Creating a Digital Command Center #DMFB14

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Creating a Digital Marketing and Media Command Center presentation for the Digital Marketing For Business Conference 2014, Raleigh NC May 7, 2014

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Creating a Digital Command Center #DMFB14

  1. 1. Creating A Digital Media Command Center Brian McDonald | @bmcd67
  2. 2. • Increase productivity • Engage your audience • Standardize reporting • Monitor competitors • Make your boss happy! Why?
  3. 3. The Funnel
  4. 4. Don’t Get Kahn-ed
  5. 5. What you will learn • Develop a monitoring station using Search query results (Google, Bing, Twitter) Blog RSS feeds • Create triggers to track outbound email, social and other digital communications into a Google calendar • Integrate tracking calendar with Editorial Content calendar and share with a team • Share the results with your team via Dashboards
  6. 6. Data Types Infrastructure Performance Content KPIs
  7. 7. Step 1 Monitoring Station • Key phrase searches • Hashtags • Thought leaders • Communities • Competitor sites • Social accounts • Anything you can put in a RSS feed!
  8. 8. Why Monitor? • Acquire Customer Knowledge • Gain Competitive Advantage • Monitor Business Influencers • See what your community is talking about!
  9. 9. Real Time Search
  10. 10. You’re gonna need a bigger boat!
  11. 11. Netvibes
  12. 12. Daily Digital Diet
  13. 13. Curate and Share
  14. 14. Scheduling
  15. 15. Hootsuite Syndicator
  16. 16. Step 2. Triggers and Bots
  17. 17. Feed into Editorial Calendar Results Planned
  18. 18. Step 3. Share your Results
  19. 19. Shareable Dashboards
  20. 20. Dashboards • Start with KPIs • Keep it simple, easy to understand metrics • Review with team, get feedback and modify
  21. 21. Questions?

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