Sage Summit Social Media Guide 101

Sage Summit Social Media Guide 101



Attention Sage Summit attendees! This is everything you need to know to totally have fun and stay engaged while at this massive conference. There's info on how to stay in the know, how to share ...

Attention Sage Summit attendees! This is everything you need to know to totally have fun and stay engaged while at this massive conference. There's info on how to stay in the know, how to share info, and how to not get overwhelmed with all of the social media activity that will be going on. Download the guide and carry it with you. Can't wait to see you there!



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  • Today we will dive into some specific social media tools which will be featured at Sage Summit. But keep in mind, there are so many sites out there as well.If you have not yet dived in to social media, Summit is an excellent “laboratory” to get your feet wet and understand how the connections and interactions work on a smaller scale before going “public”
  • Online platforms for dialogue. Based on sharing information: That’s the purpose of pushing SM for Sage Summit. We want you to use it as a means to make connections before, during and after the event. Social media is a great way to make connections, but also to share information, and have some FUN
  • No matter the platform, social media is content-centered. The best interactions via social media are those that are personal and true. Transparency and authenticity are key – show your personality. It’s not about pushing your product or service, its about creating an atmosphere that’s approachable and fun – that makes people want to interact with you and expands your influence.
  • Today, we are going to focus solely on the tools being used for Sage Summit, and will use onsite at the event:FB, LinkedIn, Twitter, YouTube, FourSquare, blogs…and we’ll also have a look at the Sage Summit Mobile App since it connects so well to much of the social activity going on at the conference.Social media is device-indifferent – can be used on PCs, phones, iPadsSocial platforms are highly integrated with each other – you can connect FB to Twitter to LinkedIn to share your messaging easily across platforms.Tools to help manage them easily…many free…hootsuite, tweetdeck
  • On Facebook, social connections are being built at unprecedented scale. 500M users are logging in daily, and 250M photos are being uploaded and commented on. Each day, 2B posts are liked and commented on, including many posts by small and medium businesses.Lots of Summit news, videos, events (like these webinars)…all the real-time info about Summit.
  • LinkedIn – used to be for job hunting, now it’s for networkingYour profile – have a good photo, fill in as much as possible, include personal interests but keep it professionalThe place for:ConversationsMaking business connectionsSharing best practicesLink to LinkedIn Group page:
  • Set up your “handle”Follow people who interest you – listen first to find who the influencers are, understand the etiquette – cocktail partyThey will follow you backRetweet as a courtesyconversations are fun, fast and energetic. Include @Sage_Summit and #SageSummitAttend next week’s training!
  • YouTube page: post videos:Exhibitor testimonialsCustomer / Partner testimonialsTraining information, Getting ready for Sage SummitInterviews with presentersAttendee-created videosKeynotes, evening events, etc
  • Good example of Mobile First applications (Instagram is another)
  • For a business, a blog can easily be the mothership for all social media activityBlogs are keyword centeredEasy to set up – WordpressTag/categorize postsPeople can subscribe – RSS feedsComments – not so much anymore. It’s about social sharing on FB, TwitterGet analytics – for all social media
  • Expand your solution?Connect with people from Sage?Get technical assistance?Meet other users?Find resources for training?Understand product direction and future
  • Let’s make this Sage Summit-focused:Sign up for social media sites: LinkedIn, Facebook, TwitterStart listening to conversationsStart to engage…Start your own conversations

Sage Summit Social Media Guide 101 Sage Summit Social Media Guide 101 Presentation Transcript

  • Social Media 101
  • About● Alicia Anderson● @aliciakanderson●● Visit our booth at Sage Summit: 517● Suzanne Spear● @suzspear●● Say “Hi” to me, I will be the crazy-lady running around!
  • What Will You Learn Today● Definition of social media● Social media landscape● Starter social media list (what to do first)
  • Prizes and Rules for ‘First-Timer’ Club!• First 10 who enroll and complete the Social Media 101 and/or Twitter Training courses and also registered for Sage Summit First Timer Orientation Session (C-0142) scheduled Tue., 8/14, in Nashville will receive a gift.• For all “First-Timer” Club members who complete either the Social Media 101 or Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row seats at the Sage Summit Grand Ole Opry• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter and Facebook.• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the First Timer Orientation class. Must be present to receive free gift. If not present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.
  • Definition of Social Media ● Low cost interaction ● Instant info! ● Based on sharing information ● Create positive experiences
  • Social Media Basics● More than just the tools● Much more about content● Make it personal● Don’t sound like an info- mercial
  • Social Media Tools● Facebook● LinkedIn● Twitter● Youtube● FourSquare● Blogs● Mobile App
  • Facebook●Mostly B2C or personal use●Stay up-to-date on Sage Summit announcements●Post your thoughts, comments, photos●Interact with peers●
  • LinkedIn● Focused on B to B● Individual profiles matter● Groups ● Conversations ● Connections ● Best practices ● Sage Summit Group
  • Twitter ● “Handles” = @Sage_Summit, @blythecollc ● It’s a handshake ● Based on sharing content ● Use the hashtag #SageSummit ● Perfect the tweet ● Less than 140 characters ● Link to content with value
  • YouTube● Sharing videos● Demos work best● Index content in description● Drive action to more info● YouTube page:
  • FourSquare● Location-based “check-ins” from smartphones● Well-integrated to Facebook● Friending, Mayors, personalized recommendations and offers●● Summit check-in locations: ● Blytheco Booth #517 ● Sage Summit 2012 ● Sage Summit Trade Show ● Sage Summit General Session ● Sage Summit Support Center ● Sage Summit Social Networking Lounge ● Sage City @ Sage Summit 2012
  • Blogs● Content Creation● Call to action● Network/Endorsed-Bloggers●
  • Sage Summit Mobile App● Native Application – “Sage Summit” ● App Store (iPhone) ● Play Store (Android)● Web Portal ● ● Recommended for Blackberry, iPad & Laptop/Desktop users● New features for 2012 ● Daily Highlights ● Venue Maps ● Daily Polls ● Access to more Social Media sites
  • Your Goals- What are your Sage Summit goals?- Who do you want to connect with?- What information are you looking for?- Start preparing now!
  • Social Media Starter List●Sign up for social media sites: LinkedIn, Facebook, Twitter●Start listening to conversations● Start to engage in conversations and build rapport and followers● Start your own conversations
  • Social Networking Lounge● Lounge Seating ● Couches, Chairs, Electricity, Charging Stations● Media Wall ● Twitter Feed ● YouTube ● Flickr● SM Command Center ● Support Center for social media questions ● Retrieval location “Happiness Delivered” prizes
  • Media Wall
  • SM Onsite: Connecting● Live-Twitter Feeds ● Keynote Jumbo-Tron ● 5 additional locations throughout CC● Happiness Delivered ● T-shirts, iPods, Gift Cards● “Tweet-Ups” hosted by Blytheco ● Partners: Monday, 6 p.m. ● Customers: Thursday, 6 p.m.
  • More to get you ready!● “Twitter Twaining” ● Thursday, August 2nd at 2 p.m. ET ●● “Tweet Talk” series ● August 3 – 8 ● Daily Twitter exercises to get you tweet-ready!● First-Timer YouTube video series: ● =view_all● Coming soon!: Navigating your way through Gaylord Opryland
  • Questions?