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Social Content Plan

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As part of the DCH Socialising the Brand programme, this deck and the associated spreadsheet (download at http://bluurb.wordpress.com/) provide a guide of how to create and plan your social content.

As part of the DCH Socialising the Brand programme, this deck and the associated spreadsheet (download at http://bluurb.wordpress.com/) provide a guide of how to create and plan your social content.

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  • Contemplation – what should I be doing? Where should I be going? What are my competitors doing?Pilot – get some momentum into the companyTransition – starting to see value – brand awareness, monetary – results from objectives etStrategic - Seen as a fundamental business driver

Social Content Plan Presentation Transcript

  • 1. DCH Downloads
    Socialising the Brand:Social Content
    October 2010
    dch.co.uk
    @DCH_Agency
  • 2. Why are we doing this?
    Recently a number of our clients have expressed an eagerness to enter the social space
    Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme.
    In this open era, we wanted to share the work and for it to be collaborated on
    This is version 1.0, released October 2010
    Please share it and let us know your thoughts
    @nicholasrgill
  • 3. We believe social media is just stuffSocialised brands can be contagious
    Socialised brands deliver cohesive experiences around the brand
    Delivered through content that’s sticky, slippy and contagious
    Information, entertainment, utility, monetary
    It is about attraction, not interruption
    It amplifies the combined power of all brand activities
    Source: Infographic Mike Philips, eatsleepsocial.com, @imjustmike
  • 4. Where do I start?Your social media content is born from your business and brand DNA & understanding your consumers.
    Consumer
    Business
    Brand
  • 5. It’s about meaningful engagement
    Shareable
    Sociable
    Topical
    Be relevant
    Add value
    Facilitate
    Community
    Consumer
    Brand
    Authentic
    Open
    Transparent
  • 6. This doesn’t happen at the click of a button(or just setting up social profiles)
  • 7. And you’ll probably find you need to move through the gears
    Strategic
    Transition
    Pilot/Trial
    Contemplation
  • 8. And it takes a combination of your “Everyday engagement” being amplified by impact campaigns
    Engagement / relationships
    Impact campaign
    Everyday engagement
    Time
    Source: Raak wewillraakyou.com @wewillraakyou
  • 9. And this is how you do it
    Creation, deployment & active management
    Objectives & impact
    Tactics & themes
    Ongoing active analytics
    (dial up what works, stop what doesn’t)
  • 10. Plan your content using the social content spreadsheet
    Brand guidance
    Objectives
    High level content planned by social currency type & expected results
    Detailed monthly plans
    Document available as a Google Document Download
    https://spreadsheets.google.com/ccc?key=0AsveKD-DbznmdHZlUGVqbXBLenp4MnZ0aEMxSTZob1E&hl=en&authkey=CL_Vue4E
    Or as a spreadsheet like it’s meant to look, download form the box.net sharing stuff sidebar at Nick’s blog
    http://bluurb.wordpress.com/
    Or just email ngill@dch.co.uk for a copy
  • 11. dch.co.uk
    @DCH_Agency