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UK media 30 years ago… Sources: OfCom 3 TV channels 6 radio stations 3,500 magazine titles
UK media today... Sources: OfCom, Wikipedia 250+ TV channels 500+ radio stations 10,000+ magazine titles +
39.1m internet users (64.2%) But not just penetration… broadband drives interactivity & engagement Average amount of time spent online increased x4 in last 4 years (20hrs pm) 110% mobile phone penetration 1 billion text messages sent weekly 38% mobile internet usage by 2012 UK media today... Sources: Yahoo! 2006, eMarketer 2007 & OfCom Q1 2006, International Telecommunications Union and Veronis Suhler Stevenson, Economist 2004, Forrester
164 minutes online everyday Death of TV? 148 minutes watching TV everyday Sources: Google 2008, UK average media minutes
3,000 Source: Advertising: It's Everywhere, Media Awareness Network, 2005.
Always on culture… today’s consumer mashes 44hrs into 24hr day Source: Yahoo!/OMD
Social networking is culturally assimilated People are spending less time on communication and content sites and more on consumer generated media (+47%), search (+13%) and entertainment (+8%) sites “ ” Sources: Forrester, 2007 & The Guardian, 2007, study of 14- to 24-year-olds, eMarketer 2007
Yeah, but what do they do on these social networks? Voyeur Chatting Planning Discovering Sources: Forrester, 2007
Brand ownership has fundamentally shifted Consumers expect to be involved, engaged and invited to collaborate Sources: David Armano, http://darmano.typepad.com/logic_emotion
The consumer has evolved… Sources: Greg Verdino, http://gregverdino.typepad.com/ They want content that informs , educates and entertains
Raised more than $300,000,000 from public donations of less than $200 Source: IAB Engage 2008
1.5m registered on MyBarackObama.com email campaign to galvanise supporters to raise money Built opt–in database of 3 million mobile numbers. Facebook co-founder, Chris Hughes, hired early in 2007 Source: IAB Engage 2008
“ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods”