How to Effectively Manage Your Online Reputation

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Presentation by Lead Digital Strategist Charlie Pownall outlining six trends and ten key behaviours affecting online reputation management

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How to Effectively Manage Your Online Reputation

  1. 1. How Effectively To Manage Your (Online) Reputation Charlie Pownall Singapore - August 24, 2010
  2. 2. What we’re covering • • •
  3. 3. CHANGING ENVIRONMENT
  4. 4. 6 trends re-shaping issues & reputation mgmt
  5. 5. Corporate Achilles’ Heels
  6. 6. Role of the Internet
  7. 7. TEN PRINCIPLES OF (ONLINE) ISSUES MANAGEMENT
  8. 8. #
  9. 9. #
  10. 10. NEXT STEPS
  11. 11. Next steps ―
  12. 12. Thank you. Talk to B-M online: http://www.burson-marsteller.asia All copyright, know-how and any other intellectual property rights to any techniques, principles, processes, applications, models, data, drawings, reports, methodologies, software, concepts, strategies or otherwise already owned by Burson-Marsteller (BM), or made available to BM by a third party, which form part of this document or any other works or services performed by BM, its representatives or authorised persons, remains the property of BM at all times, and no right, title, interest in or to BM’s Intellectual Property shall be assigned to or vested in any other party. BM reserves the right to seek compensation and damages for any breaches of its Intellectual Property rights by any party.

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