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Cottam  KugelManoshMartinez   zu-mu
trends         Information from general         magazines can be found anywhere         Niche magazines have enormous pote...
Hollywood        Japanese Fashion Storesjapan        Children’s Cartoons and Toys        Television        Anime        Su...
A glimpse at how Japanis shaping technology, art, business               and more in America                              ...
Mass              zu-muInformative                    Entertaining                       NYLON               Niche
technology          business          architecturecontent          gaming          food          daily life          innov...
delivery
$39   subscription - all 4 issues and online$9    single newsstand issue$19   rich online content only
Yuppies and Yuppie Families
First hand look at a culture of reinventionwhy?       Rich, detailed photos and great storytelling       New, up-to-date t...
zu-muHow can we get them to pick up the first copy of         ?
promotion
zu-mu April 2009              May              2009                         June                         2009             ...
Traditional Magazine Model:30% Subscriptions*20% Newstand Sales*40% Advertising** Magazine Publisher’s of America & severa...
The Target PoolTotal = 15,000,000 (via Simmons)  Total customers   x Conversion   x Assigned     New Customers            ...
The CostsMedium                   SpendingPrinting 4x/year         $4,500,000.00Print R&D                $500,000.00Websit...
YEAR 1To Break Even...                              * 33,750/edition                                      Total Units  Tre...
YEAR 2 Customer Sales  Newsstand Revenue  Total Circulation   x%    x Price         TOTAL      250,000         40%    $15 ...
YEAR 2 Ad SalesOnline Ad RevenueTotal Viewers       / 1000         x CPM             x 365           TOTAL 100,000        ...
YEAR 2 Trend Consulting   GOAL (10% of business):   $1,298,000
ROI YEAR TWO   10,960,000 - $10,625,000       $10,625,000                              x 100 =   3%ROI YEAR TWO + TREND CO...
questions?
ZuMu Presentation
ZuMu Presentation
ZuMu Presentation
ZuMu Presentation
ZuMu Presentation
ZuMu Presentation
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Transcript of "ZuMu Presentation"

  1. 1. Cottam KugelManoshMartinez zu-mu
  2. 2. trends Information from general magazines can be found anywhere Niche magazines have enormous potential
  3. 3. Hollywood Japanese Fashion Storesjapan Children’s Cartoons and Toys Television Anime Sushi Iron Chef Study Abroad
  4. 4. A glimpse at how Japanis shaping technology, art, business and more in America zu-mu
  5. 5. Mass zu-muInformative Entertaining NYLON Niche
  6. 6. technology business architecturecontent gaming food daily life innovation fashion
  7. 7. delivery
  8. 8. $39 subscription - all 4 issues and online$9 single newsstand issue$19 rich online content only
  9. 9. Yuppies and Yuppie Families
  10. 10. First hand look at a culture of reinventionwhy? Rich, detailed photos and great storytelling New, up-to-date topics every issue Aggregated look into an innovative culture Feeds into their worldly curiosity
  11. 11. zu-muHow can we get them to pick up the first copy of ?
  12. 12. promotion
  13. 13. zu-mu April 2009 May 2009 June 2009 July 2009 Aug 2009 Sept 2009 launch plan Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Business PlanDevelopment / Staff up Concept Development Prototype Topic Research Q1 Topic Research Prototype Production Test Marketing / Refinement Press / Media Kits / Sampling Launch Q1 Zu-Mu and Website Q1 Niche DMA Distribution Launch Q2
  14. 14. Traditional Magazine Model:30% Subscriptions*20% Newstand Sales*40% Advertising** Magazine Publisher’s of America & several Conde Nast Rate Cards The Mu-Zu Model:35% Subscriptions25% Newstand Sales30% Advertising10% Trend Consulting
  15. 15. The Target PoolTotal = 15,000,000 (via Simmons) Total customers x Conversion x Assigned New Customers Probability 15,000,000 2% 10% 30,000 15,000,000 3% 40% 180,000 15,000,000 4% 30% 180,000 15,000,000 5% 20% 150,000 Total 540,000 Circulation 250,000
  16. 16. The CostsMedium SpendingPrinting 4x/year $4,500,000.00Print R&D $500,000.00Website $2,000,000.00Production Equipment $150,000.00Tokyo Bureau $925,000.00Salaries / Freelancers $1,000,000.00Research & Development $500,000.00Test Marketing $500,000.00Consulting Salaries $200,000.00SF Office + Staff $250,000.00Expenses/Travel $100,000.00Total Spending $10,625,000.00
  17. 17. YEAR 1To Break Even... * 33,750/edition Total Units Trend Arm $1,062,500 Newstand $2,125,000 141,667 copies* Subscriptions $3,187,500 81,731 subscriptions Advertising $4,250,000.00
  18. 18. YEAR 2 Customer Sales Newsstand Revenue Total Circulation x% x Price TOTAL 250,000 40% $15 $1,500,000 Subscription Revenue Total Circulation x% x Price TOTAL 250,000 60% $39 $5,850,000 Total Customer Revenue $7,350,000
  19. 19. YEAR 2 Ad SalesOnline Ad RevenueTotal Viewers / 1000 x CPM x 365 TOTAL 100,000 100 $20 x 365 $730,000 * Wired Magazine sells 40pp. as of 12/08Print Ad RevenueTotal Ads x Price x # of editions TOTAL - 20%Comm.40 pp.* $30,000 4 $3,600,000 $2,880,000 Total Ad Revenue $3,610,000
  20. 20. YEAR 2 Trend Consulting GOAL (10% of business): $1,298,000
  21. 21. ROI YEAR TWO 10,960,000 - $10,625,000 $10,625,000 x 100 = 3%ROI YEAR TWO + TREND CONSULTING 11,988,000 - $10,625,000 $10,625,000 x 100 = 13%
  22. 22. questions?
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