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China Digital Map INFOGRAPHIC (EN) - Zaheer Noorudidin D/BM
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China Digital Map INFOGRAPHIC (EN) - Zaheer Noorudidin D/BM

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The dynamic digital and social media landscape in China by Zaheer Nooruddin

The dynamic digital and social media landscape in China by Zaheer Nooruddin

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  • 1. 41% of time online Share spent on Weibo and SNSD/BM l Burson-Marsteller’s integrated digital and social media 32 hours per month Discuss Connect spent online, more than any other media, including TV Weibo SNS Play BBS Entertain 23% of time online Gaming Video spent watching video China Trade Check In Digital E-Shop D/BM Mobile internet access is Mobile 2011 dominated by Gaming, Email 10% of time online spent on e- and Video. 910M mobile users commerce; Taobao leads withinfluencer practice 88% of C2C and 48% of B2C and 318M mobile internet users Popln: 500M market share Dating Learn News Meet 385M users of IM in China, 2nd in application popularity, only to Search Wiki IM Search Educate Chat Search is the most dominant means of Locate finding information about people, products and brands D/BM l Listen Identify Mobilize Source: GroupM Sept 2011 Digital Media Report, CNNIC July 2011 Report

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