What is Your Social Conversion Rate? Brian Massey Innotech PDX
by Brian Massey on Apr 25, 2009
- 4,787 views
In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and e...
In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion."
When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers.
Brian Massey of Conversion Sciences tackles this issue to teach you:
· How to measure social conversion rates
· Which strategies can be used to generate social conversions
· The best practices for increasing social conversion rates
· Where to invest for social media ROI
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