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zen & the art of mobile application strategy
 

zen & the art of mobile application strategy

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As an experience design consultant, I'm often asked by clients what they should be doing in mobile. Should we have an app? Should our website be optimized for mobile devices, and if so, which ones and ...

As an experience design consultant, I'm often asked by clients what they should be doing in mobile. Should we have an app? Should our website be optimized for mobile devices, and if so, which ones and which parts of the site?

So here are some tips on how to answer those questions. None of these tips is "pay me to tell you."

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zen & the art of mobile application strategy zen & the art of mobile application strategy Presentation Transcript

  • zen & the art of mobile application strategy bryan maleszyk experience strategist. decent dancer.
  • follow me: @BryanFromBoston
  • first: an idea
  • Not the best idea?
  • choosing a mobile application strategy can be challenging. here are 9 recommendations to help.
  • understand your users. 1
  • not a captive audience. Who they are. Where they will be. When they will be there.
  • Nikon Learn & Explore Amateur/new photographers Visual learners Brand-agnostic
  • be goal-oriented. 2
  • results-oriented design Yelp wants users to contribute reviews. Their app provides the ability to draft reviews while at a restaurant.
  • add value everyware. 3
  • mobicomp is changing the way we do some very fundamental things.
  • the many forms of ubiquitous computing are indistinguishable from the user’s perspective and will appear to a user as aspects of a single paradigm: everyware. - Adam Greenfield
  • it doesn’t take long for a user to forget about the medium and focus on the message.
  • ? mobile platform- web specific app app
  • mobile Easier to develop web Location services app Local data storage possible Build once, run (almost) everywhere
  • Rich media platform- High quality graphics specific Offline access iPad? app
  • design for mobility. 4
  • privacy, please. 5
  • be findable. 6
  • Your app here... Search
  • measure once. measure twice. 7
  • think big. 8
  • start small (and fail often). 9
  • Thanks!