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Embracing Social Media

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A Discussion about social media & retail. …

A Discussion about social media & retail.
* how is it changing retail business today
* what does embracing social media mean for your business
* some quotes, stats, & tools
* an open discussion about the topic with your questions

Published in Technology , Business
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Transcript

  • 1. Embracing Social Media A Discussion about Social Media and Retail Presented by Boris Mann iQmetrix Wireless User Summit 2010 Scottsdale, AZ
  • 2. What this is not iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 3. What this is not • A “Sit back” presentation iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 4. What this is not • A “Sit back” presentation • Telling everyone that they must get a Twitter account iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 5. What this is not • A “Sit back” presentation • Telling everyone that they must get a Twitter account • Talking about a fad that you can ignore that will go away iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 6. About me • Background in web, open source, startups • Blogging for 10 years • LinkedIn http://www.linkedin.com/in/ boris • Twitter @bmann • Blog http://bmannconsulting.com
  • 7. Audience ? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 8. Audience ? • How many of you have Facebook accounts? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 9. Audience ? • How many of you have Facebook accounts? • LinkedIn? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 10. Audience ? • How many of you have Facebook accounts? • LinkedIn? • Twitter? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 11. Audience ? • How many of you have Facebook accounts? • LinkedIn? • Twitter? • How many of you have accounts for your business? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 12. Audience ? • How many of you have Facebook accounts? • LinkedIn? • Twitter? • How many of you have accounts for your business? • How many of you already feel overwhelmed by your inbox? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 13. LOLcats
  • 14. Stacy Hamer’s Cat
  • 15. What this is • Discuss how social media is already changing your business - and retail in general - today • Talk about what embracing social media means to you & your business • A bunch of quotes from people smarter than me • A little bit about specific tools iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 16. How is Social Media Changing Business?
  • 17. Forbes: SM helping biz • 81% Generated exposure for their business • 61% Increased subscriber/traffic/opt-in list • 56% Resulted in new business partnerships • 52% Increased search engine rankings • 48% Generated qualified leads • 45% Reduced overall marketing expenses • 35% Closed more business iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 18. Blah, blah, blah… (lots of big numbers)
  • 19. Forbes: SM Users • 33% visit social media sites to engage in product research before making a purchasing decision • 47% say social media sites influence their decision to purchase specific companies services & brands • 26% of respondents changed their minds about purchasing a product after reading about it on a social media site. iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 20. SOCIAL MEDIA HYPE!!!!!!! • Really hard to figure out what’s important • Should I be updating my Twitter? • Or adding photos to my Facebook Page? • Or… iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 21. SOCIAL MEDIA HYPE!!!!!!! • Really hard to figure out what’s important • Should I be updating my Twitter? • Or adding photos to my Facebook Page? • Or… iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 22. SOCIAL MEDIA HYPE!!!!!!! • Really hard to figure out what’s important • Should I be updating my Twitter? • Or adding photos to my Facebook Page? • Or… iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 23. SOCIAL MEDIA HYPE!!!!!!! • Really hard to figure out what’s important • Should I be updating my Twitter? • Or adding photos to my Facebook Page? • Or… iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 24. “ Selling to people who actually want to hear from you is more effective than interrupting strangers who “ don't. – Seth Godin
  • 25. Internet changed shopping iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 26. Internet changed shopping • …but 90% of sales are still done in an offline retail context iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 27. Online Information Cloud SpotSpot - http://spotspoton.com
  • 28. Customers Bring the Cloud with them • This cloud of information is what they are bringing into stores, fundamentally changing their shopping expectations iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 29. “ I have been quoted saying that, in the future, all companies will be Internet companies. I still believe“ that. More than ever, really – Andy Grove
  • 30. Amplified Word of Mouth • Deliver great customer experiences, and they will be shared • Deliver bad customer experiences, and they will be shared • Increasingly likely that a customer will engage in digital sharing • Like Word of Mouth… except bigger iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 31. Tools
  • 32. Tools • Blogging & Google • Facebook • Twitter • Location Based Services iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 33. How Does Google Work? • Algorithm • This is how most people will • PageRank (PR) find you • Based on links between • What do you want them to pages see? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 34. What is a ‘Blog’? iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 35. What is a ‘Blog’? • Better Listings On Google • Create / edit content using only your web browser • Reverse chronological order • Has an RSS feed iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 36. What is a ‘Blog’? • Better Listings On Google • Create / edit content using only your web browser • Reverse chronological order • Has an RSS feed • Comments, tags, & many more features possible iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 37. Facebook “ Just the fact that Facebook now ranks highest in most Google search queries should be proof of why you need a Facebook “ business page – Are you a social media snob or non-believer? Forbes.com
  • 38. Facebook Page • Create a business page • Put a “Like” button on your website • Uses: Events, non-profit promotion, local community iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 39. Twitter • Like blogging, but shorter • Realtime • 140 character limitation came from SMS • Terminology • Followers • RT • #hashtag iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 40. Twitter Search • “love” “sucks” “hate” • customer service tool • real time results related to things that interest you iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 41. Location Based Services • Ties online directly to physical, GPS location • FourSquare • Facebook Places • High usage today by food & drink venues • Create your store(s) if they don’t exist, categorize them iQmetrix Wireless User Summit 2010 • Scottsdale, AZ • Boris Mann
  • 42. We have the data • What we’ve learned from the web, is that we can track everything • Old saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
  • 43. Start testing! • What works for you? • Facebook • Twitter • socialmediaclub.org
  • 44. “ Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages “ the right sort of conversations. – Seth Godin
  • 45. Further Reading • http://www.capulet.com/friendswithbenefits • http://www.speakhuman.com
  • 46. “ The Internet offers an interesting combination of advertising and community by participating in the community you can become an “ advertisement for yourself. – Walter Jon Williams
  • 47. Thank You! @bmann @iQmetrix @iQSummit