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Campfire Strategies Overview
 

Campfire Strategies Overview

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Overview presentation for business innovation advisory firm Campfire Strategies

Overview presentation for business innovation advisory firm Campfire Strategies

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    Campfire Strategies Overview Campfire Strategies Overview Presentation Transcript

    • Campfire Strategies
      Growth. Innovation. Authenticity
    • Where are you going?
    • Do you know?
      And…can you tell your market, customers and partners…
      Who you are?
      What you stand for?
      What value you offer to the market?
      And, why anyone should care?
      How will you tell that story?
    • We Would Like to Help You
      - Change direction
      - Innovate
      - Grow
      - Tell your story
    • Our Raison d’ Etre
      Campfire Strategiesis a business innovation advisory firm that assists organizations in identifying undefined and unserved market opportunities, designing business models to exploit those opportunities, developing growth and innovation strategies to capture the market space, and creating marketing programs that articulate the unique value of the enterprise.
    • Let Them Know Why You Are Different
      Tell Your Story
    • Why We Are Different
      We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees.
      And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.
    • A Method to Our Madness
    • White Space Exploration | Defining New Markets
      White space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces.
      Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees.
      Arthur Schopenhauer
    • Business Model Design | Designing the Organization
      STRATEGY
      Business models represent the structure within which organizations create, deliver, and capture value in the market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business.
      BUSINESS MODEL
      ORGANIZATION
      TECHNOLOGY
    • Innovation is a journey, not a destination.
    • Growth Strategy and Innovation | Developing Your Markets
      • Explore white space
      • Enumerate issues, challenges and opportunities
      • Analyze existing and emerging competitive landscapes
      • Select most prospective new opportunities
      • Define critical skills and resources for exploitation
      • Develop new business model alternatives
      • Assess opportunities against extended enterprise capabilities
      • Focus resources on new opportunities
      • Adapt current operating model
      • Develop and promote new market narrative
      • Invest in channel development
    • Marketing Strategy | Articulating Your Value
      A successful marketing strategy must enable an organization to align finite resources with higher potential market opportunities to maximize return on investment while remaining adaptable to changing market dynamics.
      Enterprise
      Business
      Model
    • Capabilities
      Strategy
      Corporate and Business Strategy
      Business Model Analysis and Design
      Market Development Strategy
      New Market Entry Strategy
      Trend/Driver Analysis and Impact Assessment
      Business Plan Development
    • Capabilities
      Innovation
      "White Space" Exploration
      Emerging Market Identification
      Innovation Strategy
      Ecosystem Design
      Product/Service Ideation
    • Capabilities
      Marketing
      Market Research and Competitive Analysis
      Digital and Social Media Marketing
      Integrated Marketing Planning
      Go-to-Market Strategy
      Value-Based Marketing
      Strategic Segmentation
    • Capabilities
      Speaking
      Business Model Innovation
      Strategic Segmentation
      Authenticity and Storytelling
      Emerging Trends Overview
      "White Space" Exploration
      The New Marketing Model
      Crowdsourcing and Open Innovation
    • Take A Deeper Dive
      http://nonlinearthinking.typepad.com/
      http://www.campfirestrategies.com/
    • Campfire Strategies
      We help your reach exceed your grasp.