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B-M A-P Social Media Study 2010

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Burson-Marsteller report on the use of top social media platforms by Asia's leading companies (as listed in the Wall Street Journal's Asia 200 Index), across Asia-Pacific, specifically their use of …

Burson-Marsteller report on the use of top social media platforms by Asia's leading companies (as listed in the Wall Street Journal's Asia 200 Index), across Asia-Pacific, specifically their use of social networks, corporate blogs, microblogs and video sharing channels for global and domestic corporate marketing and communications.

Published in: Business, Technology

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  • 1. HOW ASIAN COMPANIES ARE ENGAGING STAKEHOLDERS ONLINE October 2010
  • 2. Asian companies Fortune 100 global companies
  • 3. Average Number of Responses to Fans Social Media AUS CN HK IND INDO JAP MSIA PHIL SGP KOR TW THAI Chanels Microblogs 28 18 4 7 121 0 0 0 0 637 0 5 Social 50 0 3 2 9 0 26 2 1458 15 0 25 Networks
  • 4. .