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Presentation given at Ad Tech 2006 as chairman for seminar on Pan European Advertiisng

Presentation given at Ad Tech 2006 as chairman for seminar on Pan European Advertiisng

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Ad Tech Ad Tech Presentation Transcript

  • Managing Pan European Campaigns 27 September 2006 Nicholas Gill Vice President / Associate Director, Modem Media Europe
  • Source: eMarketer In 2006, over 1 billion people have Internet access… … almost 25% now also have broadband 233m online in Europe 55.2m Europeans on broadband
  • And we know broadband drives usage through interactivity & engagement Source: OfCom Q1 2006 Online applications used by broadband and dial-up users
  • But broadband penetration differs across Europe
    • Digital activity needs to be effective for dial-up Internet users for at least the medium-term
    Source: Forrester, February 28, 2006: European Broadband Market
    • Voltaire, 1771
    There are no longer Frenchmen, Germans, Spaniards or even Englishmen, but only Europeans. Source: Y&R EMEA for non-Europeans
  • Yeah, right Source: Y&R EMEA for non-Europeans & Eurobarometer 67 48 36 31 26 24 37 48 53 56 3 3 7 6 9 3 4 4 4 6 UK Germany France Spain Italy Nationality only Nationality and European European & nationality European only
  • A typical mapping of Europe Source: Y&R EMEA for non-Europeans
  • Source: Y&R EMEA for non-Europeans
  • Source: Y&R EMEA for non-Europeans
  • Verona Feldbusch National icon in Germany – but has 0% awareness in UK, France, Spain, Italy Source: Y&R EMEA for non-Europeans
  • Source: Y&R EMEA for non-Europeans
  • David Bizbal Winner of the Spanish equivalent of American Idol Famous in LatAm – but nowhere apart from Spain in Europe Source: Y&R EMEA for non-Europeans
  •