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ZuMu Presentation

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  • 1. Cottam KugelManoshMartinez zu-mu
  • 2. trends Information from general magazines can be found anywhere Niche magazines have enormous potential
  • 3. Hollywood Japanese Fashion Storesjapan Children’s Cartoons and Toys Television Anime Sushi Iron Chef Study Abroad
  • 4. A glimpse at how Japanis shaping technology, art, business and more in America zu-mu
  • 5. Mass zu-muInformative Entertaining NYLON Niche
  • 6. technology business architecturecontent gaming food daily life innovation fashion
  • 7. delivery
  • 8. $39 subscription - all 4 issues and online$9 single newsstand issue$19 rich online content only
  • 9. Yuppies and Yuppie Families
  • 10. First hand look at a culture of reinventionwhy? Rich, detailed photos and great storytelling New, up-to-date topics every issue Aggregated look into an innovative culture Feeds into their worldly curiosity
  • 11. zu-muHow can we get them to pick up the first copy of ?
  • 12. promotion
  • 13. zu-mu April 2009 May 2009 June 2009 July 2009 Aug 2009 Sept 2009 launch plan Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Business PlanDevelopment / Staff up Concept Development Prototype Topic Research Q1 Topic Research Prototype Production Test Marketing / Refinement Press / Media Kits / Sampling Launch Q1 Zu-Mu and Website Q1 Niche DMA Distribution Launch Q2
  • 14. Traditional Magazine Model:30% Subscriptions*20% Newstand Sales*40% Advertising** Magazine Publisher’s of America & several Conde Nast Rate Cards The Mu-Zu Model:35% Subscriptions25% Newstand Sales30% Advertising10% Trend Consulting
  • 15. The Target PoolTotal = 15,000,000 (via Simmons) Total customers x Conversion x Assigned New Customers Probability 15,000,000 2% 10% 30,000 15,000,000 3% 40% 180,000 15,000,000 4% 30% 180,000 15,000,000 5% 20% 150,000 Total 540,000 Circulation 250,000
  • 16. The CostsMedium SpendingPrinting 4x/year $4,500,000.00Print R&D $500,000.00Website $2,000,000.00Production Equipment $150,000.00Tokyo Bureau $925,000.00Salaries / Freelancers $1,000,000.00Research & Development $500,000.00Test Marketing $500,000.00Consulting Salaries $200,000.00SF Office + Staff $250,000.00Expenses/Travel $100,000.00Total Spending $10,625,000.00
  • 17. YEAR 1To Break Even... * 33,750/edition Total Units Trend Arm $1,062,500 Newstand $2,125,000 141,667 copies* Subscriptions $3,187,500 81,731 subscriptions Advertising $4,250,000.00
  • 18. YEAR 2 Customer Sales Newsstand Revenue Total Circulation x% x Price TOTAL 250,000 40% $15 $1,500,000 Subscription Revenue Total Circulation x% x Price TOTAL 250,000 60% $39 $5,850,000 Total Customer Revenue $7,350,000
  • 19. YEAR 2 Ad SalesOnline Ad RevenueTotal Viewers / 1000 x CPM x 365 TOTAL 100,000 100 $20 x 365 $730,000 * Wired Magazine sells 40pp. as of 12/08Print Ad RevenueTotal Ads x Price x # of editions TOTAL - 20%Comm.40 pp.* $30,000 4 $3,600,000 $2,880,000 Total Ad Revenue $3,610,000
  • 20. YEAR 2 Trend Consulting GOAL (10% of business): $1,298,000
  • 21. ROI YEAR TWO 10,960,000 - $10,625,000 $10,625,000 x 100 = 3%ROI YEAR TWO + TREND CONSULTING 11,988,000 - $10,625,000 $10,625,000 x 100 = 13%
  • 22. questions?

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