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iMedia Brand Summit Roundtable Round Up fivebyfivedigital.com @fbfdigital 10 March 2010
Social Media Disruption
Social media adoption Contemplation/ Observation Pilot Transition Strategic
I’ll have half a pound of Facebook please
Risk Releasing Vs policing the brand
Guidance, not governance
Don’t spin it
Ownership Fragmentation
Activating your internal brand advocates
Geographies
Go to when your current model doesn’t work
Don’t forget what you have
Power of solving problems
fivebyfivedigital.com @fbfdigital Nicholas Gill Head of Planning [email_address] @nicholasrgill bluurb.wordpress.com linke...
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Roundtable Round Up from iMedia Brand Summit Mar 2010

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Nick Gill from Five by Five rounds up the iMedia Brand Summit roundtables facilitated on the topic of social media disruption
Video version:
http://www.youtube.com/watch?v=sjCSooyy6Ak
@nicholasrgill
bluurb.wordpress.com

Published in: Business, Technology
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Transcript of "Roundtable Round Up from iMedia Brand Summit Mar 2010"

  1. 1. iMedia Brand Summit Roundtable Round Up fivebyfivedigital.com @fbfdigital 10 March 2010
  2. 2. Social Media Disruption
  3. 3. Social media adoption Contemplation/ Observation Pilot Transition Strategic
  4. 4. I’ll have half a pound of Facebook please
  5. 5. Risk Releasing Vs policing the brand
  6. 6. Guidance, not governance
  7. 7. Don’t spin it
  8. 8. Ownership Fragmentation
  9. 9. Activating your internal brand advocates
  10. 10. Geographies
  11. 11. Go to when your current model doesn’t work
  12. 12. Don’t forget what you have
  13. 13. Power of solving problems
  14. 14. fivebyfivedigital.com @fbfdigital Nicholas Gill Head of Planning [email_address] @nicholasrgill bluurb.wordpress.com linkedin.com/in/nicholasgill
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