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Global business decision-makers expect more
                        Corporate Communications Crises in Asia-Pacific
                        than ever before this year… they think:




                                          Digital drives reputation during crisis




                                          Next potential crisis is less than 12 months away




                                          Social media makes crisis challenging




                                          Difficult to know who online influencers are




                                          Digital and social media makes recovery easier




                                          Potential crisis will take place online



                                          Only half have a crisis plan




 Results shown are from Burson-Marsteller’s
 Reputation in the Cloud Era:
 Digital Crisis Communications Study.



Burson-Marsteller | Asia-Pacific | Evidence-Based Communications

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Digital Crisis Communications INFOGRAPHIC - Asia-Pacific Zaheer Nooruddin

  • 1. Global business decision-makers expect more Corporate Communications Crises in Asia-Pacific than ever before this year… they think: Digital drives reputation during crisis Next potential crisis is less than 12 months away Social media makes crisis challenging Difficult to know who online influencers are Digital and social media makes recovery easier Potential crisis will take place online Only half have a crisis plan Results shown are from Burson-Marsteller’s Reputation in the Cloud Era: Digital Crisis Communications Study. Burson-Marsteller | Asia-Pacific | Evidence-Based Communications