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Killing Brad Pitt: Define and Understand Your Visitors
 

Killing Brad Pitt: Define and Understand Your Visitors

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Any great search marketing effort begins with some idea of who you will be attracting to your site. ...

Any great search marketing effort begins with some idea of who you will be attracting to your site.

Duh.

At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.

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  • Why demographic segments fail us.
  • Consumer/eCommerceVisitor Action: PurchaseSource of Visitors: Advertising, RepeatContent: Solving Specific ProblemPurchase Cycle: Spontaneous/ShortProduct: Independent of Web Site
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Killing Brad Pitt: Define and Understand Your Visitors Killing Brad Pitt: Define and Understand Your Visitors Presentation Transcript