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Creating a Digital Command Center #DMFB14
 

Creating a Digital Command Center #DMFB14

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Creating a Digital Marketing and Media Command Center presentation for the Digital Marketing For Business Conference 2014, Raleigh NC May 7, 2014

Creating a Digital Marketing and Media Command Center presentation for the Digital Marketing For Business Conference 2014, Raleigh NC May 7, 2014

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    Creating a Digital Command Center #DMFB14 Creating a Digital Command Center #DMFB14 Presentation Transcript

    • Creating A Digital Media Command Center Brian McDonald | @bmcd67
    • • Increase productivity • Engage your audience • Standardize reporting • Monitor competitors • Make your boss happy! Why?
    • The Funnel
    • Don’t Get Kahn-ed
    • What you will learn • Develop a monitoring station using Search query results (Google, Bing, Twitter) Blog RSS feeds • Create triggers to track outbound email, social and other digital communications into a Google calendar • Integrate tracking calendar with Editorial Content calendar and share with a team • Share the results with your team via Dashboards
    • Data Types Infrastructure Performance Content KPIs
    • Step 1 Monitoring Station • Key phrase searches • Hashtags • Thought leaders • Communities • Competitor sites • Social accounts • Anything you can put in a RSS feed!
    • Why Monitor? • Acquire Customer Knowledge • Gain Competitive Advantage • Monitor Business Influencers • See what your community is talking about!
    • Real Time Search
    • You’re gonna need a bigger boat!
    • Netvibes
    • Daily Digital Diet
    • Curate and Share
    • Scheduling
    • Hootsuite Syndicator
    • Step 2. Triggers and Bots
    • Feed into Editorial Calendar Results Planned
    • Step 3. Share your Results
    • Shareable Dashboards
    • Dashboards • Start with KPIs • Keep it simple, easy to understand metrics • Review with team, get feedback and modify
    • Questions?