DAILY NEWSPAPER READERSHIP BY AGE GROUPPercentage nationally who read any daily newspaper (print edition) yesterday, 1999-2008 SOURCE: Scarborough Research survey data
On-demand news culture Traffic up 27% on top 50 news websites in 2008NYT mobile page views up to 19 million in mid-2008 “Infotainment” = Colbert/Daily Show Bite size news SOURCE: PEJ’s analysis of comScore data
Q: HOW DO NEWSPAPERS MAKE MONEY? A: Newsstand sales Subscriptions Advertising
75% of newspaper costs have nothing to do with the creation of editorial content. SOURCE: http://seekingalpha.com/article/124057-four-bad-ideas-for-paid-newspaper-content-online
FREE online contentTechnology Educationconvergence about journalism Q: WHAT’S THE PROBLEM? Lack of Decreasinginteractivity ad revenue Competing news sources
KINDLE SUBSCRIPTION PRICINGNYT for KINDLE = $167.88/yearWSJ for KINDLE = $119.88/year
15% of those 3$459M/year = device owners subscribed to daily NYTimes
MAKE SURE THE NEWSPAPERIS PREPARED FOREVERY TYPE
THE (NEW) NEWSPAPER VENDOR Vending terminal Near traditional newsstands & subways Uses an internet connection and bluetooth wireless to beam paper to your handheld device Use screen to drag & drop content into your custom paperCharge per download or enter a special ID to charge back to your paper’s account
Q: WHAT GOES GREAT WITH A NEWSPAPER?
Q: WHAT ELSE GOES GREAT WITH COFFEE & A NEWSPAPER?
THE NEWS LOUNGE
THE NEWS LOUNGE Located in a newspaper’s local areaEmbedded tech devices in the tables displaying newsfeeds (new) news vendors on premises Laid back atmosphere Weekly talks by columnists/editors/citizen journalists Bond with community in a branded environment
#2Diversify advertising opportunities
“An online reader is worthten percent of a print reader to advertisers.” Johann Hari, Columnist, London Independent
ADDING DEPTHNew formats = more opportunities for rich media/more inventory Electronic delivery is trackable delivery
#3Breed users from youth
"Were it left to me to decide whether weshould have a government without newspapers or newspapers without a government, I should not hesitate to prefer the latter." Thomas Jefferson, smart red-headed writer
On their 18th birthday every French citizenwill be given a years free subscription to a newspaper of their choice. Thanks Pres. Sarkozy!
76M children in public school (2005) Text books, summer reading, work sheets, quizzes, newspapers Provide access to advanced technology Awareness/appreciation of journalism Turn in at end of schoolThey’ll need one of their own for college...
#4Embrace evolving technology
THE PAPER TODAY Editors Admin WritersOp/Ed Investigator Non-professionals Citizen Reporting Reviewer
SUBMITTING AN ARTICLE TO A NEWS OUTLET Moderator Approved by moderator using Times guidelines Local Times NewsSubmits local Content added to content main content Writer
PAYMENT METHODS FOR CITIZEN JOURNALISM Free Pay per article via micropaymentsMain content Local content/ core articles 1/4 $ 1/4 $ 1/2 $
Local Times News Writer Local papers are not surviving Supplement income Local content & opportunity for published work Expand news network and increase revenuesModerator Supplement income Maintain Core Product Main content A trusted news source / core articles for local and non-local content
#5[News] - [Paper]
NEWSPAPER CIRCULATIONDaily newspaper (print edition), 2003-2008 SOURCE: Scarborough Research survey data
SOURCE: TIME Magazine, Feb 09
One-way communication High costNon-sustainable business model
[News] - [Paper]
OUR METHODS1. New distribution2. Diversify advertising opportunities3. Breed users from youth4. Embrace evolving technology5. [News] - [Paper]