Landing Page Critique-Email Traffic

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When servicing "cold" email traffic, what does a landing page have to do to be effective. This is a critique of Stress Free School Supplies landing page. See a detailed review on <a>The Conversion …

When servicing "cold" email traffic, what does a landing page have to do to be effective. This is a critique of Stress Free School Supplies landing page. See a detailed review on <a>The Conversion Scientist Blog</a>.

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  • 1. Landing Page Critique Conversion Sciences Catherine Crim (888) 961-6604 www.ConversionSciences.com For a detailed review, visit http://conversci.com/schoolsupplies
  • 2. Shrink size to allow more info above fold Match Offer to Audience Move bullets into one line. Shown to increase readability and will give room for form above fold For a detailed review, visit http://conversci.com/schoolsupplies
  • 3. Move Button and Consider Different Call To Action Copy on Button Move these to less Prime Place This is good messaging! For a detailed review, visit http://conversci.com/schoolsupplies
  • 4. Testimonials are getting lost in the cosmos of pretty colors Fill Out The Form Get Contacted About Supplies Lists Have School Supplies Taken Care of! Instead of this picture a graphic depicting the process would be more effective For a detailed review, visit http://conversci.com/schoolsupplies
  • 5. For a detailed review, visit http://conversci.com/schoolsupplies
  • 6. For a detailed review, visit http://conversci.com/schoolsupplies
  • 7. Free Short Course www.ConversionScientist.com Subscribe Online Earn Points for Reading Earn a Free Review of Your Website