Digital WTF? Southampton Solent University [email_address] bluurb.wordpress.com December 2008 Find this presentation on slideshare.net/bluurb

WTF am I? 12 years man and boy…

WTF am I? 12 years man and boy…

Living a digital life

UK media 30 years ago… Sources: OfCom 3 TV channels 6 radio stations 3,500 magazine titles

UK media today... Sources: OfCom, Wikipedia 250+ TV channels 500+ radio stations 10,000+ magazine titles +

39.1m internet users (64.2%) But not just penetration… broadband drives interactivity & engagement Average amount of time spent online increased x4 in last 4 years (20hrs pm) 110% mobile phone penetration 1 billion text messages sent weekly 38% mobile internet usage by 2012 UK media today... Sources: Yahoo! 2006, eMarketer 2007 & OfCom Q1 2006, International Telecommunications Union and Veronis Suhler Stevenson, Economist 2004, Forrester

164 minutes online everyday Death of TV? 148 minutes watching TV everyday Sources: Google 2008, UK average media minutes

3,000 Source: Advertising: It's Everywhere, Media Awareness Network, 2005.

Always on culture… today’s consumer mashes 44hrs into 24hr day Source: Yahoo!/OMD

Social networking is culturally assimilated People are spending less time on communication and content sites and more on consumer generated media (+47%), search (+13%) and entertainment (+8%) sites “ ” Sources: Forrester, 2007 & The Guardian, 2007, study of 14- to 24-year-olds, eMarketer 2007

Yeah, but what do they do on these social networks? Voyeur Chatting Planning Discovering Sources: Forrester, 2007

Brand ownership has fundamentally shifted Consumers expect to be involved, engaged and invited to collaborate Sources: David Armano, http://darmano.typepad.com/logic_emotion

The consumer has evolved… Sources: Greg Verdino, http://gregverdino.typepad.com/ They want content that informs , educates and entertains

http://flickr.com/photos/seetwist/2311174232/

Raised more than $300,000,000 from public donations of less than $200 Source: IAB Engage 2008

1.5m registered on MyBarackObama.com email campaign to galvanise supporters to raise money Built opt–in database of 3 million mobile numbers. Facebook co-founder, Chris Hughes, hired early in 2007 Source: IAB Engage 2008

UGC (2006) Sources: http://www.slideshare.net/nschock/web-20-and-the-online-conversation

Starbucks Vs Oxfam “ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods” http://slashdot.org/article.pl?sid=07/01/02/2117236&from=rss http://www.irwebreport.com/daily/2007/01/08/starbucks-answers-activists-on-youtube/

“ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods”

Other fun stuff

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