Managing Pan European Campaigns 27 September 2006 Nicholas Gill Vice President / Associate Director, Modem Media Europe
Source: eMarketer In 2006, over 1 billion people have Internet access… …  almost 25% now also have broadband 233m online i...
And we know broadband drives usage through interactivity & engagement Source: OfCom Q1 2006 Online applications used by br...
But broadband penetration differs across Europe <ul><li>Digital activity needs to be effective for dial-up Internet users ...
<ul><li>Voltaire, 1771 </li></ul>There are no longer Frenchmen, Germans, Spaniards or even Englishmen, but only Europeans....
Yeah, right Source: Y&R EMEA for non-Europeans & Eurobarometer 67 48 36 31 26 24 37 48 53 56 3 3 7 6 9 3 4 4 4 6 UK German...
A typical mapping of Europe Source: Y&R EMEA for non-Europeans
Source: Y&R EMEA for non-Europeans
Source: Y&R EMEA for non-Europeans
Verona Feldbusch National icon in Germany – but has 0% awareness in UK, France, Spain, Italy Source: Y&R EMEA for non-Euro...
Source: Y&R EMEA for non-Europeans
David Bizbal Winner of the Spanish equivalent of American Idol Famous in LatAm  – but nowhere apart from Spain in Europe S...
 
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Presentation given at Ad Tech 2006 as chairman for seminar on Pan European Advertiisng

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    1. 1. Managing Pan European Campaigns 27 September 2006 Nicholas Gill Vice President / Associate Director, Modem Media Europe
    2. 2. Source: eMarketer In 2006, over 1 billion people have Internet access… … almost 25% now also have broadband 233m online in Europe 55.2m Europeans on broadband
    3. 3. And we know broadband drives usage through interactivity & engagement Source: OfCom Q1 2006 Online applications used by broadband and dial-up users
    4. 4. But broadband penetration differs across Europe <ul><li>Digital activity needs to be effective for dial-up Internet users for at least the medium-term </li></ul>Source: Forrester, February 28, 2006: European Broadband Market
    5. 5. <ul><li>Voltaire, 1771 </li></ul>There are no longer Frenchmen, Germans, Spaniards or even Englishmen, but only Europeans. Source: Y&R EMEA for non-Europeans
    6. 6. Yeah, right Source: Y&R EMEA for non-Europeans & Eurobarometer 67 48 36 31 26 24 37 48 53 56 3 3 7 6 9 3 4 4 4 6 UK Germany France Spain Italy Nationality only Nationality and European European & nationality European only
    7. 7. A typical mapping of Europe Source: Y&R EMEA for non-Europeans
    8. 8. Source: Y&R EMEA for non-Europeans
    9. 9. Source: Y&R EMEA for non-Europeans
    10. 10. Verona Feldbusch National icon in Germany – but has 0% awareness in UK, France, Spain, Italy Source: Y&R EMEA for non-Europeans
    11. 11. Source: Y&R EMEA for non-Europeans
    12. 12. David Bizbal Winner of the Spanish equivalent of American Idol Famous in LatAm – but nowhere apart from Spain in Europe Source: Y&R EMEA for non-Europeans

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