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Social Media Marketing Brian McDonald Marketing Director Zencos, Site Dynamics, SignalShare
Background <ul><li>20 years B2B, hi-tech, manufacturing marketing communications </li></ul><ul><li>Desktop Publishing </li...
Brands
How Did I Get Here? <ul><li>Curiosity </li></ul><ul><li>Don’t stop learning </li></ul><ul><li>Try it you may like it </li>...
Zencos <ul><li>SAS Gold Alliance Partner </li></ul><ul><li>Consulting practice </li></ul><ul><li>Started Social Media Pres...
Site Dynamics <ul><li>SaaS for economic development agencies </li></ul><ul><li>Social Media prescence started early </li><...
SignalShare <ul><li>Totally new service: mobile event Wi-Fi </li></ul><ul><li>Social Media event was the launch </li></ul>...
Social Media Launch <ul><li>SMBF Event catered to tech elite audience </li></ul><ul><li>Wi-Fi proved to be key benefit </l...
Challenges <ul><li>Hard to sell internally </li></ul><ul><li>ROI measurement </li></ul><ul><li>Ideal for sales but sales p...
Integration <ul><li>Use RSS to power sites </li></ul><ul><li>Use Aggregators to collect data </li></ul><ul><li>Consistent ...
Value <ul><li>Leads to selling and revenue </li></ul><ul><li>Allows peers to connect and discover new resources, access to...
More Info <ul><li>http://zen-marketing.blogspot.com </li></ul><ul><li>http:// card.ly /bmcd   </li></ul><ul><li>Twitter: @...
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Social Media Marketing

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Presentation to NC State MBA class on using social media for marketing three unique companies, SignalShare, Zencos and Site Dynamics

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Transcript of "Social Media Marketing"

  1. 1. Social Media Marketing Brian McDonald Marketing Director Zencos, Site Dynamics, SignalShare
  2. 2. Background <ul><li>20 years B2B, hi-tech, manufacturing marketing communications </li></ul><ul><li>Desktop Publishing </li></ul><ul><li>Web Site Development </li></ul><ul><li>CRM Implementation </li></ul><ul><li>Integrated Marketing Communications </li></ul>
  3. 3. Brands
  4. 4. How Did I Get Here? <ul><li>Curiosity </li></ul><ul><li>Don’t stop learning </li></ul><ul><li>Try it you may like it </li></ul><ul><li>Don’t be afraid to fail </li></ul><ul><li>Right technology, right time </li></ul><ul><li>Don’t read business books, Just do it! </li></ul><ul><li>Have fun, be passionate </li></ul><ul><li>Find your talent, refine your taste </li></ul>
  5. 5. Zencos <ul><li>SAS Gold Alliance Partner </li></ul><ul><li>Consulting practice </li></ul><ul><li>Started Social Media Prescence September 08 </li></ul><ul><li>Social Media Expert blog (sasbi.blogspot.com) </li></ul><ul><li>Twitter, YouTube, LinkedIn </li></ul>
  6. 6. Site Dynamics <ul><li>SaaS for economic development agencies </li></ul><ul><li>Social Media prescence started early </li></ul><ul><li>Blog has SME on web site </li></ul><ul><li>Integrated with LinkedIn, Twitter, YouTube channel </li></ul><ul><li>Twitter Lists will give us ability to segment audiences </li></ul>
  7. 7. SignalShare <ul><li>Totally new service: mobile event Wi-Fi </li></ul><ul><li>Social Media event was the launch </li></ul><ul><li>Blog will drive SEO and majority of web content </li></ul><ul><li>Twitter can drive event traffic and support Live-Fi platform </li></ul>
  8. 8. Social Media Launch <ul><li>SMBF Event catered to tech elite audience </li></ul><ul><li>Wi-Fi proved to be key benefit </li></ul><ul><li>Real-time video streaming, blogging and Twitter traffic </li></ul>
  9. 9. Challenges <ul><li>Hard to sell internally </li></ul><ul><li>ROI measurement </li></ul><ul><li>Ideal for sales but sales people have problems with tools </li></ul><ul><li>Misunderstood technology, hype outshines the value </li></ul><ul><li>Avatars </li></ul>
  10. 10. Integration <ul><li>Use RSS to power sites </li></ul><ul><li>Use Aggregators to collect data </li></ul><ul><li>Consistent User Experience </li></ul><ul><li>Don’t screw up the brand </li></ul>
  11. 11. Value <ul><li>Leads to selling and revenue </li></ul><ul><li>Allows peers to connect and discover new resources, access to leadership </li></ul><ul><li>Feedback </li></ul><ul><li>Online portfolio easier to distribute and consume </li></ul>
  12. 12. More Info <ul><li>http://zen-marketing.blogspot.com </li></ul><ul><li>http:// card.ly /bmcd </li></ul><ul><li>Twitter: @bmcd67 </li></ul><ul><li>Mashable </li></ul><ul><li>Triangle Tweetup </li></ul><ul><li>Social Media Business Forum </li></ul><ul><li>Social Media Club </li></ul><ul><li>Triangle AMA, TIMA </li></ul>
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