Digital WTF version 2 December 2008

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  • Digital WTF version 2 December 2008

    1. 1. Digital WTF? Southampton Solent University [email_address] bluurb.wordpress.com December 2008 Find this presentation on slideshare.net/bluurb
    2. 2. WTF am I? 12 years man and boy…
    3. 3. WTF am I? 12 years man and boy…
    4. 4. Living a digital life
    5. 5. UK media 30 years ago… Sources: OfCom 3 TV channels 6 radio stations 3,500 magazine titles
    6. 6. UK media today... Sources: OfCom, Wikipedia 250+ TV channels 500+ radio stations 10,000+ magazine titles +
    7. 7. 39.1m internet users (64.2%) But not just penetration… broadband drives interactivity & engagement Average amount of time spent online increased x4 in last 4 years (20hrs pm) 110% mobile phone penetration 1 billion text messages sent weekly 38% mobile internet usage by 2012 UK media today... Sources: Yahoo! 2006, eMarketer 2007 & OfCom Q1 2006, International Telecommunications Union and Veronis Suhler Stevenson, Economist 2004, Forrester
    8. 8. 164 minutes online everyday Death of TV? 148 minutes watching TV everyday Sources: Google 2008, UK average media minutes
    9. 9. 3,000 Source: Advertising: It's Everywhere, Media Awareness Network, 2005.
    10. 10. Always on culture… today’s consumer mashes 44hrs into 24hr day Source: Yahoo!/OMD
    11. 11. Social networking is culturally assimilated People are spending less time on communication and content sites and more on consumer generated media (+47%), search (+13%) and entertainment (+8%) sites “ ” Sources: Forrester, 2007 & The Guardian, 2007, study of 14- to 24-year-olds, eMarketer 2007
    12. 12. Yeah, but what do they do on these social networks? Voyeur Chatting Planning Discovering Sources: Forrester, 2007
    13. 13. Brand ownership has fundamentally shifted Consumers expect to be involved, engaged and invited to collaborate Sources: David Armano, http://darmano.typepad.com/logic_emotion
    14. 14. The consumer has evolved… Sources: Greg Verdino, http://gregverdino.typepad.com/ They want content that informs , educates and entertains
    15. 15. http://flickr.com/photos/seetwist/2311174232/
    16. 17. Raised more than $300,000,000 from public donations of less than $200 Source: IAB Engage 2008
    17. 18. 1.5m registered on MyBarackObama.com email campaign to galvanise supporters to raise money Built opt–in database of 3 million mobile numbers. Facebook co-founder, Chris Hughes, hired early in 2007 Source: IAB Engage 2008
    18. 22. UGC (2006) Sources: http://www.slideshare.net/nschock/web-20-and-the-online-conversation
    19. 32. Starbucks Vs Oxfam <ul><ul><li>“ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods” </li></ul></ul>http://slashdot.org/article.pl?sid=07/01/02/2117236&from=rss http://www.irwebreport.com/daily/2007/01/08/starbucks-answers-activists-on-youtube/
    20. 46. Other fun stuff
    21. 52. Thanks & get in touch with any thoughts [email_address] [email_address] bluurb.wordpress.com twitter.com/nicholasgill linkedin.com/in/nicholasgill facebook.com/people/Nicholas_Gill/706150057

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