B-M A-P Social Media Study 2010

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Burson-Marsteller report on the use of top social media platforms by Asia's leading companies (as listed in the Wall Street Journal's Asia 200 Index), across Asia-Pacific, specifically their use of social networks, corporate blogs, microblogs and video sharing channels for global and domestic corporate marketing and communications.

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B-M A-P Social Media Study 2010

  1. 1. HOW ASIAN COMPANIES ARE ENGAGING STAKEHOLDERS ONLINE October 2010
  2. 2. Asian companies Fortune 100 global companies
  3. 3. Average Number of Responses to Fans Social Media AUS CN HK IND INDO JAP MSIA PHIL SGP KOR TW THAI Chanels Microblogs 28 18 4 7 121 0 0 0 0 637 0 5 Social 50 0 3 2 9 0 26 2 1458 15 0 25 Networks
  4. 4. .
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