Campfire Strategies Overview

Campfire Strategies
Growth. Innovation. Authenticity

Where are you going?

Do you know?
And…can you tell your market, customers and partners…
Who you are?
What you stand for?
What value you offer to the market?
And, why anyone should care?
How will you tell that story?

We Would Like to Help You
- Change direction
- Innovate
- Grow
- Tell your story

Our Raison d’ Etre
Campfire Strategiesis a business innovation advisory firm that assists organizations in identifying undefined and unserved market opportunities, designing business models to exploit those opportunities, developing growth and innovation strategies to capture the market space, and creating marketing programs that articulate the unique value of the enterprise.

Let Them Know Why You Are Different
Tell Your Story

Why We Are Different
We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees.
And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.

A Method to Our Madness

White Space Exploration | Defining New Markets
White space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces.
Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees.
Arthur Schopenhauer

Business Model Design | Designing the Organization
STRATEGY
Business models represent the structure within which organizations create, deliver, and capture value in the market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business.
BUSINESS MODEL
ORGANIZATION
TECHNOLOGY

Innovation is a journey, not a destination.

Growth Strategy and Innovation | Developing Your Markets
Explore white space
Enumerate issues, challenges and opportunities
Analyze existing and emerging competitive landscapes
Select most prospective new opportunities
Define critical skills and resources for exploitation
Develop new business model alternatives
Assess opportunities against extended enterprise capabilities
Focus resources on new opportunities
Adapt current operating model
Develop and promote new market narrative
Invest in channel development

Marketing Strategy | Articulating Your Value
A successful marketing strategy must enable an organization to align finite resources with higher potential market opportunities to maximize return on investment while remaining adaptable to changing market dynamics.
Enterprise
Business
Model

Capabilities
Strategy
Corporate and Business Strategy
Business Model Analysis and Design
Market Development Strategy
New Market Entry Strategy
Trend/Driver Analysis and Impact Assessment
Business Plan Development

Capabilities
Innovation
"White Space" Exploration
Emerging Market Identification
Innovation Strategy
Ecosystem Design
Product/Service Ideation

Capabilities
Marketing
Market Research and Competitive Analysis
Digital and Social Media Marketing
Integrated Marketing Planning
Go-to-Market Strategy
Value-Based Marketing
Strategic Segmentation

Capabilities
Speaking
Business Model Innovation
Strategic Segmentation
Authenticity and Storytelling
Emerging Trends Overview
"White Space" Exploration
The New Marketing Model
Crowdsourcing and Open Innovation

Take A Deeper Dive
http://nonlinearthinking.typepad.com/
http://www.campfirestrategies.com/

Campfire Strategies
We help your reach exceed your grasp.

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Campfire Strategies Overview

by Bill Martin on Jan 24, 2011

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Campfire Strategies Overview — Presentation Transcript