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When a serious B2B company with a whimsical name needed to change its marketing approach, it looked for a different way to tell its story. Henny Penny, one of the country’s largest manufacturers of foodservice equipment, asked VantagePoint Marketing to help make the financial case for its products.
This quick-moving presentation will explore the creative and strategic process behind an integrated campaign that won top honors from BtoB Magazine and BMA Carolinas. The moral of the story? Marketing industrial B2B products doesn’t need to be boring to be effective.
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