What to Test?! The Conversion Game Show
by Brian Massey on Mar 11, 2009
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If you know anything about your customers, you can profile them and make better decisions about what to test on your Web site to increase conversions to leads and sales. This "game show" showed that au...
If you know anything about your customers, you can profile them and make better decisions about what to test on your Web site to increase conversions to leads and sales. This "game show" showed that audience members could make good decisions even if they weren't Conversion Scientists. Presented at Pub Con South 2009 for the Conversion Testing And Optimization Panel with Bill Leake and Taylor Pratt.
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