Web-based IPTV Service (Beyond IPTV)

Thoughts of TV ISSUE#1

방송 통신 비즈니스 + + 미디어 네트워크 서비스 기술 기술 기술 IPTV는 기술이 아니고 서비스임 최근의 서비스는 대부분 컨버전스 기술에 의한 결과물임 따라서, 서비스의 관점에서 바라봐야 함 !!! IPTV, New Media ?

Why people concentrate on IPTV ? 세상은 왜 IPTV에 주목하는가?

Survival Strategy from Telco? That’s OK, BUT !!!

Broadcast Company Network CableTV ? Company Company IPTV Device ??? Vendor Internet Company Everybody goes to IPTV world ! 그렇다면, 무엇이 다르고 무엇이 같은가? 

IPTV는 결코 새로운 서비스가 아니다. 인터넷 발전에 따른 자연스러운 진화임 사업자의 상업주의적 포장어 !!!

IPTV, could it be a New Media ? IPTV는 새로운 미디어 ! 하지만 적어도 현재의 IPTV는 아님 !

WHY? 기술 중심의 서비스 ? 공급자 중심의 서비스 ?

IPTV meets the WEB ISSUE#2 IPTV와 웹의 만남, 그 의미는?

WEB WEB, Change the World ! 웹은 짧은 기간 동안 세상을 바꾸어가고 있다.

WEB, Way of Communication 웹은 소통의 기술 !!!

Understanding of WEB Technologies 웹 기술에 대한 올바른 이해가 필요하다 !

정보 가공/저장 정보 표현 정보 전달 추론/ 검색 Visible WEB vs. Invisible WEB 보이는 것이 전부가 아니다 !!!

Platform for Future Services Web, as a PLATFORM ! 웹의 진화, 플랫폼을 넘어서...

개방형 Web2.0 융합형 개인형 IPTV 대화형 분산형 Web is Enabler for new IPTV ! 새로운 서비스 개념으로 바라봐야

Diagnosis of current IPTV ISSUE#3 지금의 IPTV 무엇이 문제인가?

Disappointed News Number of IPTV subscriber 상용화 이후 신규 가입 겨우 20만명? (당초 목표 224만명)

No Contents Where is the Contents & Service ? 껍데기 뿐인 IPTV 서비스는 아닌지? 채울 와인이 없다면...

No Business Model IPTV Market, Business for MONEY making ? 시장은 크다고 하는데, 돈 되는 비즈니스인가? 누가 돈을 버는가?

Walled-garden Service & Contents 사업자, 공급자 중심적인 서비스의 반복?

Just Bundling service Walled Garden & Less Contents Only support for legacy TV No Ecosystem for content distribution Let’s Imagine about Failed IPTV service ! 실패한 IPTV의 모습은?

G-2 IP HTTP PE M RM D JAX A P CA O ML HT 방송의  인터넷의  속성 속성 EPG SS R CAS H XML CAP DVB- A Broadcast Service vs. Internet Service 방송과 인터넷의 부자연스러운 조화 ???

Some Issues on IPTV service ISSUE#4 몇가지 풀어야 할 이슈

<웹2.0 기반 IPTV 서비스 특징> ( )  ( ) TV ( )  “Intel Inside” ( )  (TV ) TV (UCC, UGC ) IPTV from Web2.0 perspective 웹2.0으로 바라본 IPTV 2.0

<웹2.0 기반 IPTV 서비스 특징> ( )  Real-time update at anytime (Browser/Middleware) ( )  Open API/Mash-up for more IPTV service ( )  Why NOT ? …. e.g., Mobile IPTV ( )  UI (AJAX ) IPTV from Web2.0 perspective 웹2.0으로 바라본 IPTV 2.0

Standards Openness Participation Decentralization The Impact of Web2.0 웹2.0이 IPTV에 끼치는 영향 Reusability Identity Modularity User Control source> http://www.playoutintelligence.com/

서비스 콘텐츠 xHTML, CSS, XML, ... Open API & MashUp Metadata Annotation Open EPG 개방성 호환성 풍부한 Device Description 단말 RIA / AJAX 사용자 Browser-based M/W Widget 독립성 MobileWeb 경험 RSS/ATOM 개인화 Ontology (소셜) Web-based IPTV Technologies 웹기반 IPTV 관련 기술 분야

IPTV Client TV PC Mobile Game Console Different Features

Source: http://mediacoder.sourceforge.net Two many FORMATs 모든 미디어를 모두 서비스를 한다고 하는데 ...

W3C, Standardization of Metadata Annotation 미디어 메타데이타 표준화 진행중

http://www.w3.org/2008/WebVideo/Annotations/ W3C, Media Annotation WG 미디어 메타데이타 표준화 진행중 (한국주도)

Better User Interface for IPTV ? 리모콘 설계 보다 내장 인터페이스(UI) 설계에 집중하라 !

Mobile IPTV, could it be a BLUE Ocean? 2013년까지 45억명의 모바일 가입자 수 예측 (by Parks Associates, 2009)

서비스 서비스 개방성 + 호환성 이동성 콘텐츠 연동성 서비스 확장성 플랫폼 즉시성 다양성 이용 편이성 서비스 신규성 Mobile IPTV = Mashing up with Web & Mobile 모바일IPTV, 웹과 모바일의 특성을 최적화해야... 

Open IPTV Ecosystem, IPTV Store Approach? IPTV 경쟁력을 강화 + 생태계 활성화 전략

Victory Strategy for successful IPTV ISSUE#5 웹과 함께 하는 IPTV 성공전략

Web Web MobileWeb MashUp OpenAPI 사회적 관계와 신뢰는 새로운 돈이다 Semantic Ontology Socialism is a BIG opportunity 소셜을 적극 활용하라, 새로운 비즈니스 모델 가능성

Open Partnership 상호 호혜적인 동반 비즈니스 없이는 실패할 가능성이 매우 높음  IPTV 콘텐츠 사업자 사업자

WEB2.0 IPTV is NOT just TV on the IP ! 성공하는 IPTV의 모습은?

W EB IPTV UCC e- Game News Music Medical TV Apps Movie Learning IPTV, new channel for contents & apps business IPTV는 콘텐츠와 응용 비즈니스를 위한 새로운 유통채널

Success Strategy, we have to look into ! 성공적 서비스 실현을 위해 반드시 고려해야 할 사항 !

Tomorrow will be another day Conclusion

감사합니다. Seungyun Lee, Ph.D. Team Leader of ETRI, syl@etri.re.kr, Manager of W3C Korea Ofﬁce, syl@w3.org

Web-based IPTV Service (Beyond IPTV)

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