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Digital WTF? Southampton Solent University [email_address] bluurb.wordpress.com December 2008 Find this presentation on sl...
WTF am I? 12 years man and boy…
WTF am I? 12 years man and boy…
Living a digital life
UK media 30 years ago… Sources: OfCom 3 TV channels 6 radio stations 3,500 magazine titles
UK media today... Sources: OfCom, Wikipedia 250+ TV channels 500+ radio stations 10,000+ magazine titles +
39.1m internet users (64.2%) But not just penetration… broadband drives interactivity & engagement Average amount of time ...
164 minutes  online  everyday Death of TV? 148 minutes  watching TV  everyday Sources: Google 2008, UK average media minutes
3,000 Source:  Advertising: It's Everywhere, Media Awareness Network, 2005.
Always on culture… today’s consumer mashes 44hrs into 24hr day Source: Yahoo!/OMD
Social networking is culturally assimilated People are spending less time on communication and content sites and more on c...
Yeah, but what do they do on these social networks? Voyeur Chatting Planning Discovering Sources: Forrester, 2007
Brand ownership has fundamentally shifted Consumers expect to be involved, engaged and invited to collaborate Sources: Dav...
The consumer has evolved… Sources: Greg Verdino, http://gregverdino.typepad.com/ They want content that informs ,  educate...
http://flickr.com/photos/seetwist/2311174232/
 
Raised more than $300,000,000  from public donations of less than  $200 Source: IAB Engage 2008
1.5m registered on MyBarackObama.com email campaign to galvanise supporters to raise money Built opt–in database of 3 mill...
 
 
 
UGC (2006) Sources:  http://www.slideshare.net/nschock/web-20-and-the-online-conversation
 
 
 
 
 
 
 
 
 
Starbucks Vs Oxfam <ul><ul><li>“ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assa...
 
 
 
 
 
 
 
 
 
 
 
 
 
Other fun stuff
 
 
 
 
 
Thanks & get in touch with any thoughts [email_address] [email_address] bluurb.wordpress.com twitter.com/nicholasgill link...
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Digital WTF version 2 December 2008

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  • Transcript of "Digital WTF version 2 December 2008"

    1. 1. Digital WTF? Southampton Solent University [email_address] bluurb.wordpress.com December 2008 Find this presentation on slideshare.net/bluurb
    2. 2. WTF am I? 12 years man and boy…
    3. 3. WTF am I? 12 years man and boy…
    4. 4. Living a digital life
    5. 5. UK media 30 years ago… Sources: OfCom 3 TV channels 6 radio stations 3,500 magazine titles
    6. 6. UK media today... Sources: OfCom, Wikipedia 250+ TV channels 500+ radio stations 10,000+ magazine titles +
    7. 7. 39.1m internet users (64.2%) But not just penetration… broadband drives interactivity & engagement Average amount of time spent online increased x4 in last 4 years (20hrs pm) 110% mobile phone penetration 1 billion text messages sent weekly 38% mobile internet usage by 2012 UK media today... Sources: Yahoo! 2006, eMarketer 2007 & OfCom Q1 2006, International Telecommunications Union and Veronis Suhler Stevenson, Economist 2004, Forrester
    8. 8. 164 minutes online everyday Death of TV? 148 minutes watching TV everyday Sources: Google 2008, UK average media minutes
    9. 9. 3,000 Source: Advertising: It's Everywhere, Media Awareness Network, 2005.
    10. 10. Always on culture… today’s consumer mashes 44hrs into 24hr day Source: Yahoo!/OMD
    11. 11. Social networking is culturally assimilated People are spending less time on communication and content sites and more on consumer generated media (+47%), search (+13%) and entertainment (+8%) sites “ ” Sources: Forrester, 2007 & The Guardian, 2007, study of 14- to 24-year-olds, eMarketer 2007
    12. 12. Yeah, but what do they do on these social networks? Voyeur Chatting Planning Discovering Sources: Forrester, 2007
    13. 13. Brand ownership has fundamentally shifted Consumers expect to be involved, engaged and invited to collaborate Sources: David Armano, http://darmano.typepad.com/logic_emotion
    14. 14. The consumer has evolved… Sources: Greg Verdino, http://gregverdino.typepad.com/ They want content that informs , educates and entertains
    15. 15. http://flickr.com/photos/seetwist/2311174232/
    16. 17. Raised more than $300,000,000 from public donations of less than $200 Source: IAB Engage 2008
    17. 18. 1.5m registered on MyBarackObama.com email campaign to galvanise supporters to raise money Built opt–in database of 3 million mobile numbers. Facebook co-founder, Chris Hughes, hired early in 2007 Source: IAB Engage 2008
    18. 22. UGC (2006) Sources: http://www.slideshare.net/nschock/web-20-and-the-online-conversation
    19. 32. Starbucks Vs Oxfam <ul><ul><li>“ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods” </li></ul></ul>http://slashdot.org/article.pl?sid=07/01/02/2117236&from=rss http://www.irwebreport.com/daily/2007/01/08/starbucks-answers-activists-on-youtube/
    20. 46. Other fun stuff
    21. 52. Thanks & get in touch with any thoughts [email_address] [email_address] bluurb.wordpress.com twitter.com/nicholasgill linkedin.com/in/nicholasgill facebook.com/people/Nicholas_Gill/706150057
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