What is Your
Social Conversion Rate?
Brian Massey, Conversion Sciences
brian@ConversionScientistcom
with Dave Evans
Dave.Evans@digital-voodoo.com

It isn’t any longer.
http://www.sxc.hu/profile/barunpatro

Paid Media Earned Media
Impressions Return Visits Add to Cart Help Visits NP Score Friends
Predictive
RSS Subscribes Bookmarks Coupons Service Calls Surveys Follows
Metrics
Searches Key Page Visits Support Forums Buzz Authority
Searches Comments Search Rank
Ratings Favorites
Reviews Bookmarks
Unique Visits Downloads Purchases Unique Logins Renewals No. Comments
Definitive
Click -thru Leads Subscriptions Renewals Upgrades No. Reviews
Metrics
Pageviews Attendees Renewals Reg. Cards Up-sells No. Ratings
Contest Entries RSS Subs Upgrades Returns Add-on Purch Link backs
Newsletter Circ. Up-sells Affinity Membership Shares
Calls Add-on Purchases Returns Discount Codes
Compare Bookmarks Invitations
Chats Loyalty Programs User Group Membership

Photo courtesy http://www.sxc.hu/profile/dinny

Do something well and connect THROUGH someone
Photo courtesy http://www.sxc.hu/profile/lusi

Photo Courtesy http://www.sxc.hu/profile/fishmonk

Photo Courtesy http://www.sxc.hu/profile/Abyla

Someone becomes aware of the problems your company solves.
Photo courtesy http://www.sxc.hu/profile/bigevil600

Predictive Impressions
RSS Subscribes
Searches
Definitive Unique Visits
Click -thrus
Pageviews
Contest Entries
Bounce Rate

The process of developing a preference for what you provide.
Photo courtesy http://www.sxc.hu/profile/sundstrom

Predictive Return Visits
Bookmarks
Key Page Visits
Searches
Time on Site
Definitive Downloads Newsletter Circ.
Leads Calls
Attendees Compare
RSS Subscribes Chats

Photo courtesy http://www.sxc.hu/profile/vlastka

Predictive Add to Cart
Coupons
Definitive Purchases Up-sells
Subscriptions Add-on
Renewals Purchases
Upgrades

Trying to use Blogs, Facebook, Twitter to Build Awareness

They gotta use it if they're gonna talk about it.
Photo courtesy http://www.sxc.hu/profile/intuitives

Predictive Help Visits
Service Calls
Support Forum Visits
Definitive Unique Logins
Renewals
Registration Cards
Returns

Help customers form an opinion of what you offer.
Photo courtesy http://www.sxc.hu/profile/kikashi

Predictive NP Score Comments
Surveys Ratings
Buzz Reviews
Definitive Renewals Affinity Membership
Upgrades Returns
Up-sells Bookmarks
Add-on Purchases

Give your customers ways to talk about you.
Photo courtesy http://www.sxc.hu/profile/nem_youth

Predictive Friends Rank
Follows Favorites
Authority Bookmar
Search ks
Definitive No. Comments Discount Codes
No. Reviews Invitations
No. Ratings User Group
Link backs Membership
Shares

Social Landing Pages: Blogs
Information to enhance Use

Social Landing Pages: Blogs
Information to enhance Use
User commentary to influence Opinion

Social Landing Pages: Blogs
Information to enhance Use
User commentary to influence Opinion
Calls to Action to generate Talk

Other Social Landing Pages
Help Pages

Other Social Landing Pages
Forums
Help Pages

Other Social Landing Pages
Help Pages
Forums
Microblogs

Other Social Landing Pages
Help Pages
Forums
Microblogs
Affinity Groups

Other Social Landing Pages
Help Pages
Forums
Microblogs
Affinity Groups
Bacn

The Conversion Scientist
Blog
www.conversionscientist.com
Email:
brian@conversionscientist.com
Twitter:
bmassey
LinkedIn:
brian.massey.name/LinkedIn
Facebook:
brian.massey.name/Facebook
Social Media
Marketing: An
Hour a Day
by David Evans
Available from
my blog.