Your SlideShare is downloading. ×
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Knowledge peers event share version
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Knowledge peers event share version

2,976

Published on

The Networked Business of the Future. Presented at Knowledge Peers event, 14.09.11. Transcript and background at bluurb.wordpress.com

The Networked Business of the Future. Presented at Knowledge Peers event, 14.09.11. Transcript and background at bluurb.wordpress.com

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,976
On Slideshare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Knowledge Peers
    The Networked Businessof the Future
    14 September 2011
    dch.co.uk
    @DCH_Agency
  • 2. Nicholas Gill
    Planning Director, DCH
    Some of the themes on Social Business are derived and adapted form the Dachis Social Business Summit. See bluurb.wordpress.com and search social business for further reading.
  • 3. “The internet is the dominant platform for life in the 21st Century… it is the central platform for business, culture and personal relationships.”
    Ben Hammersley, Wired. 2011.
    (this week)
    benhammersley.com
  • 4. Image source: InnovativeThunder.com eBook
  • 5. We are now in the information ageBut we act as if we’re still in the industrial age
    Repeatable, factory processes replaced by the knowledge economy but constrained by the same working practices
    Our 9-5 is not linear
    It is lumpy
    We compensate for lumpiness with meetings
    But some companies embrace downtime and change the world
    Image source: apworldhistorywiki, ThinkGeek, Google
  • 6. We are now in the information ageBut we act as if we’re still in the industrial age
    Repeatable, factory processes replaced by the knowledge economy but constrained by the same working practices
    Our 9-5 is not linear
    It is lumpy
    We compensate for lumpiness with meetings
    But some companies embrace downtime and change the world
    Image source: apworldhistorywiki, ThinkGeek, Google
  • 7. Image source: apworldhistorywiki, ThinkGeek, Google
  • 8. A shift is needed. Across the enterprise.We need to become social businesses.
    This is hard.
    We have jealously guarded our knowledge
    We now need to become:
    Open
    Collaborative
    Sharing
    Image source: soundcloud.com
  • 9. Silo models inhibit growthPorous silos improve productivity and profit
    HP saved $10bn in customer service
    SAP reduced issue resolution to 17 mins average from weeks
    P&G get 50% of all NPD from active social listening
    Image source: http://www.flickr.com/photos/joeyharrison/51581489/
  • 10. It’s the same with marketing communications
    • Repeatable, factory processes
    • 11. Honed on a familiar media consumption diet
    • 12. Then technology changed (and continues to change) the media landscape
    Image source: Razorfish Liminal report 2010
  • 13. It’s the same with marketing communications
    • Repeatable, factory processes
    • 14. Honed on a familiar media consumption diet
    • 15. Then technology changed (and continues to change) the media landscape
    Image source: Razorfish Liminal report 2010
  • 16. It’s the same with marketing communications
    Image source: Razorfish Liminal report 2010
  • 17. Silo models inhibit growthDon’t cross the streams
    The marcomms mix became silos in organisations
    Consumers escaped from the box and became people
    And crossed the streams
    Doing things brands would not do
    We need to cross our streams
    Image source: xenafan.com
  • 18. Simultaneous consumption is now normal
    86% of mobile phone users are using their phone at the same time as watching TV
    Communal
    Enriching
    Added excitement/interest
    The mobile device becomes the most valuable tool in the marketers box
    Image source: digital buzz blog infographic, Info source: Media Guardian 2011
  • 19. Mobile represents as a big a shift as TV did
    Location
    Context
    Real time
    Connected (friends)
    Frictionless
    Integrates and amplifies
    Image source: Blis Mobile
  • 20. Contrary to popular belief, TV is not dead
    We spend MORE time watching TV than any other activity
    35x Facebook
    +6% YoY
    We just do it in different ways
    Time-shifting
    Mobility
    But appointment to view TV is bigger than ever
    Forcing brands to behave differently
    Info source: Media Guardian, 2011, eMarketer September 2011, Image source: ukhdtv.uk
  • 21. Be brave, have budget, cross the streams
    Shareable
    Sociable
    Topical
    Be relevant
    Right device
    Add value
    Facilitate
    Community
    Consumer
    Brand
    Authentic
    Open
    Transparent
  • 22. Knowledge Peers
    Thank you
    Find this deck & transcript at bluurb.wordpress.com@nicholasrgill
    dch.co.uk
    @DCH_Agency

×