Your SlideShare is downloading. ×
Review of Mobile World Congress 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Review of Mobile World Congress 2011

6,442
views

Published on

Personal Review of Mobile World Congress 2011

Personal Review of Mobile World Congress 2011

Published in: Technology

2 Comments
9 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,442
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
231
Comments
2
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Review ofMobile World Congress 2011 Seungyun Lee, Ph.D. syl@etri.re.kr
  • 2. Avinguda de la Reina Maria Cristina, 08004 Barcelona
  • 3. 60,300 participants 1,300 companies 200 countries http://www.mobileworldcongress.com/
  • 4. What there are?✓ Exclusive announcements✓ Leadership Conference✓ Exhibition✓ App Planet✓ Global Mobile Awards
  • 5. Leadership Conference
  • 6. Conference ThemeWhere the Mobile Industr y isLeading the Transformation Theme of the year
  • 7. 1 New Leadership ! Was it right decision? Stephen Elop, CEO Nokia
  • 8. Nokia’s Plan by the new leadership✓ Alliance with Microsoft to build the new ecosystem✓ New approach for developing growth market (10B)✓ Investments of next emerging technologies✓ A new leadership & organization for Speed, Results, accountability Do they able to overcome?
  • 9. 2 WAC | Wholesale Application Community
  • 10. MobileApplications Where is my money? How to develop? How to sale ?
  • 11. WAC 3.0, which is due to roll out in September, willunlock features such as in-app billing and userauthentication. Peters Suh, CEO WAC
  • 12. 3 Now, Android World more than 69 countries over 169 carriers, 150,000 apps
  • 13. Now, No.1 Smartphone OS
  • 14. Sales 33.3M units 615% Growth Source: Canalys 2011
  • 15. Top 4 vendors, 90% Samsung + LG = 34%
  • 16. “HTC, Quietly brilliant” Masayoshi Son, CEO SOFTBANK
  • 17. if you find a webpage, a photo, or a song that you want to share with your Facebook pals, you can post it instantly
  • 18. 500M active users200M by mobile 70% users are from outside of US. Mobile operators in 60 countries. 200M users by mobile.
  • 19. 4 Tablet WAR 1st step toward the N-Screen
  • 20. SAMSUNG Galaxy Tab 10.1 Android 3.0 (Honeycomb)
  • 21. Some tablet products in MWC2011 Nokia The MeeGo Tablet Acers Iconia Series: The 3D LG Optimus Tab. Samsungs Galaxy Tab 10.1" Motorolas Xoom. The HTC Flyer. Blackberry Playbook
  • 22. Market Impacts of TabletPC TabletPC Market Bigger than ForecastN-Screen Driver? World TABLET PC Market will increase to US$ 46 billion in 2015 - Yankee Group, 2011
  • 23. 5LTE, a new opportunity
  • 24. Long Term EvolutionDemo First Ever LTE Solutions Based on CloudCommunication Center Verizon having completed the first VoLTE call on their network using the LG made deviceHuawei Device and ZTE are exhibiting new tablet PCs andsmartphones featuring LTE.
  • 25. “We are able to do more with LTE”New Generation AppsNew Business ChancesNew User Experiences Eric Schmidt, CEO Google
  • 26. RIM Playbooks, LTE supports
  • 27. 303.3M by 2014 LTE subscribers
  • 28. 6 What should be a new Strategy? Big Crisis or OpportunityAvoid becoming a ‘dump Pipe’
  • 29. What they have in mind?
  • 30. 5 Billion Subscribers, nowwill be 100% of People in the World in 2015. 7.4 Billion
  • 31. “Depressing Reality” Crisis for operators ! Masayoshi Son, CEO SOFTBANK
  • 32. ARPU is 42% down Average revenue per user
  • 33. Zero Growth ? Mobile Market Estimation No Market Value
  • 34. How to overcome? Mobile Internet through Data ARPU !
  • 35. “2010, Networked Economy” We need more smarter network to support mobile Internet, it will be able to a new business, not become a dump Pipe ! John Chambers, CEO Cisco
  • 36. John T. Chambers, CEO of CISOC
  • 37. “Needs of N-Screen Services” Randall Stephenson, CEO AT&T
  • 38. 50% consumers
  • 39. 4G + Cloud = ?
  • 40. HTML5, converging driver
  • 41. 7 Mobile Cloud & M2M Is this a new business opportunity ?
  • 42. Bring more potential
  • 43. Increase Revenue
  • 44. Expansion of M2M Market New Business Opportunity
  • 45. 8 Exhibitions & Events What is the hottest news & remarkable one?
  • 46. Samsung GALAXY S II
  • 47. LG Optimus 3D
  • 48. Windows Phone 7 Good Feeling, but still not much confident.
  • 49. bada  1.0 5Munits100,000developer 80Mdownloads
  • 50. bada  2.0NFC SupportMultitasking HTML5 ...
  • 51. 9Global Mobile AWARDS 2011
  • 52. HTC wins “Device Manufacturer of the Year” Peter Chou, CEO HTC
  • 53. Apples iPhone 4 wins “best mobile device” Last year, the HTC Hero won the best mobile device award.
  • 54. Summary ★ Expansion of Smart Devices | TabletPC, etc. ★ Re-form of mobile OS market | Android, WAC ★ New Opportunity for Operators & Vendors | Developing Growth Market + LTE + NFC + M2M + Mobile Cloud ★ more Socials on smartphone | Facebook, Twitter
  • 55. Some  Keywords  in  MWC2011 Social &MNFC Next  Generation   oney Machine-to-Machine New  Internet  BigBang Long Term Evolution Terminator  for  Future  Traffic  explosion Android A  new  giant  for  global  mobile  platform TabletPC Mobile Cloud World  war  of  future  device New  business  opportunity Wholesale Application Community Universal  App  Store
  • 56. The End
  • 57. Now Biding for MWC2013 Barcelona Milan Munich Paris
  • 58. Thank YouSeungyun Lee / Ph.D.Director  of  Service  Convergence  Standards  Research  TeamStandards  Research  Center,  ETRIManager  of  W3C  Korea  OfficeOffice.  +82-­‐42-­‐860-­‐5508,  Mobile.  +82-­‐10-­‐8720-­‐2954Email.  syl@etri.re.kr,    syl@w3.org,    bluse2@gmail.comtwitter  @seungyun      facebook  @seungyun67