SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Taking A Pulse '09 by Sterling Brands

by Conversion Scientist™ at Conversion Sciences on Feb 27, 2009

  • 3,467 views

“The next consumer revolution has begun,” states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design ...

“The next consumer revolution has begun,” states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.

Ms. Hendon highlights the following trends:

1. for consumers, it’s re-evaluation time
2. brandicide – a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism – now on steroids
5. make it in america…but make it great
6. at-home incubating – it’s all the rage
7. local – the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality

Statistics

Views

Total Views
3,467
Views on SlideShare
3,459
Embed Views
8

Actions

Likes
2
Downloads
168
Comments
0

4 Embeds 8

http://www.slideshare.net 3
http://extendedopis.blogspot.com 3
http://www.plaxo.com 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Taking A Pulse '09 by Sterling Brands Taking A Pulse '09 by Sterling Brands Presentation Transcript