Identifying Your Key Conversion Strategies-RISEAustin 09

Where do you Start? Image: Dave McClure, www.500hats.com

The Sales Funnel Applied to Your Site.

The questions we should ask ourselves about our visitors .

Which of five basic Web site patterns apply to you.

Which Web strategies will make you successful.

Search Analytics Personas

Prospects become aware of your offering as a solution to a class of problem Prospects explore your offering as a solution to their problem. Prospects select your offering as a solution to their problem.

What do you want your visitors to accomplish ?
Why are your visitors visiting?
What do your visitors want to see ?
How do your visitors want to take action ?
How will your visitor use what you offer?
Get out a piece of paper and …

Buy Read Contact You

Your Sales Channel Marketing including Search and Social Marketing Word Word of Mouth Repeat Customers

Offline Online

Spontaneous Purchase Considered Purchase

About Solving Problems User Generated About You About Your Products

Pattern Action Source Content Purchase Used Brochure/Sales Support Read Contact Sales Channel About Me About Product Considered Spontaneous Offline, Online Information Portal/Thought Leadership Read Buy Marketing Solve Problem Spontaneous Online Consumer/ eCommerce Buy Marketing Word of Mouth Repeaters Solve Problem Spontaneous Offline Considered Purchase Read Contact Marketing Sales Channel Solve Problem Considered Offline, Online Site as a Service Read Buy Marketing Word of Mouth Repeaters Solve Problem Considered Spontaneous Online

Prospects can spend weeks or months considering your solution and securing budget to purchase it.

Design Home Page Contact Info

Home Page Navigation Invitations/ Social Features

Category Navigation Product Pages Shopping Cart

House List Email Home Page Landing Pages

User Email Demo or Trial Purchase Process

Pattern Awareness Consideration Action Brochure/Sales Support Design Home Page Contact Information Portal/Thought Leadership Home Page Navigation Invitations/Social Consumer/ eCommerce Product Pages Category Navigation Transaction Considered Purchase Home Page House List Email Landing Pages Site as a Service Demo/Trial User Email Transaction

Blog Article Whitepaper Report Seminar Podcast Workshop Video Webinar Free Consultation News User-generated Demo Email Notifications Product Descriptions Sweepstakes Weekly Specials Discounts Questionnaire Pictures Stories

What questions to ask Your unique Web pattern The three strategies you should to focus on How your to generate content for your strategies

On the Web Blog: www.ConversionScientist.com On Facebook Fan Page: Web Strategies for Businesses http://www.facebook.com/pages/Austin-Texas/Web-Strategies-for-Businesses/ By Email [email_address] Twitter www.twitter.com/bmassey LinkedIn www.linkedin.com/in/bmassey By Phone Brian: 512.961.6604

Who you are Am I in the right place to solve my problem? Navigation/Search/Login I didn’t find anything of interest in the body of the page. Give me some other options You are in the right place. Here’s what you can do on this site to help solve your problem. Advertisements for other content on my site.

Company Info Show the product Why You really should take action. This is exactly and specifically what you were looking for when you clicked through to this page. How do I take action to get what I want? Testimonial, supporting information. I look here when I don’t see what I want in the body. Get It

Austin-based http://www.email-marketing-reports.com/services/ For a complete list:

Future Now: http://www.futurenowinc.com
Conversion, analytics, copywriting and more
Brian Massey’s Bookmarks on Diigo.com
Online Conversion: http://groups.diigo.com/groups/conversci

Identifying Your Key Conversion Strategies-RISEAustin 09

by Brian Massey on Mar 04, 2009

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Identifying Your Key Conversion Strategies-RISEAustin 09 — Webinar Transcript