive cloud planning and implementation services for IT transformation
      Public and private secure multi-tenant cloud solutions
      Supporting multi-hypervisor environments
      Links to public cloud environments enabling hybrid use cases
    • 64. DEFINE
      Prescriptive Approach to Deploying Cloud
      Process Audit
      • Identify objectives
      • 65. Process review, gap and risk analysis
      Solution Deployment
      • Go-live support staff – Aug
      • 66. Post-production assistance
      Rapid Results - Appliance
      • Implement prebuilt CLM DEVELOPMENT virtual machine images
      Rapid Results – Foundation/Standard
      • Fresh Deployment - Service catalog with base requestable cloud offerings
      • 67. Self-service portal for IT operations
      • 68. Provisioning of physical and virtual infrastructure (server, operating system, storage, network) in a new cloud development and pre-prod environment
      Proof of Value
      Managed Operations
      • Remote management and administration (e.g., tuning, health checks)
      • 69. Staff augmentation and expert services
      Business Case Development
      Solution Planning Workshop
      • Refine objectives
      • 70. Review best-in-class cloud environments and required capabilities
      • 71. Develop 18-month roadmap
      • 72. Refine gap analysis
      • 73. Risk, change, and organizational readiness assessment
      Premier Support
      • Proactive situational analysis
      • 74. Weekly support case reviews
      • 75. Named support engineer and account manager
      • 76. Site visits (4x annually)
      • 77. Sandbox environment
      • 78. Learning credits
      Extended Implementation
      • Expanded catalog with additional offerings and application provisioning
      • 79. Production environment support and end customer portal
      • 80. Custom integration development
      • 81. Build & validate capabilities for full service decommissioning, hybrid cloud operations, and integration with ITSM, CMDB, billing & chargeback solutions
      Baseline Discovery Audit
      • Environment discovery and dependency analysis
      Education Services
      • Solution Adoption Plan
      • 82. Cloud Learning Paths by functional role
      • 83. End user education
      Consulting Svcs
      Education Svcs
    • 84. BSM for Cloud Computing: How We Do It Better
      Integrated Operating Model
      Open, Heterogeneous Design
      Flexible Service Design & Provisioning
      Policy-Based Service Governor
      Integration with existing IT processes to maintain cloud services
      Prevention of vendor lock-in and protection of long term business value
      User-configurable cloud services within strong admin controls
      Rules-based placement and management of cloud services
      Business Aware Delivery of Cloud Services
      Alignment of business metrics with IT operations