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LinkedIn For Business
 

LinkedIn For Business

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Everything you need to know about the latest LinkedIn updates. This presentation will review LinkedIn Recruiter, company pages, status updates, and LinkedIn advertising.

Everything you need to know about the latest LinkedIn updates. This presentation will review LinkedIn Recruiter, company pages, status updates, and LinkedIn advertising.

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  • Why 102? Because 101 was for job-seeking.
  • Salespeople can also benefit from sharing their own information socially…you have to GIVE to GET in this environment.
  • As you most likely already know, every social media tool has its own personality. Facebook is a lot like the local pub. A pub is a place where you can go in, chat with friends, tell a few jokes and relax a bit. LinkedIn is more like a trade show—a place where you’d keep things pretty buttoned-up and formal. No need to mention your vacation in Las Vegas on LinkedIn. But that white paper you wrote? Perfect for LinkedIn.
  • The first online profile you should focus on is LinkedIn. Not just for when you are looking for a job. Make sure your profile is updated, professional and an excellent example of YOU. I could talk for an hour on ways to enhance your LinkedIn profile but the most important points you should focus on are headline – Photo - websites - work history and summary.Get the VANITY URL. You can choose to make your URL linked.com/yourname. So much nicer…I would also say that personal interests are good to put on LinkedIn. It humanizes you, makes it easier for people to connect with you as a person.
  • This is a setting you have to set.You might find customers you didn’t even think of looking for you!
  • The trick here isn’t just joining the obvious groups in your industry—it’s joining groups that are outside your industry that might help you grow your business. By stretching out a little bit, you’re expanding your reach, which is always good for business. So, for example, if you’re an accountant, you don’t want to just join accounting groups—you’ll want to join groups for entrepreneurs, small business owners, restaurateurs and other groups outside of your immediate circle.

LinkedIn For Business LinkedIn For Business Presentation Transcript