Digital WTF 17.09.09 A presentation to : A nice client [email_address] @nicholasgill
First, some scary/exciting* numbers Image: Universal McCann Wavee 4, Source: http://thefuturebuzz.com/2009/01/12/social-me...
1,000,000,000,000 (one trillion) approximate number of unique URLs in Google’s index
70,000,000 number of total videos on YouTube
13 hours  amount of video uploaded to YouTube  every minute
133,000,000 number of blogs indexed by Technorati since 2002
900,000  average number of blog posts in a 24 hour period
4,000,000,000 Tweets so far… and counting Source: http://popacular.com/gigatweet//
100,000,000 users who log on to Facebook at least once each day (that’s 50% of total FB users)
700,000,000 number of photos added to Facebook monthly It’s the world’s biggest photo repository
1,500,000,000 Apps downloaded for iPhone Average user downloads 10 apps per month
3,000 Average advertising exposure per day Source:  Advertising: It's Everywhere, Media Awareness Network
44 hrs activity mashed into 24 hrs by the youth demographic they can do 5 things at once we can only manage 1.8
£17.5bn total UK advertising spend Digital 19.2% (£3.3bn)  (only £50m in 2001) TV 21.9% Source:  Global ad spend trend, Ze...
Print -10% TV -7% Digital +5% (Social media +20%) Source:  Global ad spend trend, Zenith Optimedia March 2009, IAB Europe ...
 
 
 
<ul><li>The 60’s and 70’s were all about products and how to advertise them </li></ul><ul><li>The 80’s and 90’s were all a...
 
Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source:  IAB Europe Interact ...
Brand ownership has fundamentally shifted Source:  David Armano
Brand ownership has fundamentally shifted Source:  David Armano
 
We’re shifting from the  imposed  model to the  chosen  model. The shift to online is already a  given. It’s the shift WIT...
Engagement has already shifted
Social media is already culturally accepted Source:  Forrester & The Guardian 65% of time spent in social/entertaining space
Social Currency
entertainment self- empowerment information service or  utility connections Source:  Saint social currency
social currency makes them… Source:  Saint … pay attention … come to you … pass it on … interact
Detach & distribute
The consumer has evolved
Shift Marketing research Proposition Advertising Advertising idea Source:  Chris Clarke, Global ECD LBi Buy attention
Open marketing/ collaboration Proposition Advertise the proof Beta Source:  Chris Clarke, Global ECD LBi amplify interest ...
Do something interesting
Intervene helpfully in the culture Creating value, richness and fun by the helpful interplay of brands and culture
www. 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Social network activities
Source: Universal McCann Wave 4 UK digital profile
Your audience is
Want to be
Do
Sharing data Create content Informing opinion Constructing connections Personalising content Building knowledge Identity D...
Realised through Personalisation Self Expression Community Identity Development
Only your creativity can save you
 
 
 
 
 
 
Sony spent 40% of their time online building anticipation before using traditional media Source:  IAB Europe Interact Cong...
 
 
 
 
[email_address] @nicholasgill bluurb.wordpress.com
Upcoming SlideShare
Loading in...5
×

Digital WTF16.09.09

507

Published on

Video links here:
http://bluurb.wordpress.com/2009/09/18/digital-wtf-september-09-edition/

Published in: Business, Art & Photos
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
507
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digital WTF16.09.09

  1. 1. Digital WTF 17.09.09 A presentation to : A nice client [email_address] @nicholasgill
  2. 2. First, some scary/exciting* numbers Image: Universal McCann Wavee 4, Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ * Delete as appropriate
  3. 3. 1,000,000,000,000 (one trillion) approximate number of unique URLs in Google’s index
  4. 4. 70,000,000 number of total videos on YouTube
  5. 5. 13 hours amount of video uploaded to YouTube every minute
  6. 6. 133,000,000 number of blogs indexed by Technorati since 2002
  7. 7. 900,000 average number of blog posts in a 24 hour period
  8. 8. 4,000,000,000 Tweets so far… and counting Source: http://popacular.com/gigatweet//
  9. 9. 100,000,000 users who log on to Facebook at least once each day (that’s 50% of total FB users)
  10. 10. 700,000,000 number of photos added to Facebook monthly It’s the world’s biggest photo repository
  11. 11. 1,500,000,000 Apps downloaded for iPhone Average user downloads 10 apps per month
  12. 12. 3,000 Average advertising exposure per day Source: Advertising: It's Everywhere, Media Awareness Network
  13. 13. 44 hrs activity mashed into 24 hrs by the youth demographic they can do 5 things at once we can only manage 1.8
  14. 14. £17.5bn total UK advertising spend Digital 19.2% (£3.3bn) (only £50m in 2001) TV 21.9% Source: Global ad spend trend, Zenith Optimedia March 2009, IAB 2008
  15. 15. Print -10% TV -7% Digital +5% (Social media +20%) Source: Global ad spend trend, Zenith Optimedia March 2009, IAB Europe Interact 2009 Digital is now an average 15% of VS&M budget player
  16. 19. <ul><li>The 60’s and 70’s were all about products and how to advertise them </li></ul><ul><li>The 80’s and 90’s were all about brands and their balance sheet value </li></ul><ul><li>Then it all went digital </li></ul><ul><li>Now it’s all gone social </li></ul>
  17. 21. Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source: IAB Europe Interact Congress 2009 Content Supply Chain Evolution Real time
  18. 22. Brand ownership has fundamentally shifted Source: David Armano
  19. 23. Brand ownership has fundamentally shifted Source: David Armano
  20. 25. We’re shifting from the imposed model to the chosen model. The shift to online is already a given. It’s the shift WITHIN online that’s important. “ ” L’Oreal Global CMO, March 2009
  21. 26. Engagement has already shifted
  22. 27. Social media is already culturally accepted Source: Forrester & The Guardian 65% of time spent in social/entertaining space
  23. 28. Social Currency
  24. 29. entertainment self- empowerment information service or utility connections Source: Saint social currency
  25. 30. social currency makes them… Source: Saint … pay attention … come to you … pass it on … interact
  26. 31. Detach & distribute
  27. 32. The consumer has evolved
  28. 33. Shift Marketing research Proposition Advertising Advertising idea Source: Chris Clarke, Global ECD LBi Buy attention
  29. 34. Open marketing/ collaboration Proposition Advertise the proof Beta Source: Chris Clarke, Global ECD LBi amplify interest Shift gain interest
  30. 35. Do something interesting
  31. 36. Intervene helpfully in the culture Creating value, richness and fun by the helpful interplay of brands and culture
  32. 37. www. 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  33. 38. Social network activities
  34. 39. Source: Universal McCann Wave 4 UK digital profile
  35. 40. Your audience is
  36. 41. Want to be
  37. 42. Do
  38. 43. Sharing data Create content Informing opinion Constructing connections Personalising content Building knowledge Identity Development Digital has amplified the process of identity development
  39. 44. Realised through Personalisation Self Expression Community Identity Development
  40. 45. Only your creativity can save you
  41. 52. Sony spent 40% of their time online building anticipation before using traditional media Source: IAB Europe Interact Congress 2009
  42. 57. [email_address] @nicholasgill bluurb.wordpress.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×