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Social Networking in Ireland - an Amrach report August2010
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Social Networking in Ireland - an Amrach report August2010

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An excellent report from Amarach Research (www.amarach.com) on Facebook, Linkedin and Bebo usage in Ireland.

An excellent report from Amarach Research (www.amarach.com) on Facebook, Linkedin and Bebo usage in Ireland.

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  • 1. 1 Social Networking in Ireland Amárach Research August 2010 © Amárach Research
  • 2. 2 B. Research Methodology Quantitative Methodology 850 Online Interviews 16+ year olds nationally representative sample Data collection conducted in July 2010.
  • 3. 3 Social Communities (Base: 850 Sample Online Irish Adults 16+) % % % % 15% 9% Members of 70%  Average length of 1.8 yrs 3.5 yrs 1.8 yrs time as a member  Average time spend on: – Weekday 1.6 hours 1.4 hours 1.9 hours – Weekend day 1.7 hours 1.3 hours 0.6 hours 26% were members of none of these.
  • 4. 4 Member Profiles (Base: 850 Sample Online Irish Adults 16+) 90% 79% 80% LinkedIn is predominantly male, over 35 and ABC1 70% 59% 60% 56% 52%51% 52% 48%49% 48% 50% 47% 44% 41% 40% 35% 30% 26% 25% 25% 25% 21% 21% 21% 19% 20% 14% 12% 13% 11% 10% 6% 0% 0% Male Female 16-24 25-34 35-44 45-54 55+ ABC1 C2DE Facebook Bebo LinkedIn %ages within each category (gender, age, class) add to 100%
  • 5. 5 Activities – Facebook & Bebo (Base: All members) % % Stay in touch with friends that 79 Make new friends 27 you rarely see in person Post comments on your friends 56 Post information about yourself 23 page Look at other peoples Look at other peoples (total (friends/acquaintances) 56 strangers) pictures 15 pictures Stay in touch with friends that Visit other peoples (total you see a lot 55 strangers) network sites 12 Organise dates with Post photographs 51 friends/acquaintances 12 Visit other peoples (friends/acquaintances) 48 Flirt with someone 8 networking sites Post comments on strangers Play games 34 pages 3 Make plans with your friends 32 Create quizzes 3
  • 6. 6 Activities – Linked In (Base: All members) % Look up new contacts 59 Stay in touch with old colleagues/friends/current contacts 50 Browse for possible jobs 49 Update my work/project status 45 Browse contacts status updates 33 Browse for possible people to hire 10
  • 7. To find out more about our research and services contact: Amárach Research 11 Kingswood Business Centre Citywest Business Campus Dublin 24 T. (01) 410 5200 E: gerard.oneill@amarach.com W: www.amarach.com
  • 8. Recovery 2.0