Social Media BusinessFrom the Inside-Out.Charlie PownallBurson-Marsteller                    September 6, 2011            ...
Some social media successes…
But many organisations arestruggling
Consumers don’t like beingpreached atRequires a sustained approach
Unclear how to measure valueDon’t have the resourcesor skills
Anxious about losing ‘control’
Yet, 73% of companyexecutives reckon social willfundamentally change howbusiness gets done
Being social demands adifferent mindsetIt’s about being trulycustomer-centric
Multiplicity of touchpoints
And voices
Impact the wholeorganisation
Few firms are set up for this
It’s about the product
Understanding the customer
Internal co-ordination& co-operation
How fit are you?
Leadership
Culture & values  Valuing & recognising innovation  Collaboration across units & locations  Hierarchical
Managing risk  Reputational  Operational  Financial
Governance  A thick manual, or  “Be yourself and don’t be stupid”
Ownership
Organisational modelCentralised
Decentralised
Hub & spoke
Honeycomb
Approach to transparency  Data  IP  Communications
How well connected areyour people?
What/who influencesthem?
Tools, technologies & skills    For listening    For engaging and responding    For managing relationships    For mana...
Thank you.Charlie PownallBurson-Marsteller@cpownall
Upcoming SlideShare
Loading in...5
×

social business from the inside-out

1,581

Published on

How businesses can 'socialize' from the inside out.

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,581
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
56
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

social business from the inside-out

  1. 1. Social Media BusinessFrom the Inside-Out.Charlie PownallBurson-Marsteller September 6, 2011 Kota Kinabalu
  2. 2. Some social media successes…
  3. 3. But many organisations arestruggling
  4. 4. Consumers don’t like beingpreached atRequires a sustained approach
  5. 5. Unclear how to measure valueDon’t have the resourcesor skills
  6. 6. Anxious about losing ‘control’
  7. 7. Yet, 73% of companyexecutives reckon social willfundamentally change howbusiness gets done
  8. 8. Being social demands adifferent mindsetIt’s about being trulycustomer-centric
  9. 9. Multiplicity of touchpoints
  10. 10. And voices
  11. 11. Impact the wholeorganisation
  12. 12. Few firms are set up for this
  13. 13. It’s about the product
  14. 14. Understanding the customer
  15. 15. Internal co-ordination& co-operation
  16. 16. How fit are you?
  17. 17. Leadership
  18. 18. Culture & values  Valuing & recognising innovation  Collaboration across units & locations  Hierarchical
  19. 19. Managing risk  Reputational  Operational  Financial
  20. 20. Governance  A thick manual, or  “Be yourself and don’t be stupid”
  21. 21. Ownership
  22. 22. Organisational modelCentralised
  23. 23. Decentralised
  24. 24. Hub & spoke
  25. 25. Honeycomb
  26. 26. Approach to transparency  Data  IP  Communications
  27. 27. How well connected areyour people?
  28. 28. What/who influencesthem?
  29. 29. Tools, technologies & skills  For listening  For engaging and responding  For managing relationships  For managing channels  For facilitating sales  For tracking performance
  30. 30. Thank you.Charlie PownallBurson-Marsteller@cpownall
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×