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Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011- Summary Presentation

by on Oct 25, 2011

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This presentation accompanies the Burson-Marsteller Asia-Pacific Corporate Social Media 2011. The study assesses corporate marketing and communications activity on top social media channels by 120 of ...

This presentation accompanies the Burson-Marsteller Asia-Pacific Corporate Social Media 2011. The study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.

Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.

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  • AngelinaOng AngelinaOng Good study with interesting insights. Surprised to note that Twitter is the predominant social media platform and not FB; and that telcos, not FMCG companies, are the most active users of social media. Good base and intell to develop communications strategies, moving forward 2 years ago
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