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In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.