• Save
Corporate Reputation and Risk Management
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Corporate Reputation and Risk Management

  • 3,122 views
Uploaded on

Presentation by Brian Cronkhite, Managing Director of Burson-Marsteller's Corporate Practice for Greater China to the Conference Board's 21st Century Leadership executive roundtable on Risk......

Presentation by Brian Cronkhite, Managing Director of Burson-Marsteller's Corporate Practice for Greater China to the Conference Board's 21st Century Leadership executive roundtable on Risk Management and Communication in Times of Crisis and Uncertainty, held on August 5 in Shanghai.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
3,122
On Slideshare
3,100
From Embeds
22
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
2
Likes
2

Embeds 22

http://gloriaenletras.blogspot.com 21
http://gloriaenletras.blogspot.mx 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Corporate Reputation & Risk Management Brian Cronkhite – August 4, 2010
  • 2. “A good name is better than riches.” -- Don Quixote
  • 3. Reputation is shaped by perceptions • They are formed by what people know, see, hear, read and experience • They determine how people think and feel — and, therefore, how they behave • Perception = reality What do you see?
  • 4. Reputation is shaped by perceptions • They are formed by what people know, see, hear, read and experience • They determine how people think and feel — and, therefore, how they behave • Perception = reality What do you see?
  • 5. Reputation is shaped by perceptions • They are formed by what people know, see, hear, read and experience • They determine how people think and feel — and, therefore, how they behave • Perception = reality What do you see?
  • 6. A good reputation is forged over…
  • 7. And a consistent, complex web of interactions…
  • 8. When reputation is good… Recommended as a place to work Give the benefit of the doubt Recommend as JV Partner Recommend stock Pay more for products / services
  • 9. When reputation is bad…
  • 10. “It takes 20 years to build a reputation and five minutes to ruin it.” -- Warren Buffet
  • 11. A CHANGING ENVIRONMENT
  • 12. 6 communications trends re-shaping the RM equation
  • 13. #1 Professionalism - of NGOs, Activists
  • 14. #2 Transparency
  • 15. #3 Accountability
  • 16. #4 Dialogue
  • 17. #5 Alignment
  • 18. #6 Speed
  • 19. ‘ ’
  • 20.
  • 21. What role should communications play in RM? 1. Corporate 2. Corporate sensor conscience – identifies and – contributes and assesses participates in stakeholder the decision- sentiment making process 3. Corporate 4. Corporate communicator monitor – speaks for the – ensures corporation in a company is truthful, timely delivering on manner its promises Source: Harold Burson’s view on the role of Corp Communicator
  • 22. Discussion
  • 23. Brian Cronkhite Talk to B-M online: Managing Director, Corporate Practice, Greater China T: 86 21 5403 6950 http://www.burson-marsteller.asia brian.cronkhite@bm.com