Your SlideShare is downloading. ×
  • Like
social business from the inside-out
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

social business from the inside-out

  • 1,445 views
Published

How businesses can 'socialize' from the inside out.

How businesses can 'socialize' from the inside out.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,445
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
55
Comments
0
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media BusinessFrom the Inside-Out.Charlie PownallBurson-Marsteller September 6, 2011 Kota Kinabalu
  • 2. Some social media successes…
  • 3. But many organisations arestruggling
  • 4. Consumers don’t like beingpreached atRequires a sustained approach
  • 5. Unclear how to measure valueDon’t have the resourcesor skills
  • 6. Anxious about losing ‘control’
  • 7. Yet, 73% of companyexecutives reckon social willfundamentally change howbusiness gets done
  • 8. Being social demands adifferent mindsetIt’s about being trulycustomer-centric
  • 9. Multiplicity of touchpoints
  • 10. And voices
  • 11. Impact the wholeorganisation
  • 12. Few firms are set up for this
  • 13. It’s about the product
  • 14. Understanding the customer
  • 15. Internal co-ordination& co-operation
  • 16. How fit are you?
  • 17. Leadership
  • 18. Culture & values  Valuing & recognising innovation  Collaboration across units & locations  Hierarchical
  • 19. Managing risk  Reputational  Operational  Financial
  • 20. Governance  A thick manual, or  “Be yourself and don’t be stupid”
  • 21. Ownership
  • 22. Organisational modelCentralised
  • 23. Decentralised
  • 24. Hub & spoke
  • 25. Honeycomb
  • 26. Approach to transparency  Data  IP  Communications
  • 27. How well connected areyour people?
  • 28. What/who influencesthem?
  • 29. Tools, technologies & skills  For listening  For engaging and responding  For managing relationships  For managing channels  For facilitating sales  For tracking performance
  • 30. Thank you.Charlie PownallBurson-Marsteller@cpownall