Get out of the Silo: Using Open Source Software to Share Content Using Open Source Software to Share Content Boris Mann VP of Product Development Raincity Studios http://www.raincitystudios.com

Boris Mann

VP of Product Development

Raincity Studios

http://www.raincitystudios.com

Interactive (This IS theoretically the “relationships” day, isn’t it?)

Lessig / Hardt Style (which means I’ll do a lot of talking and clicking and there will be a LOT of slides)

About Silo Sharing Open Source and maybe Open Data, Data Portability, the Linked Data / Linking Open Data Semantic Web? See Dr. Djun Kim in the other room

Silo

Sharing

Open Source

and maybe Open Data, Data Portability, the Linked Data / Linking Open Data

Semantic Web? See Dr. Djun Kim in the other room

Interactive (were you hoping I was going to forget?)

Who are you?

Who am I? Bias alert! Blogger (which is kind of like a writer?) Open Source Evangelist Fan of Drupal Technologist, Entreprenuer Vancouver as high tech hub Addicted to UNconferences (maybe that means Conference 2.0)

Bias alert!

Blogger (which is kind of like a writer?)

Open Source Evangelist

Fan of Drupal

Technologist, Entreprenuer

Vancouver as high tech hub

Addicted to UNconferences

(maybe that means Conference 2.0)

Silo One piece of content, one site “Closed” data Proprietary formats? Maybe everyone uses XML and we can just do transforms Business models that don’t rely on or encourage network effects

One piece of content, one site

“Closed” data

Proprietary formats?

Maybe everyone uses XML and we can just do transforms

Business models that don’t rely on or encourage network effects

What happens to silos? I No external access Restricted access Monopoly? Standards (or at least, schemas) RSS, APIs Network effects! Closed Data Open Data

What happens to silos? II Closed Data Open Data Loss of incentive! Why use the closed data when open is easier, more accessible, more usable? End of monopoly (end of business?) Some percentage of critical mass RSS, APIs, Aggregation aka Sharing Network effects! No turning back, it’s all open

Language Silos What happens when you search the web in English? …you only see the English content Growth of other languages Reaching more users (or even reaching in the first place) This is maybe the most challenging, but also most interesting silo

What happens when you search the web in English?

…you only see the English content

Growth of other languages

Reaching more users (or even reaching in the first place)

Vancouver

Other Silos? For you intranet folks, how about organization / institutional buy in!

Share Repurpose your content mobile, PDF, etc. – digital workflows, XML, etc. Re-use your content set it free with RSS feeds, widgets, and social tools (and appropriate licensing) Remix your content Mashups and more – or even let your users play

Repurpose your content

mobile, PDF, etc. – digital workflows, XML, etc.

Re-use your content

set it free with RSS feeds, widgets, and social tools (and appropriate licensing)

Remix your content

Mashups and more – or even let your users play

Wait, what are we sharing? Text well, except for that whole multilingual thing Audio? Video? Functionality?!? Application Programming Interfaces, or APIs

Text

well, except for that whole multilingual thing

Audio?

Video?

Functionality?!?

Application Programming Interfaces, or APIs

Places to share Social bookmarking Social networking Photo sharing Video sites Widgets, blogs, embeddable content, oh my! (Email!??!)

Social bookmarking

Social networking

Photo sharing

Video sites

Widgets, blogs, embeddable content, oh my! (Email!??!)

But WHY share? Destroy the closed silo (network effects!) Share knowledge Become experts, THE reference source …traffic others? usability? user generated? for the LOLs?

Destroy the closed silo (network effects!)

Share knowledge

Become experts, THE reference source

…traffic

Invisible Cheeseburger

One more on why Semi-permeable membranes of content Re-use it on Intranet Extranet Internet

Semi-permeable membranes of content

Re-use it on

Intranet

Extranet

Internet

Facebook Post to Facebook Import any RSS feeds as Facebook notes For your business/brand page or personal page Pictures, Links, Videos Mobile? SMS and facebook... Wait, wait...Facebook is for colleges, isn’t it?

Post to Facebook

Import any RSS feeds as Facebook notes

For your business/brand page or personal page

Pictures, Links, Videos

Mobile? SMS and facebook...

Microblogging Mobile friendly Twitter Track anything with Twemes.com -- see http://twemes.com/cci2008 Jaiku Fire and forget: add a ton of RSS feeds and they will post automatically to Jaiku Pownce, etc.

Mobile friendly

Twitter

Track anything with Twemes.com -- see http://twemes.com/cci2008

Jaiku

Fire and forget: add a ton of RSS feeds and they will post automatically to Jaiku

Pownce, etc.

Open APIs Application Programming Interfaces aka talk to your developer Flickr is a great example blog this many people use as main image storage also: hackers make cool tools and mashups

Application Programming Interfaces

aka talk to your developer

Flickr is a great example

blog this

many people use as main image storage

also: hackers make cool tools and mashups

More Sharing? Shock us with tales of content re-use and re-purposing!

Open Source What is it? Free and Open Source Software (FOSS) Source code available – and changeable and customizable Licensing Gnu Public License (GPL) Todd O’Neill talked about “free” tools…not free as in beer, but rather free as in freedom

What is it?

Free and Open Source Software (FOSS)

Source code available – and changeable and customizable

Licensing

Gnu Public License (GPL)

Why Open Source? Open Source != Free it can actually be quite expensive… So why??! Some JL Schmidt quotes on Alfresco: “Help drive the software to a fit with your culture” “If it sucks, you fix it” Community Return on Investment (ROI)

Open Source != Free

it can actually be quite expensive…

So why??! Some JL Schmidt quotes on Alfresco:

“Help drive the software to a fit with your culture”

“If it sucks, you fix it”

Community Return on Investment (ROI)

Engage Open Source is actually all about sharing Hmm...or maybe not, but “scratching my own itch”, it looks like other people have the same pains does rebuilding the same stuff for every new tool ever sound like fun? Look for ways to coordinate ahead of time share features, upgrades, maintenance

Open Source is actually all about sharing

Hmm...or maybe not, but “scratching my own itch”, it looks like other people have the same pains

does rebuilding the same stuff for every new tool ever sound like fun?

Look for ways to coordinate ahead of time

share features, upgrades, maintenance

I’m totally a vendor Except, I win if you pick my platform No single sourcing Can even choose to take it in house and do whatever you want with it depending on the license, you might need to share…with others, you could even turn it into a commercial product and NEVER share I’m a fan of sharing

Except, I win if you pick my platform

No single sourcing

Can even choose to take it in house and do whatever you want with it

depending on the license, you might need to share…with others, you could even turn it into a commercial product and NEVER share

I’m a fan of sharing

Evangelism Explore open source Both the licenses and the tools Think about your needs, and your need to be evolved in product evolution, and in control of your own destiny Might need consulting to navigate… …there are commercial vendors in many areas, or at least support contracts

Explore open source

Both the licenses and the tools

Think about your needs, and your need to be evolved in product evolution, and in control of your own destiny

Might need consulting to navigate…

…there are commercial vendors in many areas, or at least support contracts

Drupal is Social Publishing Drupal is Social Publishing or maybe a Content Management System or maybe a Web Application Framework or maybe the next big, commodity Semantic Web platform It’s a community

Drupal is Social Publishing

or maybe a Content Management System

or maybe a Web Application Framework

or maybe the next big, commodity Semantic Web platform

It’s a community

P.S. We love other open source tools, too WordPress Alfresco Joomla Firefox? …the list goes on…

We love other open source tools, too

WordPress

Alfresco

Joomla

Firefox?

…the list goes on…

Open Data? What’s the license on your data?

The End