In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion."
When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers.
Brian Massey of Conversion Sciences tackles this issue to teach you:
· How to measure social conversion rates
· Which strategies can be used to generate social conversions
· The best practices for increasing social conversion rates
· Where to invest for social media ROI